WordPress course in Barcelona, ​​June 2013

We are already preparing a new edition of the course Creating websites with WordPressHeld in Barcelona, ​​but this time, the organizadoes are 3iSIC (International Institute for Research in Information Society and Knowledge www.3isic.com).

This course will begin on June 5 and will consist of 4 sessions of 4 hours each. These sessions will be held on days 5, 12, 19 and 26 June (every Wednesday June) in the Hotel Grums Barcelona (next to the Metro Paral·lel). Hours are from 16 to 20h.

As in previous years, the goal is to get students to create their own corporate website from content manager WordPress (To give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.morecolorum.com, www.cuinadecasa.com, www.pmasters.es, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed in search engines, contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster, it will automatically connect to the main social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year.

To facilitate the installation of WordPress, buying domains and hosting contracting have signed an agreement with the company CDMon.com offering these services.

This company offers a hosting with preinstalled WordPress, free for 6 months, change your logo appears as a technology partner on the website of the student. If you want to take advantage of this promotion, please indicate when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/ .

In case you do not get a hosting with preinstalled WordPress, do not worry, you will install the first day of class. Be sure only to have the login and pasword of your hosting and it allows the creation of a database. The rest will do in class.

The total course fee is 340 € / student.

He market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get both anelas website, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs edition April 2013, can attend for free to this course, but you also need to register. If you have already registered the Master, it features you can take this course in person by attending these classes or online.

New in this edition, and seeking to see how it goes, we opened the last two sessions of the course to alumni who have doubts or who want to delve deeper into WordPress. The cost of these booster sessions is 50 euros per day. Acojerse to this service is absolutely necessary to have done and any of the courses taught by Helena WordPress, by me or by both at once.

If you have any questions, please contact us.

We talk to each other.

A hug.

Videomarketing practical workshop for tourism in Girona

El próximo miércoles 22 de junio tengo el placer de impartir en Girona un taller de Videomarketing aplicado a la promoción de empresas turísticas. El taller lo organiza el Patronat de Turisme de la Costa Brava Pirineus en el marco de las jornadas de formación 360º .

¿Qué es el video marketing?

Es la estrategia de promoción online que utiliza el vídeo (normalmente en forma de cortos) como vehículo para dar a conocer un producto o un servicio. En internet, practicamos el videomarketing a través de Youtube, de Vimeo, de las redes sociales o a través de nuestro sitio web.

¿Por qué el videomarketing es tan importante para nuestra empresa?

Bien es sabido que una imagen vale más que mil palabras… así que probablemente un vídeo vale más que mil imágenes.

Bromas a parte, Youtube es la web número 3 del mundo según el ranking de Alexa y ha mantenido esta posición los dos últimos años. Esto demuestra la importancia del vídeo como vehículo de comunicación entre emisores y receptores, y también demuestra que no es una moda pasajera.

Así pues, es normal que a nivel de promoción turística (tanto de establecimientos como de destinos) cada vez utilicemos más los vídeos como forma de hacer llegar nuestro mensaje a nuestros presentes y futuros clientes. Además, la relación entre la inversión necesaria para crear un vídeo y los resultados que se obtienen gracias a él, es muy positiva, razón de más para que aprendamos a utilizar esta técnica de comunicación.

¿Qué veremos en este taller de videomarketing?

En esta sesión veremos en profundidad qué es video marketing, para qué sirve y cómo podemos utilizarlo para dar a conocer nuestros establecimientos hoteleros, nuestros campings, nuestras casas rurales, nuestros destinos, así como nuestros servicios turísticos. También veremos ejemplos de buenas prácticas en el uso de Youtube y de Vimeo como herramientas de promoción y cuáles son los factores clave de éxito de estas campañas.

Finalmente, realizaremos una actividad práctica que consistirá en el diseño de una campaña de vídeomarketing y la elaboración (parcial por tratarse de una sesión de una mañana) de un vídeo promocional.

Si deseas inscribirte a las jornadas o deseas más información al respecto, por favor clica aquí: taller de videomarketing para empresas turísticas

See you in Girona.

A hug

Tuesday 7, "Managing your personal brand" at IESE

He next Tuesday, May 7, at 13: 30h I am pleased to participate once again in one of the sessions Women’s Lobby IESE (North Campus c / Arnus i Garí 4-7). This time the subject we will be that of the management of personal brand through social networks, with clear values.

This is a subject I am passionate and I am particularly interested that can help many people to turn around his career, and now, I think there are many women who necesitan.También it seems important nuance that is added on the importance of managing personal brand based on values ​​and authenticity ... although in some cases we have to reinvent ourselves.

So it's a talk that I teach and where gladly do it as I enjoy both listening to the audience participation. Last year, this session was very well received and the contributions of the participants were especially interesting and enriching.

In this talk we will see what variables affect the image of a person on the internet, how to manage them, what tools we can use to make and how to measure results. In short, what I explain is how to manage your personal brand much like how to be managing a trademark but being ourselves the "product" and the aim being a professional and personal improvement.

The session is free but seating is limited, so if you want to attend, please contact Marisa Brown IESE (MPardo@iese.edu; 93 602 4157). You can also subscribe to Women’s Lobby entering here: Women’s Lobby.

After the talk we will have a lunch at the restaurant at IESE (round tables for 10 people each), these lunches are always very interesting and they took advantage for networking and meeting the wonderful women, good professional and committed to society, go to the Women's Lobby ... so if you stay, bring cards!

Lunch is open to all attendees. If you want to participate, you should also indicate it to Marisa. Lunch will cost 25 euros.

See you in a week.

A hug.

University Conference on Religious Tourism this March in Montserrat

One more year, the Abbey of Montserrat next to the University of Girona, the University of Barcelona and the International University of Catalunya organize these days dedicated to reflection and debate in the specific field of Religious Tourism, Which in this edition I have the pleasure to participate. The sessions will be held on 4 and 5 March 2013.

What is Religious Tourism?

He Religious Tourism It is a reality that is growing and is constantly evolving. Its origins date back to antiquity, with the organization of pilgrimages to go to places that are considered sacred.

although the Religious Tourism born from the desire to get in touch with God, from the point of view of people who practice it can be considered a junket where the religious element is a main goal, besides the desire to move, to rest, the desire to meet new landscapes, new people, to know the cultural heritage, etc.

This means that you can give the promotional and organizational treatment of any tourist event, not losing sight of its main objective, which is the religion ... although it is noteworthy that academically precisely the difference between a "pilgrimage" and an act of "religious tourism" is that in the pilgrimage the goal is the journey to reach the holy place, and the Religious Tourism It is considered the sacred place as part of the trip, but not the final destination ... academically might consider the Religious Tourism a variant of Cultural Tourism, but with a religious orientation.

Approaches controversial about Religious Tourism

Some people are angry with the use of the term "Religious Tourism"They believe it is the result of the secularisation that affects everyone. I am not of this opinion. From the pastoral point of view and particularly from monasteries and Catholic Shrines, I think that this form of tourism is a unique opportunity to make known God's word, while showing the magnificent cultural heritage of the Church, disclose their customs, rites and life in their communities. And of course, also it is considered as a source for funds for the maintenance of this heritage, but this is not the main objective of this tourist practice.

Marketing and Religious Tourism

My presentation at the conference will be about how to publicize religious tourist resources (material and immaterial) and the establishments in which to spend the night, through the Internet and specifically with the use of all specific techniques of Digital Marketing. In fact, the whole afternoon of the second day of the conference will be dedicated to Digital Marketing for Religious Tourism and will have the presence of renowned speakers such as José Antonio Donaire appreciated and Núria Galí (whom even I have the pleasure to know, but I hope to remedy during the conference).

For my part, the goal of my participation will be formed, much as I can in the time I have assigned in Congress, in Digital Marketing for Religious Tourism the persons responsible for promoting websites Monasteries, Sanctuaries, Retirement Homes and specialized in pilgrims.

The target audience reach with messages is large (there are around 2,000 million Christians in the world), hence from the point of view of a marketer thinks a good job segmentation and product creation can be done specific for each segment, with unique value proposals and adequate promotion to each segment.

Given that I am Catholic and I sing in a Sacra choir specializing in musicI think I'll be able to gather worlds, a priori, seem contradictory, but in reality they can be reconciled perfectly.

If you want to attend the conference, you will find more information in this PDF: Tourism seminar program IV

Or here:

http://www.montserratvisita.com/ca/actualitat/86

Montserrat Abbey Foundation, 2025
08199 Montserrat
Tel.: 93 877 77 25
fundacio2025@abadiamontserrat.net

Registration closes on 25 February.

Since the days are university, assisting them 1 ECTS credit provides free choice in the organizing universities, if this is your case, please alert the register to prepare the necessary documentation to validate credit.

See you in Montserrat 4 and 5 March.

A hug.

Financing days and Culture in La Laguna (Tenerife)

On Thursday 21 start at La Laguna (Tenerife) the events entitled entitled "New Challenges for Financing CultureModels and techniques of fundraising in the current economic context"And that will take place over 3 days.

These days seem to me particularly important in the current context, in which scarce resources and successive budget cuts affect cultural enterprises dramatic way.

The funding model of culture that we kept so far (the French model) based on public financing of activities of general interest of the population, is being replaced by the Anglo-Saxon model based on a mixed de financiación pública y privada (… con la parte pública más bien escaseando). Para realizar este cambio es necesario que todo el sector se adapte a este nuevo entorno y esto está siendo especialmente difícil en muchas empresas. Al cambio en la financiación hay que sumarle la bajada del consumo de cultura por parte de los ciudadanos como parte de las medidas para sobrevivir en su día a día… así que la situación, más que dramática, en algunos casos, es una sentencia de muerte.

Law of Citizen Participation and Patronage should try to act in a plane triple (legal, economic and institutional) to regulate the current situation and help companies in this new environment ... but still not clear how it will do so.

It is in this context that the city of San Cristobal de La Laguna organized this conference on Financing for Culture, adapted to the new economic framework and with the idea of ​​helping the Canary cultural industries.

My participation in them will be on Saturday morning, with a presentation on how to make the most of our funds in cultural promotion on the Internet, as well as the tools we have to give more visibility to our sponsors to thereby put them in value and possibly get. I will also talk a moment about platforms crowdfundingAlthough I will not dwell on it because one of the presentations at the conference will be devoted precisely how to get funding through such portals.

You can see the entire program in this PDF: Conferences on Financing and Culture

The sessions are free, but seating is limited to 140 seats, so if you want to attend, please contact the organizers www.aytolalaguna.es (Days financing culture). Phone 922 60 11. 50 - 19 (Department of Culture Pza Santo Domingo, s / n 38201. La Laguna....).

See you there.

later note: You can see the slides used in the presentation by clicking here -> Financing and Culture - Montserrat Peñarroya

Digital Tourism Marketing in Platja d'Aro, on March 6

El próximo 6 de marzo tengo el placer de impartir una sesión intensiva de Digital Tourism Marketing, organizada por el Patronat de Turisme Costa Brava Pirineus, en Platja d’Aro (Girona).

En una sola sesión veremos las principales técnicas del Digital Marketing que nos ayudarán a atraer visitas al sitio web de una empresa turística (hoteles, cámpings, servicios turísticos, etc.)

Empezaremos explicando brevemente cómo debería ser un sitio web en la era del 2.0 y seguidamente empezaremos a tratar cada una de las técnicas: el SEO, el SEM, el eMail Marketing, la intermediación turística, la publicidad, las relaciones públicas y todo el Social Media Marketing (herramientas sociales y redes sociales).

Acabaremos la sesión viendo un poco cómo está evolucionando internet y realizando un breve inciso algunos conceptos relacionados con el Mobile Marketing que pueden ser de aplicación inmediata para las empresas que asistan a la conferencia.

Esta sesión se enmarca dentro del ciclo de formación ofrecido por el Patronat de Turisme Costa Brava Pirineus, encontrarás más información sobre la jornada y sobre el resto de acciones formativas en este enlace: http://www.costabrava.org/jornades/

See you there.

A hug.

New Digital Marketing course in the Chamber of Commerce of Sabadell

La 5ª edición del Digital Marketing Course organizado por la Cámara de Comercio de Sabadell está a punto de empezar… pero aún quedan una pocas plazas libres.

Este curso se realiza todos los jueves durante 5 meses en la sede de la Cámara de Comercio y tiene por objetivo capacitar a responsables de Marketing y responsables de sitios web en todas las técnicas del Marketing Digital.

El curso combina teoría y práctica para asegurarnos de que no solo se asimilan los conceptos, si no que el alumno es capaz de ejecutar los. Para ello, el alumno crea un sitio web (utilizando Wodpress) para su empresa o bien para un proyecto personal, y aplica sobre ese sitio web todo lo que va aprendiendo: SEO (posicionamiento natural en buscadores), SEM (publicidad en los buscadores), publicidad en otros sitios web, email marketing, relaciones públicas online, presencia en directorios e intermediarios, Social Media Marketing (Facebook, Twitter, Youtube y otros), y por supuesto, analítica web.

También se tratan a fondo las principales técnicas de conversión de visitas en clientes: la usabilidad, la persuasión, la transmisión de confianza, etc.

Así mismo, se dedica una sesión específicamente al Comercio Electrónico, y otra al networking personal para facilitar la gestión de la imagen personal de los directivos y los emprendedores.

El ejercicio final es la creación de todo un plan de marketing online para la empresa en la que trabaja el alumno, o para el proyecto personal que desee emprender.

En definitiva, es un curso muy completo y que en las ediciones anteriores ha mostrado ser de gran utilidad para los alumnos.

Si deseas más información, aquí la encontrarás: Digital Marketing Course in Sabadell

(Por cierto, mis ex alumnos de otros cursos tienen un pequeño descuento aplicable sobre la tarifa general, así que aprovéchalo!)

See you there.

Conference on "The web 3.0" in Terrassa, January 22

On January 22 I have the pleasure of giving in Chamber of Commerce of Terrassa, the talk "Web 3.0 - The internet approaching"During the session dedicated to the presentation of Digital Marketing Course and Electronic Commerce organized this camera.

In this talk I will explain what the basics of web 3.0, and I especially focus on marketing through mobile devices, and its possible application in enterprises of the region.

The session is free, but seating is limited. So if you want to attend, please contact the Chamber of Terrassa.

And if you want more information about Digital Marketing Course, the you can find here: Digital Marketing Course in Terrassa

See you next Tuesday in Terrassa.

Mobile Marketing session at the Chamber of Commerce of Sabadell

Monday January 14 I have the pleasure of giving a session initiation to Mobile Marketing at the Chamber of Commerce of Sabadell.

In about 2 hours we will see the main features of Mobile Marketing and how we can go incorporating them into our company.

This session will also take the opportunity to present the next course of Digital Marketing taught in this chamber and this year is now in its third edition. The course becomes the equivalent of a graduate degree in Digital Marketing and will be held from 21 February to 6 June.

Attend the meeting Mobile Marketing it is free, but places are limited, so if you want to come, please contact the Chamber: formacio@cambrasabadell.org
Tel. 937 451 259

For more information about the course of Digital Marketing, you'll find it here: Digital Marketing Course

See you.

A hug

WordPress course in Barcelona, ​​January 2013

Although still missing a few days, as the number of people asking me about it, and the course announcement Creating Web sites using WordPressTo be held next January in BarcelonaAt the headquarters of bimbs (Barcelona International Management Business School, c / Montevideo, No. 31 [behind the Monastery of Pedralbes] 08034 Barcelona).

The course will consist of 4 sessions: Wednesday 16, 23 and 30 January and 6 February, from 16 to 20 h.

The course objective is to get students to create their own corporate website from WordPress content management system (to give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.bimb-school.es, www.morecolorum.com, www.cuinadecasa.com, www.pmasters.es, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed in search engines, contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster, it will automatically connect to the main social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year.

To facilitate the installation of WordPress, buying domains and hosting contracting have signed an agreement with the company CDMon.com offering these services.

This company offers a hosting with preinstalled WordPress, free for 6 months, change your logo appears as a technology partner on the website of the student. If you want to take advantage of this promotion, please indicate when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/ .

In case you do not get a hosting with preinstalled WordPress, do not worry, you will install the first day of class. Be sure only to have the login and pasword of your hosting and it allows the creation of a database. The rest will do in class.

The total course fee is 280 € / student.

He market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get both anelas website, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs starting tomorrow, can attend for free to this course, but you also need to register.

We talk to each other.

A hug.