Slides of my lectures and presentations.
Last Friday I had the honor to participate in the event organized by the Camping Association of Girona occasion of its general assembly of members.
My intervention was an hour and explained what is Web 2.0 and how it can be applied to the promotion of campsites.
I used slides are as follows:
I hope you find them useful.
Yesterday I had the pleasure to give a lecture on the evolution of the Web 2.0 to Web 3.0 Everywhere in CECOT in Terrassa.
In this session we saw the difference between a site and a site 2.0 1.0, 2.0 and analyze the tools that can be useful to promote our businesses.
We also saw how Web 2.0 is evolving to leave becoming what we call Web 3.0.
Finally we discuss some examples of how it is beginning to apply augmented reality.
Finally, the CECOT, their sponsors and Resturante Ristol, they were kind enough to invite us to a small snack.
These are the slides I used to illustrate my lecture.
I hope you find them useful.
We talk to each other.
On Saturday April 21 I had the pleasure of participating in a new edition of Women and Business Forum.
In this edition of the forum the issue of treated management brand image of women managers. My participation was in the form of explanation of how 2.0 tools can help us manage our brand image. To do this, first I explained how a personal brand and then the tools that make it possible to make it known is created. We also saw the key success factors to ensure that everything works.
The aim was to convey to the attendees that no matter if we manage or not our image, the truth is that is there and if we do not we will be the chance will decide what image we project to the world, hence it is important to take over the management of the information displayed on us in the network.
To illustrate my participation, I prepared slides that included under these lines.
I hope you find them useful.
On Thursday 19 April I had the pleasure of participating in the 7th Municipal Archives Laboratory, Proved by the Ministry of Culture of the Generalitat of Catalonia, Barcelona Provincial Council by the City Council and the Managers and Archivists Association of Catalonia Documents.
En el Laboratori se trató principalmente el tema de las nuevas tecnologías aplicadas a la gestión y promoción de archivos municipales. Y es que la irrupción de internet en nuestras vidas ha cambiado también, radicalmente, la forma de dar a conocer entidades e instituciones como los archivos municipales, la manera de gestionar las comunidades de usuarios y la forma de acceder a la información. En el mundo de la archivística este cambio también se está dando y las herramientas que ofrece la red mejoran la productividad, permiten la transmisión de conocimiento entre personal profesional y sobre todo, permiten dar a conocer tanto la documentación con la que cuentan, como la gran tarea de coservación que realizan.
I dedicated my participation mainly to explain how the network has evolved and how it has shifted from Web 1.0 to 3.0, taking the opportunity to discuss all the tools 2.0 that I think can be useful for a municipal file.
For me it was very interesting to prepare this talk. For this I checked the websites of most of Catalan municipal archives, as well as their blogs. I learned a lot both on document management as the importance of the work of this group. I hope my presentation will be useful.
I used slides to illustrate are:
I go all right.
We talk to each other.
Today I had the pleasure of participating as a speaker at the conference Internet and Business organized by the Chamber of Commerce of Tortosa Y Empática.net
Unfortunately, I could not attend the talks that were given in the morning (I was in college), but I'm sure they were very interesting because the speakers are first class and the audience was enthusiastic.
In the afternoon, yes I could attend the talk given by Marius Cirera of Munich Sports in which we explained the excellent online strategy Munich. A good job they deserve my sincere congratulations.
For my part, as it was the last speaker, I used to summarize the 9 basic to attract traffic to a website and provide a more complete view of the process of attracting visitors ténicas. These are the slides I've shown my paper.
Besides imparting talk, as always, I have had the pleasure of meeting wonderful people who manage excellently both their offline business online. Among these people, today I met three members of the company Balfegó, If you're a reader of this blog, you know reference following the post I wrote about how to get through two-dimensional codes provide traceability of tuna of Ametlla de Mar served in restaurants. If you have not read the article, I recommend you do: From the sea to your table ... going through your mobile phone
We talk to each other.
Today I had the pleasure of attending the III Professional Tourism Forum in Sant Carles de la Rapita (Tarragona).
The day was excellent and impeccable organization. Alex Rovira has been great as usual, and the other speakers have also been interesting.
For my part, commenting that I was delighted to participate in the forum and share time with both the other speakers as attendees. I hope to see in future occasions.
I used slides to illustrate my paper are as follows.
I hope you find them useful.
A hug.
I almost forgot…
These are the slides that I used last Wednesday November 23, when I had the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.
In this session we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? How we adapt our products to this new market? and How should we adapt our web site, first to current demand (generation 2.0) and then to the next generation?
I hope you find them useful.
A big hug.
I had the pleasure of participating this morning in Diversons , An initiative of the Social Work "The Caixa"Which aims to help novice musicians in their professional training, while promoting understanding of different cultures through music.
My participation has been among the acts of organized training to help professionalize bands, and have taught a session in which I explained what Web 2.0, how it should be a web 2.0 site and what tools we can use to publicize the website of a band, and how we can promote music through social networks and many other web 2.0 tools that are available to any group that knows his way around the Internet.
The presentation that I used to illustrate my paper is as follows. I hope you find it useful.
We talk to each other. A hug.
These are the slides I used this morning to deliver the presentation " Customer communication - generate content and choose the appropriate channels"Within the 360 Tourism Conference organized by Costa Brava Tourism.
In this talk I explained how we all know 2.0 tools (Facebook, Twitter, YouTube, etc.) fit into the different forms of marketing communication (direct sales, advertising, public relations, promotions, etc.)
I hope you find them useful.
A hug.
In this post you can find the presentation that I used this morning to teach the session on "Manage our personal brand through social networks"Women's Lobby at IESE.
I hope you find it useful.
A big hug.
Montserrat Peñarroya is CEO of Quadrant Alfa and the Director of the International Institute for Research on the Information and Knowledge Society (3isic).
Quadrant Alfa, S.L.
Cardellach Bosch, 84
08202 Sabadell
Phone: +34 935377605
info @ quadrantalfa.com
