Slides of my lectures and presentations.

Web 2.0 in the Rotary Club of Sabadell

Yesterday I had the pleasure of being the guest speaker at one of the weekly meetings conducted by the Rotary Club of Sabadell.

This time I explained what is Web 2.0, how it differs from 1.0, what it is, what should be our goals to consider a strategy 2.0, and tools are at our disposal to fully develop the capabilities of our website into a 2.0 site.

I also explained how it is evolving marketing and customer relations, and the consequences thereof when considering our online communication.

I ended the presentation with a small sample of what will be the web 3.0 (I know I always like the audience ... or at least not indifferent :-)

These are the slides I used to illustrate my paper (is reduced to 1 hour of class 5 hours of Web 2.0 Enterprise version)

I hope you find them useful.

A hug.

Slides Creating a website for Tourism WordPress

Today I had the pleasure of teaching the first classes WordPressOrganized by the Tourist Board of the Costa Brava.

In class we have seen how a WordPress is installed in the domain of a company or a new domain and then customize have seen from or free from templates payment templates. We have also seen the plugin's how they work and how to convert a website monolengua one in as many languages ​​as you want.

The slides he had prepared for the class are (although I have not used almost ... since I've been explaining over the web we've created during class).

During class I have been referring to WordPress manual Alfonso Gonzalez wrote to facilitate the work of assistants and also to help them install WordPress without someone to guide them in person.
The manual can be read and downloaded here: Manual WordPress.

Although I have already indicated in the power point, if you want to see some templates for hotels, look at these links:

If you want to see the website of a hotel on WordPress, look at this: SixtyTwo Hotel Barcelona

On the internet you will find many more (I'll looking at having a time and will publish it here. If you have attended the course and create your page, please post in the comments and I'll look ... well the rest of the readers, I hope the comment.

We talk to each other.

A hug.

Slides and manual "Building websites using WordPress"

Last Monday I had the pleasure of being able to deliver one of the most difficult classes that I face from time to time: this is the kind of "Creating websites using WordPress"As a tool for publishing and content management. installation is not difficult ... it is very difficult to explain how people who have not ever done, using different tools and hosting services which have different control panels (and some unintuitive).

This time the class was oriented to cultural industries and was aimed at the more than 50 attendees consiguiesen put online your own website and would understand the operation of WordPress as content manager.

The success was not total, but many succeeded. Some of the incidents encountered were the following (I am writing to serve as support for upcoming classes):

  • The hosting was hired too late and the beginning of class, the domain and hosting were not yet activated. How to fix: hiring before hosting.
  • The hosting contract does not support creation of databases: you need to ask before making a purchase. The hosting where you do purchase must allow the phone call and ask. If not, it's a web host that does not interest us why will be very hard to give us a good day technical support that we need.
  • The student does not have the necessary data for the class. These data are the login and password of hosting control panel (to create an FTP account) and to create the database.
  • The hosting contract does not support WordPress: we find a case in which the contract was hosting on Windows servers that did not support the use of WordPress. My recommendation is that servers with Linux operating contract. But anyway, again, it is best to ask before hiring hosting.
  • In the already available hosting a website. In this case, no problem: a directory is created within the website and the new page there is installed for testing. When we are sure we want to use WordPress and we know how to customize it, you can uninstall it and install it again so in the root directory.

They think they were all incidents.

Luckily I could count on the collaboration of 2 assistants: Alfonso Gonzalez (author WordPress manual you'll find under these lines) and my son Jaume (that has helped me several times in the WordPress installation on computers of students). Both I give them the thanks publicly. Without your help, everything would have been much more complicated.

Attached below the WordPress manual Alfonso Gonzalez and PowerPoint presentation I used to go to guide the class to the installation.

Here is the manual:

Here is the Power Point:

I hope you find it useful in case you want to perform your own installation.

A hug.

Cities Slides 2.0

Yesterday I had the pleasure of participating in the Citymarketing days organized by the Barcelona Provincial Council and IL3 (University of Barcelona).

My participation was to explain in five hours what is Web 2.0, how it can be used to manage promotion (both tourists and residents) of a city. How do some cities, what are the key success factors and where internet is evolving and how this will affect the promotion of cities.

A moment ago hung on Slideshare slides I used for this class, if you are of any use. You can see them below:

I go all right.
A hug.

Slides used at the conference Culture 2.0 - web 1.0 to 3.0

I just hung on my account Slideshare the slides that I used last February 23 at the conference on culture 2.0 Teaching at the Centre d'Art Santa Monica, organized by the BDS (Business Development Service of the Catalan Institute of Cultural Industries).

The talk aimed to help cultural businesses develop their strategies for Web 2.0. To do this, we try what is Web 2.0, how it differs from 1.0, what tools can be useful for us to promote our cultural enterprises, which are key factors for success and where internet evolves.

These are the slides:

I hope you find them useful, though (obviously) is not the same as hearing the talk :-)

My next appointment with the SDE will be next March 28 in the first of the days of Digital Marketing Course for Cultural Industries.

I go all right. See you there.
A hug.

Slides Digital Tourism Marketing - Mataro

Today has been taught in Mataro one of the days dedicated to promoting tourism through the use of Internet. The sessions are organized by the Consortium of Tourism Costa del Maresme and have title: "The impact of digital technology in the tourism sector”.

I have had the pleasure of participating in the first presentation of the day and I explained what the basic techniques of Digital Marketing is to attract traffic to the website of a tour company.

The other speakers of the day have been Javier Velilla, Who explained the Web 2.0 and its applications and tools, and angel Diaz, Which has very diligently, the audience raised interesting issues and has initiated a debate about the use of internet by tourism enterprises Maresme.

The presentation that I used to illustrate my talk is as follows.

I hope you find it useful.

We talk to each other.

Slides of "Tools 2.0 for managing your personal brand"

Yesterday I had the pleasure of participating in the conference "SISI" organized in Lloret de Mar. These sessions were aimed at helping young people who do want to work and if they want to study.

Both the presentations and panel discussions were very interesting and entertaining. The organization was impeccable, no easy task when carrying out an act of this type with different formats.

The framework of the conference was the beautiful Costa Encantada Aparthotel Lloret, who gave both its rooms and its restaurant service, also you have to congratulate them and give them thanks.

For my part, I gave the talk was on how to manage personal brand with the help of the Internet 2.0 tools at our disposal. I used slides are what I show below.

I go all right.

We talk to each other.

Slides "How to convert visitors into buyers" of Tourism Days 2.0

Following the previous post (What it is web 2.0 [Tourism 2.0]) in this new post I include it was my second paper in the conference organized by the Patronato de Turismo de la Costa Brava - Girona Pyrenees: Tourism 2.0 which they were held yesterday in Girona.

In this paper I explained the main techniques that can help maximize the conversion of a website (meaning conversion: the number of customers or business contacts obtained through our website, divided by the number of visits it receives).

These are the slides with which I illustrated the paper:

The days continue next week and the next, and for my part, will intervene in the Benchmarking workshop Enterprise Rural Tourism to be held on Tuesday, November 9 in Olot (from 9:00 to 14:00, in the auditorium of the Hospici).

See you there.

Slides "What is Web 2.0" of 2.0 days Tourism

Yesterday was a full day: 2 lectures given, 3 heard, a breakfast and networking lunch and an incredible lot of talks and consultations with tourism professionals ... of course, I am referring to the conference organized by the Patronato de Turismo de la Costa Brava - Girona Pyrenees: Tourism 2.0 which it was held yesterday in Girona.

The day was rounded: well organized, following the scheduled times, with breaks when needed and interesting speakers (I mean the other speakers :-). All high-level and explaining very different themes, but related to Web 2.0: Juan Luis Polo (Creative territory) Explained their experiences in managing large customer communities marks (I have to ask some of your slides for my classes, I liked how focused the work of a Comunity Manager). Also the presentation. Victor Puig explained some of the strategies that apply 2.0 Overalia Y Lasse Rouhiainen (Super video marketing PROFESSIONALS) explained to us what this technique and how to start apply a interesting talk too.

There were more speakers, but unfortunately I could not stay the whole day. I would have loved to hear the table moderated Xevi Rendoda Montoya (PlayBrand) And they attended by Pedro Jareño (Minube), Jordi Ramot (Wikiloc) And Francesc Grau (Conzentra). Unfortunately duty called me and I had to leave mid-afternoon.

As I said, my participation was twice, first thing in the morning a theoretical paper on what is Web 2.0 and what it does, and late in the morning, a presentation on how to convert visits to a website commercial customers or contacts.

The slides of this first paper are as follows below:

Then I write another post and publish the slides from the second conference.

We talk to each other.

Later note:

Following my presentation, Eduard Batllet (journalist of El Punt - Avui) I made a small interview videotaped and wrote an article talking about the day. The artíuclo can be read here: Tourism 2.0 - Girona

The video is the one attached below:

(The first images of these videos are always fatal ... if anyone knows the secret to this does not happen, to warn me).

Rural Tourism Slides 3.0

I had the pleasure of participating in the seminar this morning Rural Tourism - Outlook 2020, Organized by the foundation Olot FES (Higher Education Foundation of Olot).

In these days is analyzed from various points of view, expectations of rural tourism with a view to 2020. In my case, exploring the rural tourism of the future, from the point of view of technology. A job easy.

For this, I have discussed briefly how you think it will be the tourism market in 2020. How will individuals be part of this market (who are now 20 years) and how will it adapt tourism products to the characteristics of this market .

In the last part of the paper, I have also tried to how Web 3.0 (on which now is working at the level of developer, but not yet at the level of end user [or at least not a general level of end user] ) we will offer new opportunities to promote the services of rural tourism and rural destinations.

The slides of my speech can be found here:

The rest of the papers have also been interesting and greatly regret having lost the takes, as I'm sure I would have been very useful ... but duty called me and I had to return to Sabadell.

For more information on this event, you'll find it here: FES Olot - Rural Tourism 3.0