Slides of my lectures and presentations.

Benchmarking Workshop slides imparted on the Internet Mediterranean Congress

Last week I had the pleasure of participating in the Internet Mediterranean Congress held in Alicante from 24 to 26 September and organized (very diligently, btw) IFA Y I AM.

Of the remarked "very diligently"Why in these major events often fail always something (wifi, for example ... or food ... or hours ...). But this was not the case. Everything worked well: the wifi endured all staff of Congress tweeting through their computers or their mobile phones (see #cintermed), The food was great and plentiful, and the schedule was set by the organization. So what more could you ask for?

You can ask attendees time invested in attending the event really do have worth. I'm sure it was. On the one hand, the quality of the papers (at times wished he had desdoblarme two personalities to attend presentations that were made at the same time and both seemed to me essential). On the other hand, as far as I'm concerned, I tried to make a workshop on benchmarking, Entertaining, where attendees participated in the development of practical documents, and where people could acquire new knowledge and methodology related to the Digital Marketing and online analysis of your competition.

This is the presentation that illustrated the workshop:

The Excel on which work for benchmarking can be downloaded here: Excel Graphics Benchmarking

You will find more information about this conference and its speakers, here: Internet Mediterranean Congress

Slides Digital Marketing for Cultural Associations

Yesterday I had the pleasure of participating in one of the conference organized by the Department of Culture of the Provincial de Barcelona and the We Associacitiva CommunicationWhich aim to improve the communication of the Catalan cultural associations. To do so, yesterday was organized and another to be held on October 5th.

The world of Marketing for Associations is not easy, let alone online. Normally webmasters are volunteers, they do not have any budget and only have basic knowledge with regard to Marketing and Digital Marketing. Still, most of the entities participating in the conference yesterday available website and Facebook account.

The objectives that these associations seek in their online communications are usually:

  • Attract new members.
  • Publicize their activities to the general public.
  • Seek new employers or retain current ones.
  • Use your website and digital tools to improve communication among its partners.

So a well built website that is indexed well in search engines and that has a good web analytics system, is the first step to start working communication via the Internet.

As part of this conference I explained 10 shares of Digital Marketing that can be done virtually no cost and will help to significantly improve their initiatives on the network.

These are the slides I used to illustrate my paper.

I hope you find them useful.
A hug.

2.0 slideshow Turismo Rural - La Seu d'Urgell

Yesterday was held in La Seu d'Urgell the second of days devoted to Rural Tourism and Web 2.0.

As in the previous day, the first presentation was given by José Antonio Donaire who introduced us to Tourism 2.0Followed by a case study, this time was in charge of Tourism of the Seu who explained the operation of its online booking form. Following this presentation, Joan Giró, counselor explained the PIMESTIC Plan PIMESTIC.

Early afternoon began my presentation, which introduced the Web 2.0 tools that can be applied to promoting Rural tourismAs well as key success factors of a communication strategy 2.0.

The presentation with which I illustrated my paper is as follows:

Once I finished my talk, Joan Lopez, Creative studio Frame Works, Showed us how to move from 0.0, to 1.0, 1.5 and then to 2.0 (explained by voice is far less complicated).

As in the case of Tortosa I think they have been good days and attendees feel that they have made good use of the day. If only we repeat in more destinations Rural tourism.

We talk to each other.

Slides Seminar on Rural Tourism and Web 2.0

Yesterday I had the pleasure of participating in Tortosa, in the first of the meetings devoted to Rural Tourism and Web 2.0.

The day began with a luxury rapporteur: José Antonio DonaireWhich introduced us an introduction to Tourism 2.0. Then we saw a case of application of tools 2.0 by Jordi López, coordinator Nautical Sant Carles de la Rapita and after him, the day continued with a talk on the Plan PIMESTIC given by Josep Maria Galis.

Early in the afternoon I was her turn to me and I started to explain a little more what the web 2.0 and how we can apply it to rural tourism. The presentation that I used is as follows:

After my talk, he took Joan Lopez, Creative studio Frame Works, Who showed us how to manage a blog and how to relate the traditional offline promotion via the web and via online tools 2.0.

Overall, I think the audience was satisfied with the day and that was a good idea of ​​how you can use Web 2.0 to promote a business Turismo Rural or tourist destination in a rural environment. The questions raised by the attendees were numerous and gave rise to debates and analysis of different proposals. Something really enriching.

This event will repeat on 15 June in La Seu d'Urgell: Days Digital Marketing for Rural Tourism in La Seu

If you are interested about Rural tourism one to Web 2.0, do not miss it!

We talk to each other.

Slides: Web 2.0 for companies producing Cava

Today was held at the Brotherhood of Cava (in Subirats, Penedes) the General Assembly of the Institut del Cava, An association that brings together a large number of companies producing cava in Spain and whose mission is to represent these companies and contribute to the development of the Cava industry.

At the Institut del Cava is a tradition that at the end of the meeting, someone imparts a conference as a closing act, and like last year, I have had the pleasure of being the one who has made this presentation for such an illustrious audience.

Last year we saw the biggest mistakes companies in this sector in planning and carrying out its strategy of online communication, this year, the paper I have focused on tools that provides Web 2.0 to manage the image of companies producing cava, And how to use them to attract new customers and to retain and develop existing customers.

The slides which have illustrated the conference are what I show below.

We talk to each other.

Slides: Web 2.0 for managing your personal brand

Yesterday I had the pleasure of participating in the forum DirActivas ADECCO and share noon and evening with a set of phenomenal women, most of them dedicated to human resources management in large enterprises.

My participation was in the form of paper explaining how and why Web 2.0 tools can help shape our brand image, our Personal brand. In short, what the English call Personal Branding.

This is the presentation that helped me to illustrate the paper:

At the conference also participated Laura Rosillo, Who explained the potential of Web 2.0 for online learning, with a bright and bold presentation that predicted the end of the training area of ​​human resource departments by clicking here will see his presentation: Laura Rosillo.

We talk to each other.

Slides of "The 10 mistakes in online communication" of the performing arts industry

Yesterday I had the pleasure of giving once again the conference "The 10 most common mistakes in Internet communication " but this time applied to the performing arts, with the aim of helping companies related to theater, dance and generally any kind of artistic performance, improve communication via the Internet.

The conference was organized by the SDE (Business Development Service of the Catalan Institute of Cultural Industries) and everything is part of a conference destined to give cyclo Education of the people who form part of the Catalan cultural industry.

Corresponding to this day slides can be found here:

All threads started in this presentation (SEO, email marketing, Web 2.0, usabiliad, etc ...) and many more, will be treated further in the course of Digital Marketing which will be held on 11 and 12 May at the headquarters of the Pompeu Fabra University, also organized by the SDE. This course will no longer have seats, but new issues face to be held in September or October, if you are interested in attending any of them, please contact the SDE.

We talk to each other.

Digital Marketing Fair Street Music Vila-seca

This Friday May 7, 2010 I have the pleasure of giving the conference "The 10 most common mistakes in Internet communication in the field of music"Within the framework of the Fair and the 11th Street Music Vila-seca.

Este certamen se viene celebrando desde el año 2000 y tiene por objetivo descubrir nuevos valores musicales, para su posterior incorporación profesional a la programación de festivales, conciertos y otros eventos relacionados con la música. De ahí que sea especialmente importante para estos grupos saber cómo enfocar su comunicación en internet y concretamente, qué errores no cometer. Este es el motivo por el que se han incluido en estas jornadas sesiones como la mía, orientadas a la formación en Marketing Digital para estos grupos.

Among those attending the fair are also programmers shows (private and public) seeking new groups to display in their auditoriums, theaters and festivals. The programming of the fair to bring together these groups (new groups on the one hand, and programmers, on the other) is really interesting. It is available here: http://www.firacarrer.cat

It will be a pleasure, but also an honor to lend a hand in improving communication groups begin their professional activities. For this I am preparing slides with good and bad practices carried out on web pages (and other forms of online communication) of the attendees themselves. I'll post the presentation in this post, after the conference ended.

To know the exact place and time of the conference:

Conference "The 10 mistakes"

See you there.

A hug

BACK NOTE:
The conference already held. Everything was good.

These are the slides with which I illustrated my presentation, I hope you find them useful:

Slide "9 Techniques for Digital Marketing for tourism businesses"

Yesterday I had the pleasure of participating in the General Assembly of the Product Clubs Catalan Tourism, Giving a presentation on Digital Marketing and basic techniques to attract visitors to the websites of tourism enterprises.

Product Clubs are few programs of the Catalan Tourism Agency which aim to advise and assist in marketing the tourism industry in Catalonia. There are specialized clubs in Cultural Tourism, Active Tourism / Nature, Golf Tourism Gastronomic Tourism and Tourism Health and Welfare.

After the assembly, the day continued with three presentations on various topics. The first one was given by Dean Gregory Expedia, Who explained the hotel services connectivity interfaces and Expedia. This paper was especially interesting as the representative Expedia shared with attendees all kinds of data related to online procurement and on the tourism market in general. The next presentation was on the new school calendar and how positively affect the tourism industry. The last presentation was mine.

These are the slides to my presentation:

We talk to each other.
A hug.