El pasado miércoles 3 de Febrero participé en la 2nd Annual International Congress and Wine Tourism Workshop que se llevó a cabo en el Barceló Hotel Montserrat, La Beguda Baixa (Barcelona).
El día comenzó con mi ponencia sobre los 10 principales errores que comenten las empresas vitivinícolas a la hora de promocionarse en internet, y a lo largo de la hora y media que duró la charla, repasamos estos errores y vimos ejemplos de buenas y malas prácticas llevados a cabo por bodegas españolas.
La presentación puede verse aquí:
In the early afternoon, and after attending various activities of the congress, I moderated a round table in which 4 wineries explained their experiences in Wine Tourism.
The wineries that participated in this round table were:
- Cavas Nadal (el Penedés)
- Retuerta Abbey (Ribera del Duero)
- González Byass (Jerez)
- Vilarnau (el Penedés)
As for me, this round table was especially interesting because the wineries were explaining what Wine Tourism means to them and what they use it for. The conclusions were as follows:
- Wine tourism is considered by some wineries as one more line of business. With your income statement and your budgets.
- Wine tourism is considered as part of the winery's branding strategy. Publicize your company and attend the visits that come to the winery to get to know it and to taste its wines, is part of its brand strategy.
- Wine tourism is considered a loyalty tool for current winery customers. Visiting the facilities and participating in the various activities proposed by the winery, serve to retain and develop customers.
Anyway ... a very interesting day, in which we all learned.