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Slides of the International Wine Tourism Conference

9 February, 2010/0 Comments/in Courses, Conferences & Presentations, Slides of my lectures, Tourism 2.0 /by Peñarroya Montserrat

Tag Archive for: enoturismo 2nd Annual International Congress and Wine Tourism Workshop Tag Archive for: enoturismo

Tag Archive for: enoturismo

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In the early afternoon, and after attending various activities of the congress, I moderated a round table in which 4 wineries explained their experiences in Wine Tourism.

The wineries that participated in this round table were:

Cavas Nadal (el Penedés)
Retuerta Abbey (Ribera del Duero)
González Byass (Jerez)
Vilarnau (el Penedés)

As for me, this round table was especially interesting because the wineries were explaining what Wine Tourism means to them and what they use it for. The conclusions were as follows:

Wine tourism is considered by some wineries as one more line of business. With your income statement and your budgets.
Wine tourism is considered as part of the winery's branding strategy. Publicize your company and attend the visits that come to the winery to get to know it and to taste its wines, is part of its brand strategy.
Wine tourism is considered a loyalty tool for current winery customers. Visiting the facilities and participating in the various activities proposed by the winery, serve to retain and develop customers.

Anyway ... a very interesting day, in which we all learned.

Digital Music 2.0 - Online Communication for Cultural Industries

22 September, 2009/0 Comments/in culture 2.0, Courses, Conferences & Presentations, Slides of my lectures, SMM (Social Media Marketing) /by Peñarroya Montserrat

On 17 and 18 September was held the Digital Music 2.0, The conference on music and new formats organized by the ICIC (Catalan Institute of Cultural Industries) through SDE (Business Development Service).

In this edition, the days are included under the Vic Live Music Market and they have done with the collaboration of the ARC (Professional Association of Representatives, Promoters and Managers of Catalonia).

Day 17 were presented Good practice cases application of Web 2.0 to the music promotion and export of artists. The speakers were Oriol Roca (Fourni Produccions Sound) Felix Ruiz (Director of Disco Ocean) and Ivan Jimenez (Director of Naked Man Recordings). The moderator and presenter of this session was Jose Manuel de Ceballos (director de Music Bus).

The talk of these three experts in music promotion was very interesting, but instead of talking about good practice in web 2.0 session ended turned into a forum where listeners (almost all members of the ARC and therefore developers and professional representatives) discussed with the speakers on the state sector and changes in this industry.

Chat, highlight a comment on Last.fm by José Manuel Ceballos, in which he indicated that his team is able to predict attendance at some of their events based on listeners and subscribers to its artists in Last.fm.

Of presentation made by Oriol Roca, highlight the good idea of making a blog type website, maintained by a team of 4 people, who daily have been creating complementary content for each of the songs from his group "The Kung Fu"As they were making recordings. The success of the site led them to edit the disc along with a daily paper that contains the contents of online diary that had been created as preparing the disk.

The next morning, Friday the 18th was held the session in which I participated as a speaker. The presentation was shared with Victor Francisco from ReexportaAnd together prepare a Decalogue of the 10 most common mistakes in online communication for the promotion of music and musical artists.

To carry out the presentation the websites of companies some of those attending the event and many of the slides were analyzed they were good and bad practices by the webmasters of these pages, and since the day before had not been talked a lot about web 2.0, took the opportunity to expand this topic a bit and changed the original presentation I had prepared.

The final presentation is that I show below these lines.

Vic 2009 10 Most Common Mistakes

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After my presentation, Victor made a fun simulation game "You want to be millionaire"Asking questions about the content of the presentation. It was really fun and I think that was the icing on a day which I hope will be of good use to all listeners.

9 Techniques to attract visitors to a website, Viladecans

21 June, 2009/2 Comments/in Courses, Conferences & Presentations, Slides of my lectures /by Peñarroya Montserrat

El pasado martes 16 tuve el placer de impartir la conferencia que lleva por título “Las 9 Técnicas para atraer visitas a una página web” en la sede que la Cámara de Comercio de Barcelona mantiene en Viladecans.

En esta conferencia expliqué cómo podemos atraer tráfico a una página web, utilizando las principales técnicas y herramientas que internet pone a nuestro alcance. Algunas de estas técnicas son el Posicionamiento natural en Buscadores, la compra de palabras clave en los principales buscadores y en sus redes de contenidos, la presencia en Gooogle Maps, la publicidad en webs de terceros, etc.

Todas éstas técnicas fueron explicadas en las 2 horas que duró la charla y podrán ser ampliadas en el curso de Marketing Digital y Comercio Electrónico que realizaremos en la sede de Barcelona de la Cámara de Comercio el próximo octubre.

La presentación de la charla del martes 16 de junio puede descargarse aquí: Las 9 Técnicas para atraer visitas a una página web

If someone in the public visiting the blog, here are the links related to the paper:

Free search engine optimization course: Search Engine Optimization Course.
Video and presentation identical to today, where you can hear the talk and follow the slides (corresponding to this same talk, but issued on February 20 in Barcelona): Video presentation of Digital Marketing.
URL where you can download from Electronic Commerce Guide (Which becomes the talk, but with 23 Digital Marketing techniques instead of the 9 first): Electronic Commerce Guide.
URL with all Guides Barcelona Chamber of Commerce: Enterprise guides.

We talk to each other

A hug.

How to monetize your brand online - June 11 in El Corte Ingles

10 June, 2009/1 Comment/in Courses, Conferences & Presentations, Slides of my lectures, SMM (Social Media Marketing) /by Peñarroya Montserrat

Thursday morning I am pleased to share presentation with Alejandro Luque of Kerygma in the framework of the conference for companies has been teaching The English Court of Sabadell throughout this year 2009.

This Thursday's session is the last one and will be dedicated to the Online Reputation Management of brands and businesses on the Internet. In fact, this is one of the most interesting sessions throughout the cycle since the world of communication has been complicated so because of the advent of internet in our lives (both business and personal), there are a host of variables affecting the reputation of a brand and to be controlled if we want to efficiently manage our reputation.

Another complication of this new era is to discover what tools we have at our disposal (the whole Web 2.0) and what is the ROI of corporate communication actions carried out on the Internet. In this session we will discuss these 3 topics: the variables that affect the reputation of a brand, the tools we have at our disposal and how to control the ROI of our actions.

Alejandro will take care to explain the theoretical part of this matter and I will explain the practical part.

Like the other conferences of this cycle will be held at the Cultural Hall of the English Court of Sabadell at 19h.

After the conference a round of questions and answers will open, and finally there will be a snack for networking among attendees.

Admission is free, but seating is limited and it is recommended to confirm attendance by calling 93.728.48.00 (Extension 3240) or by writing to pymesabadell@elcorteingles.es

Later note: This is the PPT presentation I used in this talk. If you want to download click the following link Corporate Reputation and Web 2.0

Manageware 2009: Marketing in Times of Crisis - The 5 Digital Marketing techniques with higher ROI

23 March, 2009/0 Comments/in Courses, Conferences & Presentations, Slides of my lectures, SEM, SEO, SMM (Social Media Marketing) /by Peñarroya Montserrat

Last Wednesday, March 18 took place in the 4th Reus. Manageware edition.

The Manageware are a business conference organized by the Company & Humanities AssociationTogether with Chamber of Commerce of Reus and the Senior Management Institute, An educational institution Tarragona with great prestige in management training.

Overall, the conference is aimed to raise awareness of ICT among senior managers of companies in the area of Tarragona, and has been held for 4 years. Personally, I have the honor to participate in them as a speaker from the first year, so I'm very excited when approaching this time of year and prepare new papers that may be of interest to the audience Manageware.

This year the title of my presentation was: Marketing in Times of Crisis - The 5 Digital Marketing techniques with higher ROI. So while preparing the slides I analyzed all the techniques to drive traffic to a web page and select those with the highest ROI.

These are the techniques presented in the Manageware:

Presence Search Engine: Natural positioning (SEO). In this section I explained how a search engine works and how you can get to appear in the top positions for certain searches.
Presence Search Engine: Google Maps appearance (Local Business Center). In this section I explained the importance of appearing in the search results page dedicated to Google Maps. Especially for business where location is important. To others, the cost of appearing on Google Maps is zero, hence the ROI of this action is of the highest.
Presence Search Engine: Purchase campaigns KEYWORD (SEM). Here I explained how the sorting algorithm ads Adwords works and therefore how we can improve our position until it appears at the top of the Google results page.
Online Public Relations: Presence in blogs and online media. In this chapter I explained how we can manage our presence in blogs and online media, and how we can hire her through online markets bloggers.
email Marketing: How to conduct a campaign to external database and how to do an internal database. Here I explained from where to buy data to conduct an email campaign, to how to do it. Also how to make our communications are not considered spam.

Both my presentation as the other speakers can be downloaded here:
Manageware presentations 2009: Manageware presentations 2009

Slides of the International Wine Tourism Conference

9 Techniques to attract visitors to a website, Viladecans

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