Few months ago Facebook allows you to customize Internet addresses in both profiles and pages. Thus, instead of having to remember a difficult address and full of numbers, you can get an address with your own name or that of your company (eg: http://www.facebook.com/Montserrat.Penarroya)
I write this article because when analyzing in class 2.0 strategy of some companies I realize that many are not using this feature (... I also meet students who spend their day on Facebook, but they are not aware that this can be done) .
Customizing the URL of a Facebook profile
Facebook profiles are meant for people, so the URL change is done via the menu "Account" (top right corner). A window with information like the attached image appears. What needs to change is the "User Name". That is:
Walk into "Account">> Edit"Username”
This does not change your login or your name on Facebook, you just make an alias for the URL and the search engine.
Customizing the URL of a page of Facebook
The pages are designed for businesses, and it is especially important that the sooner your company have a correct URL on Facebook, otherwise anyone can take that name and you should use another or stay with long numbers and difficult characters URL full recall .
URL change is managed from the menu "Manage pages" also in "Account". We choose the page you want to manage and that we load the page (you can reach the same place if we go directly on the page and the system recognizes us as stewards of that page).
Once we are on the page have to click on "edit page" (it's on the top of the left menu). Under "edit page" we must press on "Marketing" and it will open a menu like showing the attached image. To change the URL must go to "Create alias". That is to say:
Walk into "edit page” >> “Marketing” >> “Create Alias”
The name you choose for the URL can not be changed, so you have to think twice before giving the OK button.
What if it is not us "Create Alias" in the menu?
It may happen that our company has few fans (people who have indicated that you "like" your company page "). Facebook only lets change the URL to pages with more than 25 fans.
I hope this information will be useful and that your name or your company is still free and get a nice URL.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.