Thursday morning I am pleased to share presentation with Alejandro Luque of Kerygma in the framework of the conference for companies has been teaching The English Court of Sabadell throughout this year 2009.
This Thursday's session is the last one and will be dedicated to the Online Reputation Management of brands and businesses on the Internet. In fact, this is one of the most interesting sessions throughout the cycle since the world of communication has been complicated so because of the advent of internet in our lives (both business and personal), there are a host of variables affecting the reputation of a brand and to be controlled if we want to efficiently manage our reputation.
Another complication of this new era is to discover what tools we have at our disposal (the whole Web 2.0) and what is the ROI of corporate communication actions carried out on the Internet. In this session we will discuss these 3 topics: the variables that affect the reputation of a brand, the tools we have at our disposal and how to control the ROI of our actions.
Alejandro will take care to explain the theoretical part of this matter and I will explain the practical part.
Like the other conferences of this cycle will be held at the Cultural Hall of the English Court of Sabadell at 19h.
After the conference a round of questions and answers will open, and finally there will be a snack for networking among attendees.
Admission is free, but seating is limited and it is recommended to confirm attendance by calling 93.728.48.00 (Extension 3240) or by writing to firstname.lastname@example.org
Later note: This is the PPT presentation I used in this talk. If you want to download click the following link Corporate Reputation and Web 2.0
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.