One of the main problems in making social media marketing locally is to find local followers (who are really part of our target audience). On Twitter we have a tool that can help us find these types of profiles: advanced search
This tool allows us to find people who meet a number of requirements related to the type of words used to tweeting with the attitude to do so (for example, whether used or not smiliesOr perform questions) or if the manner retweet messages from third parties. Among the requirements we are that we can select an exact geographic location or at a certain distance from one point.
For example, say you want to find twitters and twitteras living near Sabadell and talk about tourism. We simply select it in the search and find a whole list of people who meet the requirements.
How you can serve us this functionality useful?
Besides the mere fact of finding people with a certain profile, this can help in matters of Local Marketing because if we choose to follow people who meet the requirements to be our target audience, quite possibly they also follow us . If they do not immediately, we can at least start a dialogue with them (over several days) to get finally follow us.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.