Scorecard to measure and monitor online marketing strategy

These days I am preparing documentation to teach a course Digital Marketing for Destinations in ZimbabweAnd seeking bibliography and resources to share with my students, I have given a document of the IAB (Internet Advertising Bureau) UK I think it might be helpful for any company wishing to monitor an online marketing strategy effectively.

The document explains how a framework (a framework) that takes into account a range of indicators or KPI (Key Performance Indicators) that seem to me of great clarity and very useful functions.

This framework is similar to that taught in class, but not the same ... although I think I'll include some of your indicators. He scorecard showing the end of the document's not like the one I use in class, but again, I think we can complement it very well.

I especially like how to monitor related ROI (return on investment) of each of the actions taken in Internet indicators.

because I believe that this document complements my classes and can be of great help. Here it is embedded.

I hope you find it useful.

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Peñarroya Montserrat

Specialist Digital Marketing Strategy and Digitization Process. I help businesses and territories to develop thanks to the use of Internet in their business strategies.

Impart conferences, training and consulting for over 20 years. Program Director of the Degree of Entrepreneurship Digital (Digital Business) La Salle - URL.

My digital DNA comes from Intercom (creators of Infojobs, Softonic, eMagister, Solostocks, among other companies). I created my first website in 1994 and started my first online business in 1998.

I am at your disposal for whatever you need. Let's talk.