These days I am preparing documentation to teach a course Digital Marketing for Destinations in ZimbabweAnd seeking bibliography and resources to share with my students, I have given a document of the IAB (Internet Advertising Bureau) UK I think it might be helpful for any company wishing to monitor an online marketing strategy effectively.
The document explains how a framework (a framework) that takes into account a range of indicators or KPI (Key Performance Indicators) that seem to me of great clarity and very useful functions.
This framework is similar to that taught in class, but not the same ... although I think I'll include some of your indicators. He scorecard showing the end of the document's not like the one I use in class, but again, I think we can complement it very well.
I especially like how to monitor related ROI (return on investment) of each of the actions taken in Internet indicators.
because I believe that this document complements my classes and can be of great help. Here it is embedded.
I hope you find it useful.
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