Anders Dahlgren (the one in the picture), A Swede, 29, CapGemini consultant working on Sony Ericsson, is the creator of the first radio station that broadcasts music of epic fantasy genre, 24 hours a day, designed to acclimate roleplaying.
In the article: "If you're an Elf, now you have your radio station"Said the discovery of this radio station where you can listen to any time of day without interruption, the soundtracks of films like" The Lord of the Rings "and" Braveheart "or soundtracks of games like Neverwinter Nights and Warcraft III.
Following the aforementioned article, Anders has been kind enough to satisfy my curiosity about him and this fabulous radio station that broadcasts over the Internet since 2002 and has allowed it to entrevistase Noticias.com.
How did Radio Rivendell?
Well ... it began as a diversion from some friends that played a role. We had several CD's with different music we used to liven up the games. One day, I was testing a Shoutcast server and one of my friends suggested us to use this server to listen to our songs, rather than CDs. Radio Rivendell was born that day.
(Note: SHOUTcast is Nullsoft technology that lets you create online radio stations created with Shoutcast stations are automatically tuned with WinAmp [also Nullsoft].).
What is the target, your target audience?
Anyone interested in good fantastic music.
What are the sources of income of Radio Rivendell?
Mainly donations from listeners. Although all the money we receive we use it to pay the new server on which emits Radio Rivendell. So in the background ... returns to the listeners themselves. Unfortunately, with these revenues we do not cover all expenses that yields the station.
It all started as something small, and now we have become a community. Now I have to stay online, as long as listeners, but I have to find a way to reward everyone who makes it possible. Without going any further, a Finnish friend is the one who makes it possible for us now to have 200 users connected simultaneously.
How have you grown the station?
At first only were broadcasting commercial fantastic music (like "Lord of the Rings") we had on CD. But as time has gone by and more people have been known Radio Rivendell, many composers nonprofit, send me your songs. In return, our listeners can appreciate their music and they are disclosed. Now they begin to come some small record companies to offer their titles. And we have some "success stories" explained on several websites.
What makes happiest is to see who can give musicians something they deserve and have earned.
Tell us about your work outside the radio station:
For 4 years, I work as a consultant for one of the largest consulting firms in the world: CapGemini.
Generally, I am assigned to Sony Ericsson, where he developed new mobile phones.
I love work allows me to fully enjoy all kinds of gadgets! And besides, I just trying absolutely all phones are released to the market.
What do you like about the radio station?
Above all, that since has grown, people really appreciate the music that we issue. I do not receive many emails, but I get are really giving me energy to keep working hard.
Another great source of energy is when artists contact me directly and I request that their songs are issued by our radio!
Some labels, such as Waerloga Records (Swedish company), are making music compilations and we apply what songs to include in their CD's. So Radio Rivendell has begun to be a small showcase for lesser known artists. And this is precisely what I want, help all brilliant musicians that are out there that are more known.
What are you most proud of?
As I said before, above all, that artists come to me. I also like Radio Rivendell search on Google and see us mentioned in many places.
When I read that one of the artists being promoted on Radio Rivendell has sold CD's thanks to us, also I'm glad a lot.
And to finish,
where do you see yourself in 10 years?
With Radio Rivendell? Hmmm ... personally, I see vivendo me in a hot country, with beach, cheap drinks and a direct Internet connection :-)
Hopefully in 10 years, Radio Rivendell still alive and has grown tremendously. Now we have reached the 207 simultaneous listeners. Perhaps then we are the largest and Shoutcast station!
It is possible that at this time we are no longer specialized in fantastic music. Now we play some music outside the genre but it sounds good in what is our specialization. But who knows in ten years ...
My dream would be to devote full time Radio Rivendell. Now I can only devote to the station on weekends and some evenings.
That Ehlonna, goddess of forests, hear you and make your wishes come true.
Since Noticias.com we also want it so.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.