Find out how Google's “Page Experience Update” affects you

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Changes in the google algorithm

Content of this article

He "Page Experience Update”Is the name given to the change Google made to its algorithm in mid-June. This change includes the famous “Core Web Vitals”. Here's what Google's goals are when implementing this change, how it can affect your website, and what you should do to fix it.

What is the goal of Google when applying the "Page Experience Update"

With this change, Google searches for 5 things:

  • Make your website useful. That is, that meets the needs of your customers.
  • Make it usable. In other words, it is easy to navigate, intuitive and suitable for all types of audiences.
  • May it always be available. In other words, that it is always online and does not have 404 errors ("page not found") or things that do not load.
  • Make it functionalJuly 30, 2021
  • Make it trustworthyJuly 30, 2021

Changes in Google algorithm parameters

July 30, 2021

  1. July 30, 2021
  2. July 30, 2021
  3. July 30, 2021
  4. Web without deceptive pop-ups, or traps that prevent you from seeing the real content of the page, or hacks, or strange things.

How you can improve your positioning

Below I explain 5 things that you should improve on your website, as soon as possible, if you do not want to be affected by the change in the algorithm and you do not want to suffer the Google penalty.

1 - Improve the speed of your website: carry out the Google speed test with your home page, with a page with the product categories and with that of a product sheet. When you take the test, Google will tell you if you are approved or suspended, both for mobile and desktop. Make sure you pass both. If you don't pass them, Google will tell you right there what you have to do to pass both exams. You will find the test here: Google Speed ​​Test

2 - Improve usability: Each element of your page should add value to your users, should not distract them from his / her purpose and should be useful to them. In a corporate website this is not very difficult ... surely you are already doing it well. The problem is going to be news websites, with a lot of publicity. I think that you are going to consider that advertising as something that distracts the user and that these websites are going to receive a slight penalty. We will see it with a little more time, it is still early to see how it affects them.

3 - Optimize your mobile version even more. Since May of last year the mobile version is the main version of your website. You must be aware of it. Stop looking at your website through a desktop computer and look at it and use it from a mobile. It should be flawless, easy to use, all clear and without any mistakes. You can take the Google test for mobile versions here: Google test for mobile versions

4 - Update your content and make sure that everyone can see it well. A good user experience involves finding relevant content and, at the same time, ensuring that this content can be read by everyone. For example, when a blind person enters your website, his browser will read everything he has on the screen. You must ensure that their user experience is the same as that of a non-blind person. If the person has a low degree of vision, they should also be able to have a good user experience by zooming in on fonts (CRTL+ “+”). For this you have to make sure that the programming of your website meets all the requirements. You can perform a test to validate your code here: A good user experience involves finding relevant content and, at the same time, ensuring that this content can be read by everyone. For example, when a blind person enters your website, his browser will read everything he has on the screen. You must ensure that their user experience is the same as that of a non-blind person. If the person has a low degree of vision, they should also be able to have a good user experience by zooming in on fonts (CRTL+ “+”). For this you have to make sure that the programming of your website meets all the requirements. You can perform a test to validate your code here:. For public administration pages this is a mandatory requirement (it's like having a ramp where there are stairs). For a company, until now it was optional, but with Google penalizing if you don't do it, I would take it seriously.

5 – Make your website secure. I'm not just talking about https (here you will find an article about how to go from http to https). I am talking about making sure that your website does not contain malicious software, that it has not been hacked and that you are placing third-party affiliation cookies on all your visits, that it does not contain spyware, that what you are explaining is not a scam... and that the information is all correct. Here you will find the Google security report in Google Search ConsoleGoogle security report in Google Search Console

Google security report in Google Search Console

I hope this article has been useful to you.

I hope this article has been useful to you.

I hope this article has been useful to you.

2 replies
  1. Alejandro
    Alejandro says:

    Hello,

    The topic of google updates is very interesting, I have just started to study this world and it is incredible the amount of things that it takes into account for your website to position itself, thanks for the very interesting post the new things that google now takes consider.

    regards!

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  1. The topic of google updates is very interesting, I have just started to study this world and it is incredible the amount of things that it takes into account for your website to position itself, thanks for the very interesting post the new things that google now takes consider.

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