Slides "Direct Marketing in Tourism" given in Málaga

Yesterday I had the pleasure of participating in the conference Tourism Industry: Economic Motor Andalusia She organized by the Institute of San Telmo with the Ministry of Tourism of the Junta de Andalucía.

The sessions were designed to help boost the Andalusian tourism through technological innovation. For this, the Instute of San Telmo organized this conference and invited various speakers specialists on issues such as resource management products, people management and marketing of tourism products.

My participation was part of the panel discussion entitled: Tourism Marketing: New channels and how to get more customers, and I took care to explain direct marketing through internet.

In this round table also they participated:

• Prof. Rafael Ollero Calatayud, Commercial Management, IIST (moderator)
• Francisco J. Castillo. Director General of Advanced Leisure Services, Who explained the changes that are causing the development of tourism and marketing form (you can see-slide in its blog).
• Juan Dominguez, Ex-CEO travel with Current CEO Club Santa Monica, Who explained the tourism marketing through intermediaries.

I used slides to illustrate my remarks are the following.

I hope you find them useful.

A hug.

Peñarroya Montserrat

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.