Slides "How to convert visitors into buyers" of Tourism Days 2.0

Following the previous post (What it is web 2.0 [Tourism 2.0]) in this new post I include it was my second paper in the conference organized by the Patronato de Turismo de la Costa Brava - Girona Pyrenees: Tourism 2.0 which they were held yesterday in Girona.

In this paper I explained the main techniques that can help maximize the conversion of a website (meaning conversion: the number of customers or business contacts obtained through our website, divided by the number of visits it receives).

These are the slides with which I illustrated the paper:

The days continue next week and the next, and for my part, will intervene in the Benchmarking workshop Enterprise Rural Tourism to be held on Tuesday, November 9 in Olot (from 9:00 to 14:00, in the auditorium of the Hospici).

See you there.

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