Does Google's Golden Triangle is still valid? The answer is yes

Who else who has less ever see a heat map that runs through the network, Eyetracking done with technology and showing what is called "The Golden Triangle Google”: la zona de oro en la que hay que aparecer si se quiere ser algo en la red… el espacio donde confluyen todas las miradas de los usuarios de Google. Yo misma, lo he usado un gran número de veces en clases y conferencias, para mostrar de forma gráfica la importancia de aparecer en las primeras posiciones de Google, sea en forma de Adword, Whether in the form of natural positioning (SEO).Eyetracking - Triangulo de Oro de Google

But this heat map has its years, and every time I use it I wonder whether it will be really valid now that Google displays results including maps, books, definitions, etc. (The image I show along these lines corresponds to the classical heat map to which I am referring).

De ahí que una de las cosas que quería testear en las pruebas que hemos estado realizando durante los meses de diciembre y enero para poder elaborar un estudio de Search Marketing orientado a Turismo, utilizando tecnología de Eyetracking, era si el Triángulo de Oro seguía siendo válido, o por lo contrario, ahora aparecía otra figura geométrica. Este es el estudio: Eyetracking Search Marketing

Well, after performing the tests (54 individuals by testing 4 different tasks, altogether 216 heat maps results pages Google), we conclude that it remains valid, especially when very specific searches are performed and offer results found in the top positions, although the lateral Adwords are now most watched shows the classical triangle.Eyetracking Hotel Pulitzer Barcelona PCT

Veamos algunos de estos mapas de calor:

This I show below is a heat map to search "Hotel Pulitzer Barcelona"(Without quotes) adding the maps of 30 users tested, taken at random and untargeted. The task was to find the URL official Hotel Pulitzer (he was both Google Maps and the first result SEO). I show the map is a map of percentages fixing eyes (the same type the "classic" only that our EyeTracker different).

We can see how the triangle is formed, though somewhat blurred because of the map.

If this same heat map we show by absolute values ​​of fixating, then Eyetracking Hotel Pulitzer Barcelona AbsolutoIf we see the triangle, and we also note that some users have looked at the Adwords side, which is barely visible on the map by percentages. (See attached image)

A curious observation about the side Adwords: If this same search took, heat maps users under 25 will see something very different: not one has looked at the side Adwords and the triangle appears clean but somewhat disfigured, and focused on higher Adwords and natural results.

It seems that those under 25 are very clear that the lateral Adwords are advertising and therefore do not deserve your attention ... (this topic is important and worth analyzing further because it refers to the theories of communication Postmodern well that both the map and the subject I discuss in another post).

The complete study can be downloaded here:

The complete study can be downloaded here: Eyetracking Search Marketing

Este otro estudio también puede interesarte, analiza la mirada de los usuarios respecto a si ven o no ven la publicidad. Eyetracking_Media_Espana

5 replies
  1. Alfonso Marcos Vidal
    Alfonso Marcos Vidal says:

    Today Google changes the rules of SEO in favor of sponsored, the Golden Triangle is cornered by adwords ads for geolocated results.

    You can check on searches like "houses madrid"

    And he dares to play with the minimum standards of usability and user experience visually untying the results of local business links.

    To see how this experiment is.

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