From January 10 has been put into operation a new Google penalty: the penalty for pop-up's in mobile versions. This penalty affects mobile versions of web pages and only those who are using intersticials (a type of pop-up) that opens just before loading the page.
This practice is widespread among some web pages before displaying the content already offer discounts, coupons or newsletter subscriptions. On a computer on board this does not lead to confusion ... but seen from a mobile itself can confuse the user about the true result obtained in the search.
Google is essential for the user to get exactly what you are looking for, so the purpose of this penalty is to force anything stand between a click on the results page of a search and indexing website.
How we can affect this penalty?
Notices of the Act Cookies.
Google has already announced it will consider warnings Act Cookies, and other notices legal (the age for alcoholic beverages, for example), and that they not be penalized.
Pop-up's do not fill the screen
Google has also indicated that we can use pop ups ... but in the mobile versions must keep a part of the free screen so that can view the contents of the website.
If this site has very large banners at the top, it is essential to guard seen from a mobile banner does not fill the screen ... the problem is that Google has not communicated the exact measure ... but go ... it is clear to Watch .
For more information contact:
Land Searchengine items where discussed the effects of the penalty and show some examples.
I go all right.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.