Since the Master in Digital Marketing UVic, we have prepared a guide on how to make the most of the bots and the chatbots that are available to us through both the mobile phone and via internet in general.
What is a bot?
The name "bot" is a simplification of "robot agent" which is the name given to a software designed to perform repetitive tasks on their own, without the help of a human being and it almost seems intelligent ... but it is not. Some of these tasks include:
- Mark a date on the calendar
- Book on our behalf in a restaurant
- Surfing the web looking for pages and taking them to a server (bots search engines like Google)
- Enter a website and find an email (bots parseadores of the spammers).
There are so many agents robot internet browsing some websites use filters that only humans can overcome to allow access to certain content. These filters are called captchas.
What is a chatbot?
As its name suggests, are bots who chat with our users.
Normally chatbots are installed on a website, in the Messenger of Facebook, in Telegram, and many other tools related to messaging, and maintain conversations with users of this tool as you would a person of a service client.
The guide bots and chatbots
This guide contains the key for you to understand the functioning of bots and chatbots, which is currently head of emerging technologies that can help you improve your own productivity and your company.
Meet the operation of the web 4.0 (how the internet is called machines) and get into issues such as:
- Artificial intelligence
- Intelligent agents and agents robot
- 10 bots that will make life easier
- Los chatbots
- Some more resources that can help you in your day to day
We hope you find it useful and you start using at least the AI helps you already have installed on your phone as Google Now or SIRI, and discover a host of bots that will help things as useful as 10 we have selected as example in the directory.
I remain at your disposal.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.