Today we put online a calculator that can determine much is a website. Lo hemos hecho porqué esta es una de las preguntas que normalmente me hacen en clase. Seguramente, si tienes página web, tu también te habrás preguntado alguna vez “¿Cuánto vale mi web?”.
Para saber cuánto vale tu web, primero realizarte algunas preguntas, y luego te indicaremos cuánto podrías facturar con un modelo de negocio basado en la publicidad y cuánto en un modelo de negocio basado en comercio electrónico. Con esto somos capaces de hacer una valoración inicial de tu sitio web que te puede ser útil en caso de que necesites valorarla.
How to calculate the value of a website? and How to calculate the turnover of a business online?
Every day I see business plans made by my students in predicting revenue from advertising or e-commerce totally exaggerated. This tool can help predict income of a portal based on their traffic. Thus, the performance of the financial plan in a business plan can go extrapolating growth of a website (which are a function of network externality of the business) and from these data and with the help of this tool, you can predict potential advertising revenue.
The issue of determining the growth of a portal based on network externalities of their business model is not easy. In a business where the growth model of its users is linear, usually it grows very slowly. In a business type marketplace (where supply and demand, such as Solostocks.com) They are growths of between 12% and 15% per month (geometric) in a business network type (eg Linkedin) growths are much stronger and can exceed 20% monthly geometric.
In this regard, when I worked in Intercom I wrote an article that may be of interest: Why free content raises the billing? (OGame)
Returning to the subject of calculating the income of a portal, if we are able to extrapolate the growth in the number of users of our online service, with this tool we can have a potential clue to the billing page. So you can help us get more realistic business plans when the portal business model is based on selling advertising.
Por cierto, casi lo olvido… si quieres saber cuánto vale una web, aquí tienes el link a la calculadora: Value Request web
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Specialist Digital Marketing Strategy and Digitization Process. I help businesses and territories to develop thanks to the use of Internet in their business strategies.
Impart conferences, training and consulting for over 20 years. Program Director of the Degree of Entrepreneurship Digital (Digital Business) La Salle - URL.
My digital DNA comes from Intercom (creators of Infojobs, Softonic, eMagister, Solostocks, among other companies). I created my first website in 1994 and started my first online business in 1998.
I am at your disposal for whatever you need. Let's talk.