Report on the collective purchasing sector (led by Groupon)

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Seguro que navegando por internet te has encontrado, en algún momento, con un banner o con un anuncio en texto de Groupón (Facebook está lleno de ellos). Seguramente, también habrás clicado para ver exactamente, qué es Groupón y cómo funciona (o al menos, deberías haberlo hecho… tu instinto marketiniano debería llevarte a interesarte automáticamente por todo lo nuevo que aparece en la red :-)

Groupon is a website dedicated to promoting great deals and discounts on all kinds of services, some of them related to tourism and culture but also related to consumer products and various services. Grupon as we can find on the net to LetsBonus, Groupalia and other similar portals.

This morning I was reading a report published by Netsuus this new industry segment "Shopping and Classifieds" (which includes these three companies) and has been renamed "collective buying".

En dicho informe, Netsuus destaca que las web que pertenecen a la categoría “Compras Colectivas” se está llevando el 6,8% el tráfico del sector “Compras y Clasificados”, con un crecimiento espectacular estos últimos meses. El informe nos muestra también la reputación online de todas las marcas que forman parte de la categoría… es muy interesante ver que algunas de ellas tienen problemas graves de reputación (será más interesante aun estudiar cómo reaccionan para solucionarlo).

The report deserves to be read (it is short, is well written and easy to get, plus free), so I will not summarize these lines but I invite you to download it from the website Netsuus: Sector Report Collective Shopping

I hope you find it useful.

I go all right.

A hug

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