The location of your website hosting no longer influences Google results

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International SEO

Content of this article

International SEO

March 24, 2022 If the Earth is flatMarch 24, 2022

This week John Mueller, the person in charge of relations with SEO professionals on the part of Google, responding to a question about how changes of hosting affect web positioning, confirmed that Google no longer takes into account the IP of the hosting to determine which is your target market.

International SEO International SEO This week John Mueller, the person in charge of relations with SEO professionals on the part of Google, responding to a question about how changes of hosting affect web positioning, confirmed that Google no longer takes into account the IP of the hosting to determine which is your target market.

This week John Mueller, the person in charge of relations with SEO professionals on the part of Google, responding to a question about how changes of hosting affect web positioning, confirmed that Google no longer takes into account the IP of the hosting to determine which is your target market.

Here I leave you an article that I wrote a few months ago and where I explain how to carry out a

Depending on how your hosting is and where it is, your website will take longer or less to download. With the new Web Core Vitals criteria, the speed of your website really matters, so make sure you pass all Google tests.

Depending on how your hosting is and where it is, your website will take longer or less to download. With the new Web Core Vitals criteria, the speed of your website really matters, so make sure you pass all Google tests. Google Speed ​​Test.

But speed is not only important for Google but also for your users. On a slow web, people tend to browse fewer pages and therefore complete fewer goals. Speed ​​affects the usability of your website, don't hesitate! For this reason, Google incorporated it into the results ordering algorithm many years ago.

But speed is not only important for Google but also for your users. On a slow web, people tend to browse fewer pages and therefore complete fewer goals. Speed ​​affects the usability of your website, don't hesitate! For this reason, Google incorporated it into the results ordering algorithm many years ago. Find out how Google's “Page Experience Update” affects you.

If your website attacks more than one country and has speed problems due to distance, a possible solution is the use of Content Delivery Networks (CDN). A service that is contracted in the country of destination and that serves your website as if it were from a local hosting. The most popular is Your website attacks more than one country and has speed problems due to distanceIf your website attacks more than one country and has speed problems due to distance, a possible solution is the use of Content Delivery Networks (CDN). A service that is contracted in the country of destination and that serves your website as if it were from a local hosting. The most popular is

Your website attacks more than one country and has speed problems due to distance

If your website attacks more than one country and has speed problems due to distance, a possible solution is the use of Content Delivery Networks (CDN). A service that is contracted in the country of destination and that serves your website as if it were from a local hosting. The most popular is

This hack is partly the fault of poor website maintenance (outdated plugins, basically, as well as malicious plugins installed inadvertently). But it is also the fault of the hosting, which does not take drastic measures so that this does not happen.

This hack is partly the fault of poor website maintenance (outdated plugins, basically, as well as malicious plugins installed inadvertently). But it is also the fault of the hosting, which does not take drastic measures so that this does not happen.

although the IP of your web hosting no longer affects your international positioning in Google

Although Google no longer takes into account the IP, it is necessary to remember that if our target market is Russia (yes, I know that right now the oven for buns is not there and that we do not have anything that interests us in Russia… but just in case… ) and therefore the SEO is carried out in Yandex; or if our target market is China and the SEO is carried out in Baidu, both search engines do take the IP into account and strongly penalize websites that are not hosted in their territories. So, in these two cases, the solution to be able to reach your market is still to hire a hosting in these countries…. Ahh (<— sigh)…. Digital barriers... and people think they don't exist...

I hope this article has been useful to you and helps you in international positioning.

sigh sigh.

I hope this article has been useful to you and helps you in international positioning.

Kisses.

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  1. […] Continuing with the URLs, here I explain how Google now also looks at them to know which market we are targeting. […]

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