It is the story of the week: German BMW website has been expelled from Google.de for practicing spam seekers.
It has been the Blog Matt Cutts who has revealed this expulsion. Matt is a Google employee who writes one of the best SEO blogs with content network. Obviously, Matt does not reveal anything that Google does not want, but at least the information it provides is always first hand and comes directly from its source.
Let's see what happened ...
Some weeks ago Matt commented that Google will be much harder to spam search engines and that between February and March will change their way of indexing sites, to combat it. It will not change the algorithm, but their spiders seek spam and will report for disposal.
The problem of spam is becoming a nightmare for the major search engines and the BMW case is not an isolated case. Many webmasters think they can fool Google and other search engines using keywords in hidden or camouflaging their texts code.
Many times, browsing Google results pages that you find are not positioned correctly ... but not be good ... if not the reverse. You might wonder how a page as "seedy" and with such poor content, can be in the first position by a search with more than five hundred thousand results. If you look well the code, you just found the reason. The case of BMW is also hidden code, now can not see if the image is not showing us Cutt, but there are still many pages that practice spam and that Google has not detected and expelled.
Consider an example where you can still see the hidden code:
If we Google "home alarm" will find 996,000 results. This page is first. If you enter it you will see there is no apparent reason to fill this position. But if you edit your source code, you will discover why it is in first position: a hidden in a "no script" with more than 3000 words text.
Note: you will not see your code if you click on the right mouse button and you give to see code ... (that already charge them you can not do), but see your code if you go to the top menu bar and you click on: see >> Source Code.
We'll see how long they last ...
Looking whether or not Google disappear, we can also tell when Google has activated the antispam system indexing.
... And BMW: the BMW have already apologized to Google and Google and has again put on the list of sites to be indexed, so in the next update your pages will be indexed again. But it takes time (see months) to index an entire web again, with all its pages. (Unless you use the "site map" of Google to do so, which I do not know if BMW will ... we'll see).
The moral of all this is: Do not try to fool Google and focus on building good pages and have interesting content that other websites that get you recommend (this will make up the PageRank). Make a plan and stick to Digital Marketing.
The moral 2 would be: Really seekers permanently influence the success or failure of the web pages ... otherwise, BMW would not risk being expelled by such a theme, and many other web pages.
Article where we explained what the search engine spam and possible resolution of Google against him to include the Trust Rank algorithm to refine the Page Rank:
Find out how to be a substitute Google PageRank: the TRUST RANK
Article where we explained what the service "site map" on Google and where how it works: Discover the indexing of the future: Google SiteMap
Text camouflaged by BMW:
Free search engine optimization course, that will not get you the expulsion: Online Course Search Engine Optimization
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.