Digital Marketing: Future Option for Companies and Students

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Technical del Marketing Digital

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He Digital Marketing It is constantly evolving and the difference between digital and Traditional Marketing is becoming more and more accentuated. At the moment, it is a mistake to have a (traditional) Marketing department and separately, to have a Digital Marketing department. Today's marketing professionals must master both some techniques and others. Forgetting about Digital Marketing or thinking that it is not made for our company is a handicap that will lead us to not obtain the expected results and is only an excuse for not having to admit that we are not prepared.

The characteristics of the different channels in which you can advertise, the way of segmenting the audience and the importance given to the consumer, make the difference between the strategies of each one. Although both types of marketing can have successful results, it is becoming more and more evident that in order to remain competitive, companies must bet on Digital Marketing.

The characteristics of the different channels in which you can advertise, the way of segmenting the audience and the importance given to the consumer, make the difference between the strategies of each one. Although both types of marketing can have successful results, it is becoming more and more evident that in order to remain competitive, companies must bet on Digital Marketing.

The characteristics of the different channels in which you can advertise, the way of segmenting the audience and the importance given to the consumer, make the difference between the strategies of each one. Although both types of marketing can have successful results, it is becoming more and more evident that in order to remain competitive, companies must bet on Digital Marketing.

Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.

Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.

  • Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.
  • Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.
  • In most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.

Advantages of Digital Marketing for a company

In most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.

In most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.

  • It allows to measure the impact of each action and modify them as appropriateIn most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.
  • Internet ads are flexible and dynamic. Internet ads are flexible and dynamic.
  • Online communication allows more precise segmentationInternet ads are flexible and dynamic.
  • Internet ads are flexible and dynamic. Digital marketing has numerous strategies that bring the company closer to its customers and allow it to generate a relationship of mutual trust.

Study digital marketing

Studying an online master is an unbeatable option to enter the world of digital marketing. Professional profiles dedicated to this branch of marketing are increasingly in demand. In addition, the advantages that digital marketing offers a company make it a very profitable career option in the future. Having studies in digital marketing offers an alternative with high employability that students or recent graduates should take into account when choosing their profession.

If you follow me on Linkedin you will have seen that this month we have 3 open positions related to Digital Marketing that come from our clients. Believe me when I say that it is really difficult to find the ideal candidates for these positions. Most of our students find a job immediately or decide to create their own agency.

If you are interested in training more in Digital Marketing and want to obtain a university degree, these are the three Masters in Digital Marketing for which I can give you good references:

  1. Master in Digital Marketing from the University of Vic - Central University of Catalonia. We created this master's degree 6 years ago, it is 100% online and it is up-to-date.
  2. Master in Digital Marketing from La Salle – Ramon Llull University. This master's degree is face-to-face, fully updated and with a job bank.
  3. Master in Digital Marketing from the Complutense University. This master's degree is online, also fully updated and starts in October. The employability of the students of this master's degree is practically 100%.

All three are practical, good masters and you will leave sessions with the knowledge that will allow you to create strategic online communication plans, as well as the necessary skills to execute them.

Today more than ever it is necessary to digitize.

Keep in touch

Montse.

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