Exo destinations

Beyond a Smart Destination

The Global ExO Destinations

Global ExO Destinations It is a management methodology territory based on people, planet and technology. It is the result of observation and experience of over 30 years in planning and tourism policy, marketing, technology, innovation and branding of destinations, our team.

Service description

If you want to further develop your destination, you need to have the best specialists.

For this service we have gathered 6 most renowned experts in tourism strategy to help with our unique methodology. The service we offer includes workshops with internal team OGD (Organization Destination Management), conducting sectoral workshops, drafting of an outcome report of the workshops, the work of modeling the destination, the design of the strategy and creating an action plan, as well as necessary for all employees in your OGD can run the training plan. mentoring service is also included upon completion of the work.

Montserrat Peñarroya


Digital Marketing



Joantxo Llantada


strategic consultant

José María de Juan



Jimmy Pons


Innovation Maker

Tirso Maldonado


Evangelist Manager

Methodology "Roundcube"

With the objective of identify the value proposal and the main tourist attributes of the mark your destinationWe propose a methodology that allows us to know the reality of today and build the foundations of a distinct destination that allows us to find our "blue ocean" and avoid compete with all the destinations that are competing today ( "red ocean").

We propose to work with internal agents of fate and the main tractors agents of the local economy using "business model canvas"For modeling, while the overall strategy is designed using the methodology "Roundcube".

The methodology "Roundcube" It aims to transform the processes, systems and organizational culture for positioning the destination. Modeling work, innovation, content strategy, customer experience, conversion platform and major platforms to attract and capture users for the destination. For driving and project development techniques we employ lean startup to build, measure and learn speed. And as customers interact with the destination, we generate actionable information that helps us to optimize results.