This Master program provides the tools and knowledge necessary to incorporate the Internet into the analysis and decision-making within the field of marketing and international business.

Internet accompanies the process of internationalization of a company in its different phases, and even today, is used to reach foreign markets as the main channel.

Marketing online is reinventing itself when it has to act in different markets where the product or service, where a customer of another culture, demographics and different geography adapts, and where promotion and online advertising are supported with different tools.

Montserrat teaches the subject of:

  • International Social networks.

For more information, please click on this link: Master in International Digital Marketing - ESCI