Tourism in today's society of knowledge and information is subject to profound and complex changes requiring a systematic process of continuous improvement in the adoption and implementation of policies and strategies applicable to tourism.

This international and multicultural context requires very high levels of professionalism and knowledge as well as specific work in virtual, international and multicultural environments skills.

The World Tourism Organization (OMT), its UNWTO.Themis Foundation and the Open University of Catalonia have joined forces to create the Postgraduate Marketing and communication of tourist destinations OMT-UOC el cual está pensado para contribuir a mejorar la gestión del turismo a través del conocimiento y satisfacer las necesidades actuales de la actividad turística desde una perspectiva internacional, integradora e interdisciplinaria. La OMT, como agencia especializada de las Naciones Unidas colabora con la UOC en este programa para crear herramientas y conocimientos y formar a profesionales comprometidos en conseguir que el turismo devenga una actividad profesional de gran valor añadido al servicio del desarrollo y la sostenibilidad.

Montserrat is a professor of the subject:

  • Marketing and New Technologies

This subject is semester and corresponds to a full agenda of Digital Marketing in order to attract visitors to a web site and fidelizarlas through social networks. Includes SEO, Advertising, emailmarketing, Social Networks, etc.

For more information on this Master, please, click here: Degree in Management and Marketing of Tourism Organizations