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How much is my site? - Discover the 5 variables that give value to your website

Surely you've ever wondered what it's worth doing the work you are creating content for your website and struggling to attract traffic and customers.

This article aims to analyze the 5 variables that affect the value of a web, and at the same time, show you tools that can be helpful to quantify these variables.

What variables affect the value of a website?

Variables that affect the value of a site: the domain name, users of your website, market segments to which users belong, your database, your audience on social networks.

How much is a domain name?

A new domain

The market price of a new domain is between 5 € and 15 € a rule. It all depends on the domain extension you use (.com, .es, .cat, etc.). This year we have put on sale a lot of new extensions and each extension manager decides the price of the domain extension.

Search for a domain here CDmon.com the price for that domain with different extensions, if new.

Domains with words of great value

There are numerous markets where you can buy domains containing words of great value. If also the domain and the extension becomes a meaningful sentence, the value is even higher (in English call "domain hacks"). For example: www.aero.taxi is for sale at Sedo for $ 699.

Some of the major trading markets domains are:

Here you will find a tool that will search "domain hacks" related to what you want: Domain Hack

A domain with history

Typically your site already has a history, if your reputation is good, this is also payable.

To see the history of the domain, you can access: Archive.org

To know the reputation of a domain, look at: Majestic SEO

A domain with history and good reputation is worth at least 1,000 euros.

The value of your domain depend on the years you have and the Trustflow and Citationflow assign you Majestic.com

How users a website worth?

Visits to a website can make them profitable advertising and affiliate programs. To find the value of the advertising potential of your website calculates the following:

1) Number of visits. For example 100,000 visits per month.

2) Page views per user. For example 4 pages per visit (see your Google Analytics).

3) Monthly Pageviews. Current will tell you the your Google Analytics, but if what you want is to make a prediction, then multiplied visits you think you have, the pages visited per user.

With Adsense you can win 20 € per 100,000 page views (nothing fancy ... but that's how things)

With affiliate programs you'll find the Zanox (www.zanox.es), with 100,000 visits you can check about 750 € (calculated with conversion rate of 3%, 4 page views per user, and collection of 1 € per contact achieved).

So more or less, with a page of 25,000 users, generating 100,000 page views per month, you can check 770 €, per year this will be 9,240 €. The value of this type of website as this variable is calculated by multiplying 3 its annual turnover, so the page value would be: 27,720 €

The market segment they belong

If your users belong to a market segment that is appreciated by advertisers. For example, women aged 25 to 45 years interested in cosmetics. Then the price can increase dramatically advertising may reach 20 € per 1000 page views.

How much is a database?

Los datos de contacto de un grupo de usuarios se pagan entre 0,45€ y 0,60€ por registro, es decir, por nombre, apellidos, email, como mínimo. Súmale 0,7€ por cada criterio de segmentación que puedas ofrecer (edad, ciudad, idioma, IP, etc.). Si consigues sacarle provecho cada mes, multiplica el valor por 12 y luego, como en el caso de la facturación por publicidad, multiplica el resultado por 3 años (la teoría es que el comprador, sin hacer nada, debería poder sacarle el mismo rendimiento que tú, los próximos 3 años).

Remember that the Data Protection Act prohibits you from selling data from your users, so this is the value if signing over the company and the data were valued as assets. You have to monetize with advertising or sponsored messages.

How much does the audience on social networks?

This is easy to calculate because you can know if you approach it from the point of view of how much it costs you to advertise on social networks and get more followers.

Twitter and Facebook, a follower cost about 1 €. So if you have 1,000 followers, your network has a value of 1,000 €. Again, segmentation or a special public can make up this price.

With all this data, you can calculate the value of your website or so.

On the internet you will find a lot of websites that calculate the value of your website. checking that they normally have in Alexa position (and with that know about traffic you have) and on that basis calculate the advertising performance you could get. But they do not take into account other variables we have discussed here ... so I would not trust a lot of these tools.

Make your calculations and see the result.

Although entrepreneurial advice and eBusiness specialist teacher.

  1. A website is worth what you are willing to sell to you charge for. You have to start thinking: if I pay 1,000 € I sell it? No. If I pay € 10,000 I sell it? Maybe. If I pay 100,000 me sell it? Yes. Well wing, you have a price range. Refines and find the value you give to your website.
  2. A web worth what someone is willing to pay for it. The willingness to buy from people and businesses is not always rational. So although calculated as we have done in this article value is one, someone may be willing to pay more for it. Or less ... given the case.

The final value of your website which will consider 3 things: the asset value, the value you give it, and the value that gives a prospective buyer. I hope this article has been helpful.

We're going talking

Montse.

LinkedIn Ads, finally in Castilian

LinkedIn has finally agreed to allow ads can be made in Castilian.

This was one of the main handicaps portal to want to use it for more than just professional social network. Until yesterday, if you wanted to advertise on it, you segmentabas only Spanish-speaking countries, you realizabas the ad, you asignabas a budget and finally iniciabas the campaign, after a few minutes you were receiving an email indicating that the campaign would not be published why the ad is not I was in the official language of the website.

Desde mi punto de vista, anunciarse en LinkedIn es una buena acción de marketing publicitario, puesto que permite las segmentaciones habituales (país, sexo, edad, etc…) y además permite que segmentes por empresa en la que trabaja la persona que verá el anuncio (por ejemplo, puedes crear un anuncio especialmente para los trabajadores de Mercadona), por puesto de trabajo (puedes crear un anuncio que será visto únicamente por directores de Recursos Humanos), por universidad en la que se ha estudiado (por ejemplo, un anuncio para ex alumnos de la Universidad Autónoma)… en fin… que es la gloria para quienes nos gusta la micro segmentación. Lástima que hasta ayer no podíamos utilizar el idioma que quisiéramos. Otra ventaja (como Facebook en este caso) es que permite que seas tu quien decida si se paga por clic o por veces que el anuncio ha sido visto (por impresión).

To test their performance and taking advantage of new license plates masters open, this morning I created a campaign for Master in Digital Marketing the Barcelona International Management Business School using criteria microsegmentation and paying per click ... to see how it will go. If I get good results, it will spread to other masters of the same business school changing the criteria advertisement sign.

We talk to each other.

The anti Marketing Marketing

When I talk about in class Postmodern communication and how Google Adwords fit (or not) in it, I realize that many students do not know this concept. If I see that I have time, I try to explain a little what the Postmodern Communication and what features it has, but usually do not have time to do it and also not part of the agenda that I teach Digital Marketing. To overcome this problem in part and publicize at least a small part of what the Postmodern Communication, here's this post.

El Marketing Postmodern

The postmodernism It is a concept that makes sense when we counterpose to the modernity, Understood as the search for a scientific and rational basis in all disciplines. The postmodernism It is based on the opposite: to enjoy the diversity and contradiction ... to break the rules set by the company itself (Stephen Brown, 1992).

On issues Marketing Y Communication, the fact "post-modern"It has characteristic elements and explained in class: fragmentation, dedifferentiation (do not know whether something is fact or fiction [as in this case of the example that follows these lines]), hyperreality, chronology, pastiche, antifoundationalism (go against the established rules, the Anti Marketing Marketing is part of antifundacionalismo) And pluralism.

Find more information about postmodernism in the Wikipedia.

The anti Marketing Marketing

To illustrate this concept (in classes where if I have time to explain what the Postmodern communication) Put advertising such as video piece by DOVE (Unilever) for its "DOVE for Real Beauty"Created by the Canadian office of Ogilvy & Mather agency.

This video is a clear example of Postmodern Marketing communication: A video ad denouncing the manipulation of advertising images.

(The video is on YouTube but has disabled the function embed. You can see it by clicking here or clicking on the attached image.)

Dove

Some data on the spot:

  • Since it was posted on Youtube, the video has been viewed more than 12 million times.
  • The video has received more than 6,000 comments (many in favor, but also some against, emphasizing the hypocrisy of manufacturers of beauty products and in general all the publicity).
  • Tim Piper, one of the authors was included in 2008 in the list of TOP 100 most influential people in the world according to the magazine TIME.
  • The spot won two Golden Lions at the Cannes Film Festival.

A success, go.

About the campaign:

La pieza forma parte de la campaña para el reposicionamiento de marca de DOVE iniciada en 2003 para empezar a competir en el mercado de cremas para las manos. Hasta ese momento, DOVE sólo fabricaba jabón para las manos y su propuesta de valor era que su jabón dejaba las manos extremadamente finas e hidratadas (cosa que es verdad, por cierto). Al querer entrar en el mercado de las cremas, DOVE pasaba a competir con Nivea, Roc y con L’Oreal.

To differentiate itself from competitors Dove and Ogilvy they decided to go for a marketing more emotional, designed to transmit values ​​of the brand, rather than focusing on a system based on product characteristics marketing as did the other brands (remember ads Nivea [that softens, moisturizes and tones], focusing on the product).

The spot aired for the first time in 2006 and made known the "Self DOVE Fund"Which aims to get women to upload their self-esteem by not compare to beauty standards that are not real (especially standards models for L'Oreal, hyper made up and whose images are systematically retouched treatment programs image [which also make all beauty magazines, the heart and in general all the press reports lives of famous / as]).

So DOVE chooses ethics as the basis of its market position. This type of positioning is typically postmodern and aligned with the philosophy 2.0 of the network.

The paradox that a brand using the anti marketing to be known, is also a typically postmodern characteristic. Companies try to get into the skin of the consumer, thinking as he and launching a series of smart messages against the established by the very society of which they are part. Mystify the receiver of messages but get connect to it.

Dove is not the only brand that makes this type of advertising

We can see these messages in ads Viceroy (The watchmaker). Antonio Banderas remember saying "It's not what I, what I am," or Shakira wondering why they have hired to watch an ad if she never takes any.

Some brands try this yourself, but do not.

This is the case for example of Dior with ads starring Charlize Theron for the perfume "J'adore Dior", Which appears shedding all her jewelry and clothes saying"feel yourself"When Dior is precisely a brand of fashion products (the paradox would be a" stance "Postmodern, yes), but to appeal opulence and luxury goods, while choosing images for the campaign showing luxury and opulence, where Charlize is makeup to the eyebrows and retouched every pixel I think is too brazen. It shows that in the background, Dior does not believe in "feel yourself"Preaches and continues to manipulate images and showing imaginary worlds and inaccessible (which is really what sells).

In times of 2.0 and social networks, hypocrisy is a bad bet. Transparency and consistency in advertising are the foundation of Marketing 2.0. In this subject (in coherence 2.0) I recommend reading the article published in Marketing News: "When it is the best business ethics for a brand

Final note:
By the way, I think the first time I saw this announcement was thanks to a mail Neighbor Maria the AGIMA network (Mary is ethical marketing expert and professor at the University of Vic ... and former partner at Intercom). From here I send a greeting :-)