Slides of the conference: Mobile Marketing

Yesterday I had the pleasure of participating in the super event women 3.0 organized by AGIMA (The association that promotes personal and professional development of women).

In this event, the President of Agima explained briefly what is and what activities Agima promotes, and behind it, I gave a lecture on Mobile Marketing, ie on marketing communications using mobile devices as support.

I used slides are as follows:

After my speech, the theater group the Xandrines He brightened up the day with a performance on Women 3.0 very very very funny. But unfortunately, all attendees we feel reflected in its parody at one time or another ... so really, besides entertaining work gave rise to personal reflection and not leave you indifferent.

After the performance, Hotel Grums (A newly opened hotel located next to Paralel Barcelona) offered a great snack on their terrace.

I take these lines to thank AGIMA, a the Xandrines and Hotel Grums the attention they had with me and to congratulate them for their interventions in each of the aspects of the organization of the event. Everything was perfect.

For those who could not attend to it, you can read the tweets act tracking typing on Twitter #agimagrums or waiting for one day, to have Agima about the video that was recorded during the event.

Final note: For those who asked me about what my next open event, indicate that this afternoon participated in a conference on managing your personal brand at UAB. These talks are open to everyone. My speech will be the second, starting at 4 pm and is taught in the hall of the principalship. The assistance is free and no cost.

We talk to each other.

A hug

Mobile Marketing Conference on 12 July in Barcelona

Mobile Marketing - Montserrat PeñarroyaThis próximo 12 de julio participate in the conference Organized by Women 3.0 AGIMA, at Hotel Grums from Barcelona .

The day starts at 6 pm with the welcome offered by Josi Hernansaez, Presidenta de AGIMA.

At 18h15 I will begin my presentation on Mobile Marketing. It'll explain the different ways to use mobile devices for marketing communications, I will explain the different ways to adapt a website to be fully functional through mobile devices and explain how advertising works on these devices. I will also make a brief introduction to QR codes.

After my talk, the group of theatrical animation Xandrines we will offer a performance on women 3.0.

Finally, the Hotel Grums Barcelona We will award us with a snack on a magnificent terrace.

  • DATE: Tuesday July 12, 2011
  • LUGAR: Hotel Grums, Paseo de Montjuïc intersection with Calle Palaudàries. (Parallel)
  • Bus: 20-21-36-57-64-91-121-157
  • Metro: Line 2-lila / Line 3-green Paral·lel.
  • HOURS: 18h to 20: 30h
  • Cost: Free
  • REGISTRATION: It is essential to confirm your attendance by sending an e-mail to with your personal data. Obviously, the event is open to both men and women :-)

In this event, the new team team should also be submitted Ducati – Red Racing that participate in the 24 hour endurance Montmeló a team made up exclusively of women pilots. But it seems the team has technical problems and as the race starts the following Saturday, prefer to concentrate it. From here, I take the opportunity to send greetings and wish them luck.

See you on Tuesday 12 in the Hotel Grums BarcelonaAnd we are also 15 Montmeló (Also free admission by contacting Racing Ducati-Red through its website, you will get invitations to visit the Paddock de Catalunya and to be with them during the race.)

Neuroscience Day, Friday 26 November in Barcelona

Jornada de Neurociencia AGIMAWith the suggestive title "Brain power at the service of leadership and happiness in life and in business " the first day of Neuroscience to be held on 26 November at the Etseib (ETSEIB) is presented.

My participation will be a spectator, but the day promises to be interesting and entertaining. We learn how to motivate people working in our environment and how companies get happier.

The teacher Silvia DamianoExpert of the human brain and professor at Mt. Eliza Executive Education at Melbourne Business School, will explain his latest research on commitment and leadership in women and men. As reflected in his latest book, Engage Me (Involve me), companies with more committed people generate more revenue, profit and earnings per share. Those most involved perform their work better and 20% are reduced by 87% initiatives leave the company (loyalty, performance). The companies involved are 43% more productive.

What is the "engagement"? "You put your head and your heart in what you do and love him," said Silvia Damiano. The three E (in English) of involvement are "Enjoyment" (Enjoy), "Emotional connection" (emotional connection), "Empowerment" (Liability).

Neurally Silvia explains these concepts from the notion of "flow" (flow). I wonder if it's the same concept of "flow" that applies to video games and applications: the state that you get (depending on your abilities and task difficulty) in which time flies and which completely disconnected from what's around you.

For his part, Professor Albert Figueras of the Autonomous University of Barcelona, ​​physician and pharmacologist who studies the neurological basis of welfare, explain how the oxytocin, a hormone present in childbirth and lactation, is essential in establishing good social relations. Also influences our commitment, our decisions, how to work together and how we relate to our organizations.

The day will end with a round table moderated by Professor of ESADE Margaret MartinWhere different experts and business leaders explain its strategies to improve engagement, loyalty and help working people to be happier. Among the speakers will be: Love Agima Pujol, Anna Fornes humà the Factor Foundation, Jil Van Eyle Teaming Intercom Group, Jordi Ojeda Rational Time and UPC, Juan Carlos Angeles Hipertin SA. EO Network Economies Salvador Guasch Intangibles and Silvia of Vilchez, Director General of People of MRW.

In the attached image I have included the program of the day.

For more information, please click here: Neurociencia day - AGIMA

See you on Friday.