Surely you've ever wondered what it's worth doing the work you are creating content for your website and struggling to attract traffic and customers.
This article aims to analyze the 5 variables that affect the value of a web, and at the same time, show you tools that can be helpful to quantify these variables.
What variables affect the value of a website?
Variables that affect the value of a site: the domain name, users of your website, market segments to which users belong, your database, your audience on social networks.
How much is a domain name?
A new domain
The market price of a new domain is between 5 € and 15 € a rule. It all depends on the domain extension you use (.com, .es, .cat, etc.). This year we have put on sale a lot of new extensions and each extension manager decides the price of the domain extension.
Search for a domain here CDmon.com the price for that domain with different extensions, if new.
Domains with words of great value
There are numerous markets where you can buy domains containing words of great value. If also the domain and the extension becomes a meaningful sentence, the value is even higher (in English call "domain hacks"). For example: www.aero.taxi is for sale at Sedo for $ 699.
Some of the major trading markets domains are:
Here you will find a tool that will search "domain hacks" related to what you want: Domain Hack
A domain with history
Typically your site already has a history, if your reputation is good, this is also payable.
To see the history of the domain, you can access: Archive.org
To know the reputation of a domain, look at: Majestic SEO
A domain with history and good reputation is worth at least 1,000 euros.
The value of your domain depend on the years you have and the Trustflow and Citationflow assign you Majestic.com
How users a website worth?
Visits to a website can make them profitable advertising and affiliate programs. To find the value of the advertising potential of your website calculates the following:
1) Number of visits. For example 100,000 visits per month.
2) Page views per user. For example 4 pages per visit (see your Google Analytics).
3) Monthly Pageviews. Current will tell you the your Google Analytics, but if what you want is to make a prediction, then multiplied visits you think you have, the pages visited per user.
With Adsense you can win 20 € per 100,000 page views (nothing fancy ... but that's how things)
With affiliate programs you'll find the Zanox (www.zanox.es), with 100,000 visits you can check about 750 € (calculated with conversion rate of 3%, 4 page views per user, and collection of 1 € per contact achieved).
So more or less, with a page of 25,000 users, generating 100,000 page views per month, you can check 770 €, per year this will be 9,240 €. The value of this type of website as this variable is calculated by multiplying 3 its annual turnover, so the page value would be: 27,720 €
The market segment they belong
If your users belong to a market segment that is appreciated by advertisers. For example, women aged 25 to 45 years interested in cosmetics. Then the price can increase dramatically advertising may reach 20 € per 1000 page views.
How much is a database?
Los datos de contacto de un grupo de usuarios se pagan entre 0,45€ y 0,60€ por registro, es decir, por nombre, apellidos, email, como mínimo. Súmale 0,7€ por cada criterio de segmentación que puedas ofrecer (edad, ciudad, idioma, IP, etc.). Si consigues sacarle provecho cada mes, multiplica el valor por 12 y luego, como en el caso de la facturación por publicidad, multiplica el resultado por 3 años (la teoría es que el comprador, sin hacer nada, debería poder sacarle el mismo rendimiento que tú, los próximos 3 años).
Remember that the Data Protection Act prohibits you from selling data from your users, so this is the value if signing over the company and the data were valued as assets. You have to monetize with advertising or sponsored messages.
How much does the audience on social networks?
This is easy to calculate because you can know if you approach it from the point of view of how much it costs you to advertise on social networks and get more followers.
Twitter and Facebook, a follower cost about 1 €. So if you have 1,000 followers, your network has a value of 1,000 €. Again, segmentation or a special public can make up this price.
With all this data, you can calculate the value of your website or so.
On the internet you will find a lot of websites that calculate the value of your website. checking that they normally have in Alexa position (and with that know about traffic you have) and on that basis calculate the advertising performance you could get. But they do not take into account other variables we have discussed here ... so I would not trust a lot of these tools.
Make your calculations and see the result.
Although entrepreneurial advice and eBusiness specialist teacher.
- A website is worth what you are willing to sell to you charge for. You have to start thinking: if I pay 1,000 € I sell it? No. If I pay € 10,000 I sell it? Maybe. If I pay 100,000 me sell it? Yes. Well wing, you have a price range. Refines and find the value you give to your website.
- A web worth what someone is willing to pay for it. The willingness to buy from people and businesses is not always rational. So although calculated as we have done in this article value is one, someone may be willing to pay more for it. Or less ... given the case.
The final value of your website which will consider 3 things: the asset value, the value you give it, and the value that gives a prospective buyer. I hope this article has been helpful.
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Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.