How much is my site? - Discover the 5 variables that give value to your website

Surely you've ever wondered what it's worth doing the work you are creating content for your website and struggling to attract traffic and customers.

This article aims to analyze the 5 variables that affect the value of a web, and at the same time, show you tools that can be helpful to quantify these variables.

What variables affect the value of a website?

Variables that affect the value of a site: the domain name, users of your website, market segments to which users belong, your database, your audience on social networks.

How much is a domain name?

A new domain

The market price of a new domain is between 5 € and 15 € a rule. It all depends on the domain extension you use (.com, .es, .cat, etc.). This year we have put on sale a lot of new extensions and each extension manager decides the price of the domain extension.

Search for a domain here the price for that domain with different extensions, if new.

Domains with words of great value

There are numerous markets where you can buy domains containing words of great value. If also the domain and the extension becomes a meaningful sentence, the value is even higher (in English call "domain hacks"). For example: is for sale at Sedo for $ 699.

Some of the major trading markets domains are:

Here you will find a tool that will search "domain hacks" related to what you want: Domain Hack

A domain with history

Typically your site already has a history, if your reputation is good, this is also payable.

To see the history of the domain, you can access:

To know the reputation of a domain, look at: Majestic SEO

A domain with history and good reputation is worth at least 1,000 euros.

The value of your domain depend on the years you have and the Trustflow and Citationflow assign you

How users a website worth?

Visits to a website can make them profitable advertising and affiliate programs. To find the value of the advertising potential of your website calculates the following:

1) Number of visits. For example 100,000 visits per month.

2) Page views per user. For example 4 pages per visit (see your Google Analytics).

3) Monthly Pageviews. Current will tell you the your Google Analytics, but if what you want is to make a prediction, then multiplied visits you think you have, the pages visited per user.

With Adsense you can win 20 € per 100,000 page views (nothing fancy ... but that's how things)

With affiliate programs you'll find the Zanox (, with 100,000 visits you can check about 750 € (calculated with conversion rate of 3%, 4 page views per user, and collection of 1 € per contact achieved).

So more or less, with a page of 25,000 users, generating 100,000 page views per month, you can check 770 €, per year this will be 9,240 €. The value of this type of website as this variable is calculated by multiplying 3 its annual turnover, so the page value would be: 27,720 €

The market segment they belong

If your users belong to a market segment that is appreciated by advertisers. For example, women aged 25 to 45 years interested in cosmetics. Then the price can increase dramatically advertising may reach 20 € per 1000 page views.

How much is a database?

Los datos de contacto de un grupo de usuarios se pagan entre 0,45€ y 0,60€ por registro, es decir, por nombre, apellidos, email, como mínimo. Súmale 0,7€ por cada criterio de segmentación que puedas ofrecer (edad, ciudad, idioma, IP, etc.). Si consigues sacarle provecho cada mes, multiplica el valor por 12 y luego, como en el caso de la facturación por publicidad, multiplica el resultado por 3 años (la teoría es que el comprador, sin hacer nada, debería poder sacarle el mismo rendimiento que tú, los próximos 3 años).

Remember that the Data Protection Act prohibits you from selling data from your users, so this is the value if signing over the company and the data were valued as assets. You have to monetize with advertising or sponsored messages.

How much does the audience on social networks?

This is easy to calculate because you can know if you approach it from the point of view of how much it costs you to advertise on social networks and get more followers.

Twitter and Facebook, a follower cost about 1 €. So if you have 1,000 followers, your network has a value of 1,000 €. Again, segmentation or a special public can make up this price.

With all this data, you can calculate the value of your website or so.

On the internet you will find a lot of websites that calculate the value of your website. checking that they normally have in Alexa position (and with that know about traffic you have) and on that basis calculate the advertising performance you could get. But they do not take into account other variables we have discussed here ... so I would not trust a lot of these tools.

Make your calculations and see the result.

Although entrepreneurial advice and eBusiness specialist teacher.

  1. A website is worth what you are willing to sell to you charge for. You have to start thinking: if I pay 1,000 € I sell it? No. If I pay € 10,000 I sell it? Maybe. If I pay 100,000 me sell it? Yes. Well wing, you have a price range. Refines and find the value you give to your website.
  2. A web worth what someone is willing to pay for it. The willingness to buy from people and businesses is not always rational. So although calculated as we have done in this article value is one, someone may be willing to pay more for it. Or less ... given the case.

The final value of your website which will consider 3 things: the asset value, the value you give it, and the value that gives a prospective buyer. I hope this article has been helpful.

We're going talking


How to Make a Benchmark

Yesterday I had the pleasure of teaching the first session of the new edition of Digital Marketing Course for Cultural Industries organized by the SDE (Servei and Business Development, the Catalan Institute of Cultural Industries).

This course consists of two parts, one aimed at discovering how it should be the website of a company dedicated to some kind of cultural industry and the other more properly dedicated to Digital Marketing part. At the beginning of this second part we saw 2 of the main techniques to attract visitors (SEO and the tools of Web 2.0). The other techniques will be discussed during today's class.

In my class yesterday one of the points we saw was the Benchmarking and explained to the students that can not be Marketing regardless of the market and therefore it is essential that we know what our position on the companies with which we compete or regarding companies similar to ours.

How to make a benchmark?

This requires defining the variables we want to analyze, to know what our position is based on these variables, see what the position of the competition, then, is ideal capture it all in a positioning map.

The variables that I propose in my classes are as follows:

Benchmark technical level:Ficha de competencia/benckmark

  • How many pages indexed in Google have a website? (: (Without quotation marks and domain name who wish to analyze) in Google this information looking for " site" is obtained).
  • What PageRank has a website? (Obtained from the Google toolbar, any SEO plugin or from an online tool).
  • How many pages are linking to the page you analyze? (I recommend obtaining these data from which offers).
  • What position does that website ranking in

Marketing Benchmark level:

  • What is the target audience for that enterprise and which segments attacks through its online communication?
  • What is your value proposition?
  • What Digital Marketing actions have detected that performs this company? (This can see watching who linkea to page [online news, blogs, directories ...] and looking for his name on Google [see social networking profiles, quotes, articles, etc.]).
  • What features we would highlight their website.

With this a good record for each of our competitors and also for our own company is obtained. And these data will help us know where we want to be, where we want to go and how we will do it.

The positioning map that I use is a graph showing bubble techniques 3 variables: the PageRank (the radius of the bubble), the position in the Alexa ranking (egComo hacer un benchmarkand abscissa) and the size of the page (vertical axis).

The attached image is of one of these maps, the other image corresponds to a record of competence (in this case corresponds to a theater).

Yesterday I promised the students would write this post and would hang up Excel I had created from the websites of some of the companies attending the class, so that you have sample and was not needed to start it from scratch (the graph it is complicated to make, the axis scales are logarithmic, the axes are reversed so that the best position appears on the top right, and definitely not a chart by selecting data from a table is displayed by pressing a button ... of Hence recommend students to use mine as a basis for their work).

Anyway ... here goes the Excel worksheet for creating the graphic benchmarking.
Excel Chart "How to Make a Benchmark"For you to base.

(If you do not see the graphic good or bubbles are not 3D is because you are using an older version of Excel. Although I have saved the file in .xls format so that everyone can open, you are actually created using the .xlsx )

I hope you find it useful and now already know cow do a good benchmark.

If you attended the event and want the full-slide of the entire course of Digital Marketing for Cultural Industries, recalls that shortly the SDE will send an email with a link to their servers from which you can download.

A hug.

How to discover your market segments

Following the class hypersegmentation / Microsegmentation in the subject of SEM Master in the UPF seekers I'm giving this week, I have seen that in many cases it is not evident discover who are the market segments of a company (whether it's your own as if it is for someone who has hired you as a specialist in Marketing). So here are some tips on how to discover who are the market segments of a company:

1. Analyze and segment existing customers.

It is always best to start analyzing what the company is doing right now, so except when we analyze a business start-up, the first thing we should do is create a list with current customers and go looking for demographic and behavioral patterns.

My advice is that you create an Excel spreadsheet and include in it the following fields: business name, business sector to which it belongs, services or products that you hired ever, why you think you hire the services, income generated your company during the past year. If possible, also indicates the number of employees you have and where it is located geographically, as well as any other information that you think may be relevant.

While this Excel spreadsheet analyzing discover patterns that allow us to group customers based on behavior and according to certain attributes.

With this information have discovered the market segments currently working with our company, and probably already discover some micro segments, but the interesting thing is to discover new micro-segments to attack from now, let's see how.

2. Analyze competition.

Another good way to find out who can be your market segments is analyzing the communication of your competition and their website.

Si la página web está bien hecha, estará orientada a cliente y no a producto y podrás ver a qué grupos de clientes se dirigen y cuál es su propuesta de valor para cada grupo. Por desgracia, la mayor parte de páginas web están orientadas a producto y no es fácil ver a quién dirigen la información.

If brochures communication have been made by someone marketing specialist it will also be easier to give you clues as to which market segments are addressed ... but again, sometimes companies conduct communication activities Marketing without marketing specialists , so that the resulting product is useless level of segmentation and value propositions for the market.

Analyze competition will also help us differentiate ourselves from it (if we carry out a differentiation strategy, obviously).

3. Investigate patterns of behavior.

Using certain tools can know which websites people visit entering our website (through google AnalyticsFor example) and what websites people visit entering the competition website (through or through Google Trends para Websites, for example). With this information we can discover sites that compete with our company and types of customer that will help us better target.

Once the segmentation and discovered the potential niche market, you have to decide which of them we will attack (certainly be just some ... but if we follow a strategy of "long tail"We should try to reach the largest possible number of small segments).

Having decided this, we can begin advertising campaigns we have in mind, segmentándolas well, and we can prepare our website orientating market segments and not product, and preparing for both landing pages for SEO and SEM.

I hope this information has been helpful and that from now on make it easier to discover market segments and can make your digital marketing actions considering microsegmentation.

A hug.

Getting information on the profiles of visitors of a website

Things are changing on the internet and luckily, every time we learn more about the web pages you visit people and what behaviors and which profiles have the people who visit.

If we had so far few sites that actually offered information on visiting a website either, these last few months things are changing and we have really useful tools in estimating traffic on a website and when knowing the characteristics of people who visit this website.

Consider some of these new services:

The new Alexa: A principios de abril Alexa cambió su interface y pasó a proporcionar muchos más datos sobre las páginas que aparecen en su índice. Ahora por ejemplo, podemos saber hacia qué páginas navega la gente que sale de un site, o bien qué páginas traen tráfico a una página web. También por qué palabras se posiciona una página y las páginas que contienen links a ese site. Pero lo más interesante, aunque no lo ofrece para todas las páginas es información sobre las vistas (edad, sexo, nivel formativo, lugar desde el que se conectan, etc.) Toda esta información la obtiene del registro que la gente rellena al descargarse la barra de Alexa. Aquí podemos ver, por ejemplo, el perfil demográfico de las visitas de Softonic:

Quantcast: La información que provee Quantcast es parecida a la de Alexa pero más completa, por ejemplo, podemos obtener información sobre la raza de las visitas, si hay niños que visitan el portal, el nivel de ingresos de las visitas, etc… Quantcast funciona sobre todo para Estados Unidos. Para ofrecer datos fiables Quantcast invita a los sites a que instalen un pequeño código en sus páginas que a su vez instala una cookie en los usuarios y que permite realizar el seguimiento de su navegación en los sites que Quantcast tiene asociados y una estimación para los que no tiene asociados. Esta es la ficha para Softonic en Quantcast (Softonic no es un site asociado, pero aún así la información es realmente interesante):

Compete: This is a really interesting service. It works much like Alexa and also uses a bar to collect data from users' browsing a website, but also use American ISP logs to know which people visit and how. And other data services using American ISP, the data provided are unrealistic for Spanish sites, yet, here we can see the tab Softonic:

Google Ad PlannerThis is a new Google service that serves agencies can plan campaigns on sites associated with Google, but also provides information on sites that are not. The information is not as detailed as in previous cases, but at least provides information that until now could not access. All plans can be made for different countries and Spain is one of them.

The four services are interesting both when performing a benchmark positioning of a site (especially if the site is international), as well as when planning an advertising campaign taking into account the demographic characteristics of the target audience of the campaign.

Google Trends, now also for websites

Google has just introduced the new version of Google Trends that lets know the trends search web pages.

As in the previous version Google Trends, Google allows to know the percentage of searches, the provenance of its users and the language of their browsers. Also lets you compare up to 5 different searches. But this time, not content with presenting data about search words, but attempts to whether these words refer to the domain name of a website, the information you show us as a result, also refers to possible traffic from Google, to this website.
Let us have no illusions, they are not data such as Alexa or those of Nielsen Netratings. Only reflect search trends, hence if for example we seek to compare in Google Trends, Google traffic vs Yahoo vs MSN, we take a fiasco, since only obtain data about what people look ... and who seeks google on google? ... so we can not extrapolate this information for purposes that might be of some use. In addition, Google has indicated that it will not give data about searches of some of its businesses (did not say which).
Still, the information provided to us is interesting for certain marketing activities, for example, when knowing the profiles of people doing certain searches.
For example, we can perform a comparative search for the main sites of social networks:, and, and analyze your search by country, which will give us indications about which networks are most popular in each country, and therefore will allow us to better plan our actions in these web pages.

Where does Google data?

As it indicated by Google in its information document about

combines data from their searches, with Google Analytics, adds some data collected from surveys of Internet users and includes information market research (or at least, so says Google). All these data are integrated into Google Trends using an algorithm known only to Google and not use personal information that permits identification of users on which data have been obtained.
According to Google, updates data every 30 days.

Google Trends

Not all web pages appear in Google Trends

As in the old version, only search data traffic that have offered, so do not worry if it does not appear in Google Trends. Google has not informed at what number of searches or what figures must reach to be visible on Google Trends.

Undoubtedly it is interesting to play with this version of Google Trends. A priori, will be useful, but as I mentioned at the beginning of this article, you must be careful when analyzing the results.

Discover the 3 reasons why Microsoft enters the market of ads search engine

Microsoft announced last week that it had developed its own set of text ads on search results MSN Search. According to Microsoft this system is much better than its rivals Google and Yahoo as it will serve ads based on gender, age and location of the user.

There are three clear reasons why Microsoft is conducting this movement:

  1. For Microsoft, Google is becoming a real threat. Thanks to the revenue that Google is getting its adwords, they are funding many initiatives in the field of programming with free software and applications that have little to do with Windows and compete directly with Microsoft products, such as Gmail vs. Hotmail.
  2. It is obvious that the market for text ads included in search results is a great source of income. Google is a living example, has announced a net profit of 342.8 million dollars during the second quarter 2005.
  3. In a way, for some years, MSN has been forced to share revenue with YahooOne of its main competitors. Until now, the ads MSN offers on its website are offered by Overture, a company that since March 2003 belongs to Yahoo, so Yahoo gets a commission for each sale of MSN.

According to Microsoft the service they offer will be much more attractive than Google and Yahoo for advertisers because it will provide segmentation by gender, age, location, user, time display ads and other parameters that Microsoft knows about its users.

Microsoft has been latecomers to the world of search engines, but it looks like it is doing completely, but step by step and not risking.


El primer movimiento fue en verano 2003 momento en que lanzó su recién programada araña MSN Bot a escanear toda la red, cuando en sus portales aún utilizaba el buscador Inktomi (propiedad de Yahoo desde ese mismo año y por el que Yahoo pagó 235 millones de dólares). Durante 2003 Yahoo ingresó gracias a MSN 5,3 millones de dólares por el uso de su buscador.

A mediados del 2004 Microsoft lanzó la versión beta de su propio motor de búsqueda y a finales del 2004 dejó de utilizar definitivamente Inktomi, para pasar a ofrecer sus propios resultados de búsqueda. Desde entonces lucha por posicionarse entre los mejores portales de búsqueda. Aunque el mejor activo de MSN Search no es su algoritmo de ordenación de resultados (como lo es en el caso de Google) sino el hecho de que muchos de los usuarios de Windows no saben cómo cambiar la página de inicio de sus navegadores de Internet, ni tampoco cómo cambiar el motor de búsqueda que el MS Explorer lleva instalado por defecto. Así que no es de extrañar que MSN sea la web número dos del mundo en tráfico (la uno es Yahoo, la dos MSN y la tres Google).

After getting your own search engine, the next logical step is to exploit Microsoft itself the economic potential offered by search engines and that Microsoft has failed to see until Google and Yahoo have been presented every year positive economic results.

It seems that the first sites of Microsoft in testing this new ad system will MSN MSN Singapore and France. Then, it will spread to other countries.

We will be watching when this occurs, to perform segmentation and analysis of acceptance and subsequent expansion of the MSN network of advertisers.


Alexa Ranks ( )
World Ranking Web by number of visits and page views.

8 key factors to overcome your opponent in Google

No one can claim to know the algorithm used by Google to sort search results, but it is relatively easy to investigate what factors are involved in it and to what extent affect the algorithm. In addition, the network will find much literature on the subject and you'll be extending knowledge if the topic you are passionate about.

This article presents 8 key factors that will help you know why other sites are above yours, and how you can overcome them.

1. Decide what words are going to concentrate your efforts

You can not fight for many words at a time, so concentrate your efforts in about 10 words or phrases that you think can be searched in Google for your target audience.

Begins the analysis that will lead to success making a list of the top 5 websites listed in the top results when looking for those 10 words.

Browse through the 5 pages that will appear. Make special attention to discover what words are targeting them.

2. Find out where are located the words for which you want to fight

Look carefully at where they are placing keywords.

Google gives more importance to words that are located in certain parts of a web page. The most important part is the URL (the address of your website), the following is the tag <title>, the following are the headers <h1>, <h2> and <h3>, then come the words that are links to other pages, and the importance is diminishing, although it is always higher than the plain text, if the words are bold, italicized, is part of a <alt> (alternative text on images), etc ...

3. Find out what keywords density have

Keep in mind a few things:

Google (y el resto de buscadores) funcionan por densidad, no por valores absolutos. Así que si en tu URL o en tu título tienes 50 caracteres y 9 coinciden con los que el usuario busca, el valor de tu URL o de tu título es de 9/50. Así que procura no poner textos superfluos o urls con tropecientos números que corresponden a una sesión de usuario o a algo parecido.

Also consider that from March 2004 Google works by characters, not words. Hence in the preceding paragraph has written "characters" rather than words. Until March 2004 if your title was "wooden tables Office" and the user was looking "wooden tables", the value of your degree was 3/5 (in Castilian not seeped prepositions and considered words). Now is not the case. Now going by letters. Thus, if someone searches a derivative of a word or a plural, or conjugated verb, the page containing something similar is also included in search results.

Cuando descubras dónde tienen situadas las palabras, mira con qué densidad aparecen. En tu página web, haz que tengan mayor densidad que en las suyas. Lo puedes hacer incluyendo la palabra más veces o incluyendo menos palabras que no tengan que ver con esa búsqueda. La cuestión es elevar la densidad y superar la suya en cada una de las partes donde aparezca la palabra.

Eye do not go overboard ... Google penalizes pages with suspiciously high densities. You can get a 100% density in the title and URL, without anything happening. But a page where you put a word repeated 100 times, everywhere, bold and links, and do not include any other text, you can be assured that it will be expelled from Google. So moderation.

Also, think that your website has to be read by your users / customers ... it is essential that the text is aimed at them, not search engine effectiveness.

4. Find out how many pages have their web pages

The more pages you have indexed in Google, the more likely they are to participate in the struggle for certain words. There are also indications that Google puts in a better position to web containing a large number of pages where the search term is included.

So, on the one hand, it includes the words why you want to position yourself in the maximum possible pages. On the other hand, try your web have about 200 pages or more.

But once again, find out what your competitors do and include it in the table started to do at the beginning of this study.

To find out how many pages are indexed in Google, simply type in the search engine box:


(Eye not include a space between site: and the URL)

To find out how many indexed pages contain a particular word or string of words, simply type in the search engine box:

website: "palabra the phrase"

This will give you the number of pages containing the phrase "word or phrase" on the website

5. Check the number of links pointing to your pages

The PageRank algorithm that forms the (cultural note: PageRank means "Larry Page rank", not "page ranking"), is formed by many other algorithms and is quite complicated to understand. But there are some basic features that can easily be applied to your website.

PageRank influence in all, the number of links pointing to a website, the density of these links on the source page and the PageRank of the source page.

So this number 5 will focus on the first of the factors affecting PageRank: the number of links.

Again, note the number of pages that link to each of the 5 competing websites that are analyzed on your list.

To find the number of links to a page, simply type in the search engine box:

Since March 2004, Google gives less value to the links come from pages with similar IP to yours, so do not need to cheat: Google knows.

We wrote an article about Hilltop algorithm used by Google to calculate and filter the PageRank of the sites, a few months ago: HillTop

6. Analyze what kind of web linking to your competitors.

In all likelihood you can not include in your listing the PageRank of each page that link to those of your competitors, but it is important to see what kind of website they are, what PageRank have, how many other websites link and what words they use for linking to your competitors.

The higher the PageRank of a page that links to you, the greater the number of points you get for this link. So look for pages with high PR and link you get.

To conclude this point, do not forget that Google and other search engines, everything works by density, so if a web out 100 links to other websites, the value of a bond to come to you is 1/100 . So forget about link farms. Get links to your web pages with few links and a high PageRank.

7. Find out what words your competitors use the links to go to their websites

If the search word is part of a third party link to your website, you have a bonus in points (to put it in some way). So if you dedicate yourself to making wooden tables Office, ensures that the pages that link to yours using the phrase "wooden tables" to link you, instead of

Obviously, you can not always control what words to use third-party websites to link to yours ... but when you can do it, remember this clause 7: Remember the bonus to take you if you get !!

8. Write down what pages have PageRank your competitors

Do not forget to include a column in your study indicating which have PageRank websites of your competitors. This will help you understand why they are in the top positions.

Remember to increase your PageRank must, above all, increase the number of pages that link to yours. So if you have a PageRank of less than 4, put to work to get links. If you have more than 4, it is quite difficult if you do not perform any upload, well designed and with a good strategy specific campaign for this purpose.

Articles written as a collaboration in the magazine "Mercados del Vino"

Hasta aquí, hemos descrito los 8 factores clave que te llevarán a ganar posiciones en Google. Pero cuando realizo este tipo de benchmark, suelo incluir tres columnas más en el listado. Se trata de la posición de nuestros competidores en el ranking de Alexa. No es que Alexa influya en Google, pero es bueno saber dónde están situados a nivel de visitas únicas, de páginas vistas por usuario y de ranking en general. Estos tres datos los encontrarás buscando a tus competidores en

8 factors hope you have been helpful. This article is aimed to provide guidance to people who wish to know the exact position of your web pages, compared to those of its competitors. It is not intended to be manual in depth about how Google works.

To view the presentation we use when we do lectures about how search engines work, you can download it here: Diapostivas stitches

For more information about search engine: Free Search Engine Optimization Course

By the way, if you have questions or want to expand more specifically some point, we will be happy to assist you.