Posts

Presentation of the Specialization Course in Digital Marketing

Friday 22 January will present the 6th edition of Specialization Course in Digital Marketing organized by the Chamber of Commerce of Sabadell and have the pleasure of coordinating academically.

The course starts on February 25 and lasts for 80 hours (16 sessions of 5 hours) which is mainly taught on Thursday morning.

This year, the course consists of 7 major areas:

  1. Benchmarking: How to know your position before your competitors online.
  2. How to attract visitors to a website: SEO, SEM, emailmarketing, Videomarketing, Mobilemarketing.
  3. How to convert visitors into customers: Usability, web analytics, etc.
  4. e-commerce: How to create it, what tools to use, legislation, logistics, etc.
  5. Customer loyalty through Social Networks: Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.
  6. The website: Create a corporate website using WordPress, in 4 sessions.
  7. The creation of an action plan: Class create the action plan of each company.

The modules can be purchased separately, so if you are interested in one in particular, there is no problem that only attend one ... although the novelty this year is that the title of Specialist in Digital Marketing is double and offers House and validates the University of Vic. If you do not perform any of the modules, you lose the ability to obtain the title.

For more information about the course, please download the PDF with the promotional brochure and attends the presentation next Friday 22: PDF Specialization Course in Digital Marketing

After the presentation will offer a free session on "Using enterprise-level Whatsapp". In this session you will learn the 4 ways to use this tool (service customer groups, distribution lists and events), the features you need to know to manage enterprise-wide, and 12 etiquette tips in communication messages. Are you going to miss it?

Here I leave a video with comments from students who have completed the course in other editions.

See you!

full course of Digital Marketing in Sabadell

The next February 20 will begin the full course of Digital Marketing to be held in the Chamber of Commerce of Sabadell for the past 5 years. This course is the equivalent of a university Graduate and is provided with the same profundad and rigor.

The Digital Marketing course is taught in sessions of 5 hours once a week. And it has a total duration of Students come to class once a week and in total there are 81 hours. Ends on June 19. During the course of the 22 basic techniques of Digital Marketing they will work and a website using WordPress as a tool for content management and web publishing will be created.

If you want to see the entire agenda, you will find in this PDF: Digital Marketing Course in Sabadell

Insert the video below shows the views of 3 students last year.

We will make a presentation session course on Friday 16 January in CAmara Commerce Sabadell. So if you have questions or you want to ask any question, we will be at your disposal live in that moment and by mail, whenever you need it :-)

Here you will find more information about the presentation session of the course: Session Presentation Digital Marketing Course starts at 9h30 'on 16 January.

See you.

A hug

Course on Electronic Commerce and Digital Marketing in the Barcelona Chamber of Commerce

Due to the high demand for this course (the course Course on Electronic Commerce and Digital Marketing which began on May 26 is now complete and no waiting list), has scheduled a new edition which will begin on June 13.

These courses are 15 hours (from 9:00 to 14:00 three days). This new course we have scheduled will be held at the headquarters of the Chamber of Commerce of Barcelona (Avda. Diagonal, 452 Barcelona) the June 13, June 20 and June 27. ATTENTION NEW DATE: 20 June 27 June to 4 July.

The agenda of the sessions is distributed as follows:

The first one is dedicated to Electronic Commerce:

  • Electronic commerceWhat it is, what it does, what tools we can use to create an e-commerce (the open source out there on the market, proprietary code), what characteristics must take into account the legal level, logistics, etc. This session will also learn how to perform a competitive analysis and how to determine what our Digital Marketing strategy to attack new markets and increase our customer base.

The second and third sessions are devoted to Digital Marketing:

  • Techniques to attract visitors: SEO, SEM, the publicitad of third party sites explained, the Videomarketing, eMail Marketing, Public Relations Online and all the tools of Web 2.0 (and social networks).
  • Techniques to convert visitors into customers and customer loyalty: Usability, Persuasion, transmission of trust, creating communities, the various techniques of loyalty and Web Analytics (essential for the control of all treated during the course techniques) explained.

Classes are held in the computer rooms of the headquarters of the camera, so every student has a computer to perform the exercises and to go to practice all that is being presented in class, hence the maximum number of participants in each course is 15 people.

If you are interested in attending this year's course, please contact the training department of the Chamber of Commerce of Barcelona, ​​you will find your data and more information about the issue that begins next week here: Course on Electronic Commerce and Digital Marketing (The PDF of the new session has not yet been created, this is the one which is already full, but go ... the data are the same, only change the dates).

We talk to each other.

A hug.

2 courses of Electronic Commerce in the Chamber of Commerce of Barcelona

In late March the new courses start Digital Marketing and E-Commerce organized by the Chamber of Commerce of Barcelona.

This year we have planned 2 courses in 2 different locations: the headquarters of the camera Barcelona (Diagonal, 452 Barcelona) and one in the seat in said chamber Sant Feliu de Llobregat (Laureà Miró, 350 Sant Feliu de Llobregat).

Both courses are the same: consist of 3 sessions of 5 hours. The first one dedicated to Electronic commerce (What it is, what it does, what tools we can use to create an electronic commerce, which must take into account special legal level, logistics, etc.).

The second and third sessions are devoted to Digital Marketing:

  • Techniques to attract visitors: SEO, SEM, eMail Marketing, Online PR i all the tools of Web 2.0 and social networks explained)
  • Techniques to convert visitors into customers and customer loyalty: Usability, Persuasion, transmission of trust, creating communities, the various techniques of loyalty and Web Analytics (essential for the control of all treated during the course techniques) explained.

All are made in the computer rooms of the headquarters of the camera, so every student has a computer to perform the exercises and to go to practice all that is being presented in class, hence the maximum number of participants in each course is 15 people.

Sant Feliu the course starts on March 29 and ends on April 11th (3 sessions of 5 hours)

The course starts in Barcelona on May 26 and ends June 9 (also, 3 sessions of 5 hours)

Here you will find the documents in which the content of the courses explained in depth as well as contact details of the Training Department of the Chamber of Commerce of Barcelona:

See you there.

A hug

Specialization Course in Digital Marketing for SMEs

Just opened registration for the Specialization Course in Digital Marketing for SMEs It imparted from March 2 at the Chamber of Commerce of Sabadell.

The course consists of classroom and 80 hours on Fridays are held in the morning. The sessions are 5 hours a day.

El programa está muy bien trabajado (en algo tenía que notarse que haya participado en la elaboración del mismo ;-) ). Bromas aparte, el programa está especialmente pensado para que sea práctico y provechoso tanto para el alumno que lo recibe, como para la empresa que lo envía.

Incluye sesiones teóricas sobre las diferentes técnicas para atraer visitas a un sitio web, sobre las técnicas para convertir las visitas en clientes y sobre las técnicas para fidelizarlos. Se hace especial hincapié en el uso de las herramientas de la Web 2.0, pero no descuida el SEO, el SEM, el eMail Marketing e incluye un apartado de videomarketing. También incluye sesiones específicas de comercio electrónico en las que analizarán las plataformas que nos ofrece el mercado y los factores clave de éxito del comercio electrónico.

New in these courses, two practical sessions in which a corporate website will be built from the content manager WordPress are included. benchmarking practice session in which he will explain how to analyze a company's online competition and will work on the Action Plan online also included each of the companies.

The ultimate goal is that students know in depth all the possibilities that the Internet gives your business and if you wish, finish the course with a fully functional website, an analysis of the competition well done and a concrete plan of action for company.

For more information about the course, please click here: Specialization Course in Digital Marketing for SMEs, Or contact the Chamber of Commerce of Sabadell (tel. 93 745 12 55).

See you there.

New courses on Electronic Commerce and Digital Marketing

Empieza de nuevo el año académico y con él nuevos cursos y nuevas sesiones de formación. Entre estas sesiones se encuentran los cursos Comercio Electrónico y Marketing Digital que imparto en las diferentes sedes de Cámara de Comercio de Barcelona.

Para este próximo trimestre tenemos programados 4 cursos de 15 horas:

CursoPlaceHorasFechasSchedule
Curso de Comercio Electrónico y Marketing DigitalOsona154, 6 y 8 de octubre de 20109 a 14
Curso de Comercio Electrónico y Marketing DigitalGarraf1525, 27 y 29 de octubre 20109 a 14
Curso de Comercio Electrónico y Marketing DigitalMollet153, 5 y 8 de noviembre 20109 a 14
Curso de Comercio Electrónico y Marketing DigitalAnoia1523, 25 y 29 de noviembre de 20109 a 14

These courses are specially designed for companies wishing to enter the world of e-commerce or who wish to deepen techniques to attract visitors to your web pages and then convert them into customers.

Se hace especial hicapié en cómo debe ser una página que desea vender productos, en los factores clave de éxito tanto a nivel técnico como a nivel de Marketing. En cómo atraer tráfico cualificado (y se explica bien el SEO y el SEM, entre otras técnicas) y cómo gestionar los perfiles 2.0 para este tipo de empresas. También en cómo convertir este tráfico en clientes contables y por lo tanto, se trabaja a fondo tanto la Usabilidad como la Analítica Web.

During the course, students have a computer and internet connection. Both benchmarking exercises like the rest of exercises and examples explained in class, they can be made directly on the website of the company the student. Thus, besides learning, the student makes an effective job for your company.

Si te interesa asistir a alguno de estos cursos, por favor, contacta con el departamento de formación de la Barcelona's Chamber of Commerce.

Education, trade and tourism
Chamber of Commerce
Avda. Diagonal 452 – 08006 Barcelona
Tel : (+34) 934 169 477
Fax : (+34) 934 169 366
formacio1@cambrabcn.org
http://www.cambrabcn.org

See you there.
A hug.

Event: Course on Electronic Commerce and Digital Marketing in Granollers

Cámara de Comercio de BarcelonaThe next 27 May, 3 June and 10 June, I have the pleasure of giving a new edition of Course on Electronic Commerce and Digital Marketing offering Barcelona's Chamber of Commerce Granollers companies and demarcation.

The course objective is to provide companies with the necessary training and the necessary tools to enable them to carry out successfully their e-commerce initiatives in the network.

To do this, we have divided the class into 3 sessions of 5 hours each, in which students will have a computer each and which may be practicing everything that is learned in the course.

Also, from the first day, students will be given the skeleton of a Action Plan Digital Marketing to go scoring and specifying in it, all actions are explained in class, but already adapted to your company. Thus, at the end of the course, the participant both in class and their own company, will have a concrete action plan to carry it out immediately.

In the course we will cover the following topics:

  • Introduction to Digital Marketing (online benchmarking and segmentation)
  • Key features of Electronic Commerce.
  • How should an Electronic Commerce (functions, tools to create, etc.)
  • legal aspects of electronic commerce.
  • The basic processes of Digital Marketing and Pyramid conversion.
  • The 21 basic to drive traffic to a website and convert them into customers techniques. These techniques include SEO, SEM, advertising, web 2.0 tools, usability, etc.
  • How to make a good action plan online.

You can read more about this course in this PDF attachment: Course on Electronic Commerce and Digital Marketing

See you there. A hug.

Event: Course on Electronic Commerce and Digital Marketing in the Barcelona Chamber of Commerce

Cámara de Comercio de BarcelonaThe next 13, 20 and 27 April (yes, it's the day of my Holy), I have the pleasure of giving this new edition of Course on Electronic Commerce and Digital Marketing offering Barcelona's Chamber of Commerce companies in their area.

The course objective is to provide companies with the necessary training and the necessary tools to enable them to carry out successfully their e-commerce initiatives in the network.

To do this, we have divided the class into 3 sessions of 5 hours each, in which students will have a computer each and which may be practicing everything that is learned in the course.

Also, from the first day, students will be given the skeleton of a Action Plan Digital Marketing to go scoring and specifying in it, all actions are explained in class, but already adapted to your company. Thus, at the end of the course, the participant both in class and their own company, will have a concrete action plan to carry it out immediately.

In the course we will cover the following topics:

  • Introduction to Digital Marketing (online benchmarking and segmentation)
  • Key features of Electronic Commerce.
  • How should an Electronic Commerce (functions, tools to create, etc.)
  • legal aspects of electronic commerce.
  • Pyramid conversion.
  • The 21 basic to drive traffic to a website and convert them into customers techniques. These techniques include SEO, SEM, advertising, web 2.0 tools, usability, etc.
  • How to make a good action plan online.

You can read more about this course on the website of the Chamber of Commerce of Barcelona: Course on Electronic Commerce and Digital Marketing

See you there. A hug.

Event: Course Search Engine Optimization (SEO) worldwide

On March 24 I have the pleasure of giving in Chamber of Commerce of Huesca It is SEO course oriented positioning international markets.

It is not the first time that impart training in Huesca, but it is in the Chamber of Commerce This beautiful Aragonese town at the foot of the Pyrenees, so it makes me especially excited to begin this relationship that I hope will be long and fruitful.

Training International SEO It will be taught in one morning at 5 class, which will see among others the following topics:

  • How to know what we are interested searchers depending on the country where we want open market.
  • How the major Internet search engines (specifically Google) work.
  • How can we improve our indexing and appear in top positions.
  • How to generate more useful content for international positioning.
  • How to know which words or phrases which are key to our business in the market we want to attack via the Internet.
  • How to create a good link strategy in a country we do not know.
  • How to structure well our website.
  • And of course: specific features that must be taken into account at the level of our website to the desired position in other countries and in other languages.

The course will be taught in their own Chamber of Commerce. For more information this, please contact the Chamber of Huesca: http://www.camarahuesca.com/.

For those who left them a little away Huesca, know that this SEO course It will be included in a slightly less extensive version in Digital Marketing Course International taught in the Fasteners - ACC1Ó from 19 to 28 April in an adapted version to Electronic Commerce in Digital Marketing Course which will be held in Barcelona's Chamber of Commerce 3 sessions from 13 April.

During this week, I'll write a post for each of these courses explaining the contents.

We talk to each other. A hug.

Course on Electronic Commerce in the Chamber of Commerce of Barcelona

Cámara de Comercio de BarcelonaThe next 7, 14 and 21 October I am pleased to impart Electronic Commerce course in the Barcelona's Chamber of Commerce.

The course objective is to get the students know all the theory that affects the creation and promotion of electronic commerce, and is capable of executing the Plan Online Action that will have been created over the three days of class. Thus, in addition to acquiring knowledge on Electronic Commerce, the student will have a plan of action online for your business, if you already have, or a Plan of Action that will guide you when you need to create one .

This course is divided into two types of sessions: a theoretical session of 5 hours and two practice sessions of 5 hours each.

The first session will discuss the characteristics of a good e-commerce, the basic structure of such web pages, different e-commerce platforms that exist in the market, payment systems and different legal aspects to be taken into account when creating an e-commerce. We will also learn how to perform a benchmark of competition and which parameters should look to create it.

In the other two sessions we will see the four basic processes of Digital Marketing and all techniques to carry them out successfully. Among these techniques is the search engine positioning (SEO), search engine advertising (SEM) advertising on third party sites, email marketingEtc ... In total, 21 techniques which will help us to get good results when promoting electronic commerce and customer getting conversions.

To view the full program and eventually register for the course, you can go to the website of the Chamber of Commerce http://www.cambrabcn.org/web/cambra and browse the phonebook (search Oct. 7). (Note: I can not include the direct link because it depends on the user session).

A hug.