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2 courses of Electronic Commerce in the Chamber of Commerce of Barcelona

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In late March the new courses start Digital Marketing and E-Commerce organized by the Chamber of Commerce of Barcelona.

This year we have planned 2 courses in 2 different locations: the headquarters of the camera Barcelona (Diagonal, 452 Barcelona) and one in the seat in said chamber Sant Feliu de Llobregat (Laureà Miró, 350 Sant Feliu de Llobregat).

Both courses are the same: consist of 3 sessions of 5 hours. The first one dedicated to Electronic commerce (What it is, what it does, what tools we can use to create an electronic commerce, which must take into account special legal level, logistics, etc.).

The second and third sessions are devoted to Digital Marketing:

  • Techniques to attract visitors: SEO, SEM, eMail Marketing, Online PR i all the tools of Web 2.0 and social networks explained)
  • Techniques to convert visitors into customers and customer loyalty: Usability, Persuasion, transmission of trust, creating communities, the various techniques of loyalty and Web Analytics (essential for the control of all treated during the course techniques) explained.

All are made in the computer rooms of the headquarters of the camera, so every student has a computer to perform the exercises and to go to practice all that is being presented in class, hence the maximum number of participants in each course is 15 people.

Sant Feliu the course starts on March 29 and ends on April 11th (3 sessions of 5 hours)

The course starts in Barcelona on May 26 and ends June 9 (also, 3 sessions of 5 hours)

Here you will find the documents in which the content of the courses explained in depth as well as contact details of the Training Department of the Chamber of Commerce of Barcelona:

See you there.

A hug

Specialization Course in Digital Marketing for SMEs

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Just opened registration for the Specialization Course in Digital Marketing for SMEs It imparted from March 2 at the Chamber of Commerce of Sabadell.

The course consists of classroom and 80 hours on Fridays are held in the morning. The sessions are 5 hours a day.

El programa está muy bien trabajado (en algo tenía que notarse que haya participado en la elaboración del mismo ;-) ). Bromas aparte, el programa está especialmente pensado para que sea práctico y provechoso tanto para el alumno que lo recibe, como para la empresa que lo envía.

Incluye sesiones teóricas sobre las diferentes técnicas para atraer visitas a un sitio web, sobre las técnicas para convertir las visitas en clientes y sobre las técnicas para fidelizarlos. Se hace especial hincapié en el uso de las herramientas de la Web 2.0, pero no descuida el SEO, el SEM, el eMail Marketing e incluye un apartado de videomarketing. También incluye sesiones específicas de comercio electrónico en las que analizarán las plataformas que nos ofrece el mercado y los factores clave de éxito del comercio electrónico.

New in these courses, two practical sessions in which a corporate website will be built from the content manager WordPress are included. benchmarking practice session in which he will explain how to analyze a company's online competition and will work on the Action Plan online also included each of the companies.

The ultimate goal is that students know in depth all the possibilities that the Internet gives your business and if you wish, finish the course with a fully functional website, an analysis of the competition well done and a concrete plan of action for company.

For more information about the course, please click here: Specialization Course in Digital Marketing for SMEs, Or contact the Chamber of Commerce of Sabadell (tel. 93 745 12 55).

See you there.

Electronic Commerce Course in Igualada

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The next 23, 25 and 29 November Igualada impart the Electronic Commerce course organized by the Chamber of Commerce of Barcelona and throughout the year has been teaching at the offices said chamber has spread throughout the province.

These courses are specially designed for companies wishing to enter the world of e-commerce or who wish to deepen techniques to attract visitors to your web pages and then convert them into customers.

Se hace especial hicapié en cómo debe ser una página que desea vender productos, en los factores clave de éxito tanto a nivel técnico como a nivel de Marketing. En cómo atraer tráfico cualificado (y se explica bien el SEO y el SEM, entre otras técnicas) y cómo gestionar los perfiles 2.0 para este tipo de empresas. También en cómo convertir este tráfico en clientes contables y por lo tanto, se trabaja a fondo tanto la Usabilidad como la Analítica Web.

During the course, students have a computer and internet connection. Both benchmarking exercises like the rest of exercises and examples explained in class, they can be made directly on the website of the company the student. Thus, besides learning, the student makes an effective job for your company.

The course schedule is from 9:00 a.m. to 2:00 p.m. and lasts for 3 days (total of 15 hours spent on Electronic Commerce and Digital Marketing).

If you are interested in attending this course, please contact the training department of Barcelona's Chamber of Commerce.

Education, trade and tourism
Chamber of Commerce
Avda. Diagonal 452 – 08006 Barcelona
Tel : (+34) 934 169 477
Fax : (+34) 934 169 366
formacio1@cambrabcn.org
http://www.cambrabcn.org

Zara Mango vs revolution in e-commerce

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The online set shop Zara has been one of the main news of the útiltimos 30 days and is causing a revolution among companies, who see the big chains are also monopolizing the online market clothes young fashion .

While its main competitors (Mango and Springfield [Cortefiel]) and e-commerce conducted end-user oriented, Zara was still refusing to adopt this model ... everything changed on September 2 when Zara launched its new online store.

During the launch of this new portal, public expectations were big and strong buzz was generated in the network. On the other hand, Zara and invested spared no means strong in promoting your new website. The results were dramatic: from day already doubled the number of visits Mango and still remaining well above. Let's see how they did.

Zara Vs Mango - NetsuusThe image I show along these lines shows from where the traffic came three websites (Zara, Mango and H & M), during the month of September.

This chart was created by Netsuus (A company specializing in competitive intelligence company) and is part of the report they have developed to study the launch of e-commerce Zara. The report is free to download it and just fill in the form found on its website: report Zara

In the attached image and in the same report, we can see the big bet by the PR blogs Zara has made when planning your action plan online, vs its competitors. And, in a more traditional line, the big bet this badge by public reslaciones press. We can also observe a strong presence in social networks. Zara has already managed to pass the 5 million Facebook fans milestone both nationally and globally very few companies have achieved.

Until now, when in class we analyzed the evolution of companies young fashion on the Internet, we saw that Mango was doing a great job of marketing on social media and specifically Facebook in which the company performing exclusive promotions for their fans, and which was also getting increased visits to physical stores ... from now on we will also analyze Zara strategy and techniques used.

Analyzing the image of Netssus, we note that it appears that H & M has become the company Queen 2.0 (videos and social networks) although still without electronic commerce. We will have to analyze well what kind of actions performed (write another article when I have it clear).

Alexa.com Zara vs Mango vs H&MSi utilizamos Alexa para ver cómo les va el tráfico en octubre (la imagen junto a estas líneas), veremos que el mapa ha quedado de la siguiente manera: H&M en cabeza (la marca es mucho más conocida internacionalmente), Zara la sigue (desde el lanzamiento del comercio electrónico) y Mango ocupa la tercera posición. Esta es la imagen que aparece junto a estas líneas. Si deseas ver tu mismo la página y comparar por ejemplo: número de páginas vistas por visita en los 3 portales, ratio de rebote de los 3 portales, y otras muchas comparativas que ofrece Alexa, es mejor que visites la página de Zara en Alexa y utilices la función “comparativa” que aparece bajo el gráfico.

It will be very interesting to see how they evolve strategies Zara, Mango and H & M to better position than their competitors. And it will be interesting to track what actions undertaken at the level of web 2.0, public relations (in press and blogs) and other techniques of Digital Marketing.

New courses on Electronic Commerce and Digital Marketing

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Empieza de nuevo el año académico y con él nuevos cursos y nuevas sesiones de formación. Entre estas sesiones se encuentran los cursos Comercio Electrónico y Marketing Digital que imparto en las diferentes sedes de Cámara de Comercio de Barcelona.

Para este próximo trimestre tenemos programados 4 cursos de 15 horas:

Curso Place Horas Fechas Schedule
Curso de Comercio Electrónico y Marketing Digital Osona 15 4, 6 y 8 de octubre de 2010 9 a 14
Curso de Comercio Electrónico y Marketing Digital Garraf 15 25, 27 y 29 de octubre 2010 9 a 14
Curso de Comercio Electrónico y Marketing Digital Mollet 15 3, 5 y 8 de noviembre 2010 9 a 14
Curso de Comercio Electrónico y Marketing Digital Anoia 15 23, 25 y 29 de noviembre de 2010 9 a 14

These courses are specially designed for companies wishing to enter the world of e-commerce or who wish to deepen techniques to attract visitors to your web pages and then convert them into customers.

Se hace especial hicapié en cómo debe ser una página que desea vender productos, en los factores clave de éxito tanto a nivel técnico como a nivel de Marketing. En cómo atraer tráfico cualificado (y se explica bien el SEO y el SEM, entre otras técnicas) y cómo gestionar los perfiles 2.0 para este tipo de empresas. También en cómo convertir este tráfico en clientes contables y por lo tanto, se trabaja a fondo tanto la Usabilidad como la Analítica Web.

During the course, students have a computer and internet connection. Both benchmarking exercises like the rest of exercises and examples explained in class, they can be made directly on the website of the company the student. Thus, besides learning, the student makes an effective job for your company.

Si te interesa asistir a alguno de estos cursos, por favor, contacta con el departamento de formación de la Barcelona's Chamber of Commerce.

Education, trade and tourism
Chamber of Commerce
Avda. Diagonal 452 – 08006 Barcelona
Tel : (+34) 934 169 477
Fax : (+34) 934 169 366
formacio1@cambrabcn.org
http://www.cambrabcn.org

See you there.
A hug.

Event: Course on Electronic Commerce and Digital Marketing in Granollers

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Cámara de Comercio de BarcelonaThe next 27 May, 3 June and 10 June, I have the pleasure of giving a new edition of Course on Electronic Commerce and Digital Marketing offering Barcelona's Chamber of Commerce Granollers companies and demarcation.

The course objective is to provide companies with the necessary training and the necessary tools to enable them to carry out successfully their e-commerce initiatives in the network.

To do this, we have divided the class into 3 sessions of 5 hours each, in which students will have a computer each and which may be practicing everything that is learned in the course.

Also, from the first day, students will be given the skeleton of a Action Plan Digital Marketing to go scoring and specifying in it, all actions are explained in class, but already adapted to your company. Thus, at the end of the course, the participant both in class and their own company, will have a concrete action plan to carry it out immediately.

In the course we will cover the following topics:

  • Introduction to Digital Marketing (online benchmarking and segmentation)
  • Key features of Electronic Commerce.
  • How should an Electronic Commerce (functions, tools to create, etc.)
  • legal aspects of electronic commerce.
  • The basic processes of Digital Marketing and Pyramid conversion.
  • The 21 basic to drive traffic to a website and convert them into customers techniques. These techniques include SEO, SEM, advertising, web 2.0 tools, usability, etc.
  • How to make a good action plan online.

You can read more about this course in this PDF attachment: Course on Electronic Commerce and Digital Marketing

See you there. A hug.

Research and managers of references 2.0

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One of my short-term goals (meaning "short" as 3 years time, approx.) Is to conduct an Internet-related doctorate. To do this, just in teaching at the UAB, give lectures, run a business and be a mother of 3 children, were not enough, now I'm studying a Masters in Information Society and have chosen the branch of the master engaged in research to Ph.D. start next year.

A raíz de los trabajos que tengo que realizar para el máster, me he visto obligada a utilizar un gestor de referencias bibliográficas. Para quien no sepa qué es esto, un gestor de referencias es un programa que de forma automática almacena la información que hace referencia a artículos, libros, posts, etc. y facilita su posterior inserción en citas cuando estamos escribiendo un texto. También crea de forma automática la bibliografía y estandariza su formato.

There are many types of bibliographic managers, both free and paid software, desktop or online, and a large part of them can be integrated into Word and Internet browser you use. (You'll find more info on these programs in this post Abysnet)

After trying some of them, I opted for Zotero (www.zotero.org).

This program is online, integrates with Firefox to automatically record the references we obtained online (not integrated into Explorer), and integrated into Word, go quoting, automatically all the references we have introduced in our base data, and to create the literature referenced document we work.

Zotero also has a social network based on sharing literature related to specific topics.

As for now I will focus on investigating the advantages of online incorporation of traditional trade, as well as the key success factors of these businesses when they decide to have a presence on the webI created a group dedicated to sharing literature refers to this field of research.

The group is open and anyone can join him. For now I'm alone (I believe yesterday), but if you want to research this subject, you can join my group by clicking here (eCommerce & Digital Marketing) And help create a good bibliographic database.

On the other hand, if someone else is using Zotero and want to share tips, tricks, etc. I'll be happy to do so. Right now, for example, I'm trying to figure out how I have to write articles of a post of a blog to automatically Zotero to recognize them and with one click you can incorporate into your database (...'ll look plugins for WordPress to see if I find anyone to serve me. Any help in this regard will be highly appreciated).

later note: I have found a WordPress plugin that converts into easily interpretable data post for Zotero reference type managers. It can be downloaded here: Plugin para WordPress

We talk to each other.

Event: Course on Electronic Commerce and Digital Marketing in the Barcelona Chamber of Commerce

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Cámara de Comercio de BarcelonaThe next 13, 20 and 27 April (yes, it's the day of my Holy), I have the pleasure of giving this new edition of Course on Electronic Commerce and Digital Marketing offering Barcelona's Chamber of Commerce companies in their area.

The course objective is to provide companies with the necessary training and the necessary tools to enable them to carry out successfully their e-commerce initiatives in the network.

To do this, we have divided the class into 3 sessions of 5 hours each, in which students will have a computer each and which may be practicing everything that is learned in the course.

Also, from the first day, students will be given the skeleton of a Action Plan Digital Marketing to go scoring and specifying in it, all actions are explained in class, but already adapted to your company. Thus, at the end of the course, the participant both in class and their own company, will have a concrete action plan to carry it out immediately.

In the course we will cover the following topics:

  • Introduction to Digital Marketing (online benchmarking and segmentation)
  • Key features of Electronic Commerce.
  • How should an Electronic Commerce (functions, tools to create, etc.)
  • legal aspects of electronic commerce.
  • Pyramid conversion.
  • The 21 basic to drive traffic to a website and convert them into customers techniques. These techniques include SEO, SEM, advertising, web 2.0 tools, usability, etc.
  • How to make a good action plan online.

You can read more about this course on the website of the Chamber of Commerce of Barcelona: Course on Electronic Commerce and Digital Marketing

See you there. A hug.

Evento: 28 de enero, Barcamp – eCommerce. Jornada sobre Comercio Electrónico

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El próximo 28 de enero tengo el placer de participar en la Jornada dedicada al Electronic commerce que organiza Barcelona Activa.

Estas jornadas llevan por título BarCamp – eCommerce y siguen el formato de taller temático.

El objetivo de sus organizadores es que estas jornadas proporcionen las herramientas necesarias para conocer el funcionamiento y desarrollo del comercio electrónico. Para ello se comentarán las problemáticas de los campos típicos del e-commerce como Tecnología, Logística, Marketing Online, posicionamiento en buscadores, atención al cliente, optimización comercial para tiendas online, E-Commerce Internacional, servicios añadidos, problemáticas legales y jurídicas y métodos de pago.

En particular se ha previsto tratar las temáticas siguientes :

  • Qué tecnología para qué tiendas?
  • SEO para tiendas online
  • Importancia del analytics y control del ROI
  • Los mejores canales para conseguir clientes
  • La legislación de la venta online
  • Estado y evolución del e-commerce en España
  • Best practice en Logística de las tiendas online
  • Eshop web 2.0: comunicar, crear comunidad, animar y… vender
  • Pago en línea: problemáticas y nuevas soluciones

Mi participación será en el taller sobre de los mejores canales para conseguir clientes para un comercio electrónico.

La asistencia a este evento es gratuita, pero el aforo es limitado, asi que si te interesa, por favor, contacta con los organizadores a través de su página web: Barcamp

See you there.

Course on Electronic Commerce in the Chamber of Commerce of Barcelona

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Cámara de Comercio de BarcelonaThe next 7, 14 and 21 October I am pleased to impart Electronic Commerce course in the Barcelona's Chamber of Commerce.

The course objective is to get the students know all the theory that affects the creation and promotion of electronic commerce, and is capable of executing the Plan Online Action that will have been created over the three days of class. Thus, in addition to acquiring knowledge on Electronic Commerce, the student will have a plan of action online for your business, if you already have, or a Plan of Action that will guide you when you need to create one .

This course is divided into two types of sessions: a theoretical session of 5 hours and two practice sessions of 5 hours each.

The first session will discuss the characteristics of a good e-commerce, the basic structure of such web pages, different e-commerce platforms that exist in the market, payment systems and different legal aspects to be taken into account when creating an e-commerce. We will also learn how to perform a benchmark of competition and which parameters should look to create it.

In the other two sessions we will see the four basic processes of Digital Marketing and all techniques to carry them out successfully. Among these techniques is the search engine positioning (SEO), search engine advertising (SEM) advertising on third party sites, email marketingEtc ... In total, 21 techniques which will help us to get good results when promoting electronic commerce and customer getting conversions.

To view the full program and eventually register for the course, you can go to the website of the Chamber of Commerce http://www.cambrabcn.org/web/cambra and browse the phonebook (search Oct. 7). (Note: I can not include the direct link because it depends on the user session).

A hug.