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9 Techniques to attract visitors to a website, Viladecans

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El pasado martes 16 tuve el placer de impartir la conferencia que lleva por título “Las 9 Técnicas para atraer visitas a una página web” en la sede que la Cámara de Comercio de Barcelona mantiene en Viladecans.

En esta conferencia expliqué cómo podemos atraer tráfico a una página web, utilizando las principales técnicas y herramientas que internet pone a nuestro alcance. Algunas de estas técnicas son el Posicionamiento natural en Buscadores, la compra de palabras clave en los principales buscadores y en sus redes de contenidos, la presencia en Gooogle Maps, la publicidad en webs de terceros, etc.

Todas éstas técnicas fueron explicadas en las 2 horas que duró la charla y podrán ser ampliadas en el curso de Marketing Digital y Comercio Electrónico que realizaremos en la sede de Barcelona de la Cámara de Comercio el próximo octubre.

La presentación de la charla del martes 16 de junio puede descargarse aquí: Las 9 Técnicas para atraer visitas a una página web

If someone in the public visiting the blog, here are the links related to the paper:

We talk to each other

A hug.

Presentation of the Guide to Electronic Commerce in Igualada

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Today we have carried out the presentation of the Electronic Commerce Guide at the headquarters of the Chamber of Commerce of Barcelona in Igualada.

The presentation was made by the Director of that office. To accompany the event, Alex de Anta gave a talk on the key success factors in implementing an Electronic Commerce, and I gave a talk explaining a part of the Guide.

As time was limited (1 hour and a half), I only explained the 9 basic techniques to attract visitors to a website, and 6 basic techniques to convert them to business contact. These techniques only have explained above, unfortunately, because it would have needed a minimum of 10 hours to explain this part as a monographic course.

The guide itself can read the same information, but more extensive and complete. I have also indicated participants in the web GeaMarketing and this blog will find additional information and other presentations that can help them expand any of the items discussed in the paper.

I forgot to comment on companies that have attended the presentation of the Guide, the Chamber of Commerce subsidizes 50% of the cost of conducting a small study on the Strategic Plan for the Implementation of an Electronic Commerce, for any company of Barcelona area you want to start selling over the Internet. The total cost has to bear the company is 750 euros and can be ordered through the delegations of the House of Barcelona.

The next presentation will be on Thursday November 27 in Mollet del Valles. At 9h30 'am, at the headquarters of the Barcelona Chamber of Commerce held in this population.

See you there.

Conference presentation of the Guide to Electronic Commerce

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La Cámara de Comercio de Barcelona acaba de publicar los vídeos de las conferencias que tuvieron lugar con motivo de la presentación de la Guía de Comercio Electrónico el pasado 7 de octubre.Montserrat Peñarroya en La Llotja presentando Guía de Comercio Electrónico

Los vídeos están publicados en un microsite dedicado a este tema. En el enlace que muestro a continuación se puede visualizar la charla que dimos Alex de Anta y yo, que tenía como objetivo animar a las empresas a embarcarse en proyectos de Comercio Electrónico.

El microsite está montado de forma que tanto puede verse a los ponentes hablando como la presentación en power point que ilustraba la charla.

Para ver la charla, clicar aquí:

http://apps.cambrabcn.es:8303/streaming/CELECTRONIC_20081007/jornada/03/streaming/index.html

A partir de esta semana, la Guía se presentará en las diferentes delegaciones que la Cámara de Comercio de Barcelona tiene en distintas poblaciones catalanas. La charla no será la misma, si no que será una charla en la que explicamos los puntos de la Guía… que me parece más interesante y más práctico que la charla tan general que dimos en la presentación de Barcelona.

Las presentaciones serán en las respectivas sedes de la Cámara en:

  • Igualada: 24 de noviembre del 2008
  • Mollet: 27 de noviembre del 2008
  • Mataró: 1 de diciembre del 2008
  • Vilanova: 2 de diciembre del 2008

El horario es de 9h30′ a 11h.

Pulsando aquí podrás descargar la convocatoria de Iguadala: jornada-com-electronic-igualada

La Guía puede descargarse aquí: Electronic Commerce Guide

See you.

Submission of Electronic Commerce Guide

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Montserrat PeñarroyaYesterday (... finally) we present the Electronic Commerce Guide: 23 Techniques for your e-commerce a success.

It has been long and hard ... like a birth!

It all started almost a year ago. This year Alex de Anta and myself have been writing this guide ... over 80 pages talking about effective techniques for electronic commerce work and a lot of good practices and examples.

The guide we had commissioned the Barcelona Chamber of Commerce and ACC10, and therefore has been read and reviewed by these two institutions. It has also been reviewed by proofreaders and typesetters. Each change has required comments and "negotiations" ... hence we have taken nearly a year in power it finished. It's been hard, really. Good thing already.

The Guide will be given away to all companies in the demarcation of the Barcelona Chamber of Commerce, and can be downloaded here: Electronic Commerce Guide

The act of presentació was held at the Llotja de Mar and was part of a day dedicated to electronic commerce. The agenda was as follows:

Conference:
How can we enhance our e-commerce company
The evolution of information technology has allowed the development of new forms of marketing. The digital economy offers the entire business, a number of opportunities and benefits, and establish new marketing channels, gain efficiency, visibility and savings, while becoming more efficient in the new global markets.

The conference will take place in different blocks which, through experts, there will be a tour of the strategic aspects, concepts and skills within this important theme that is a great business opportunity and business growth for the next anys.En this conference will deal e-commerce refers to the companies: B2B (business transactions between companies) and B2C (business transactions between companies and consumers).

The aim of the conference is to connect experts in the field of e-commerce and business management, so that the experts explain the improvements, advantages and effects of the implementation of ICT and business people can resolve their doubts. This conference should enable the employer to know first hand the benefits that ICT can bring to this area of ​​management in the company.