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What is the conversion rate of a website? and how to improve

He conversion ratio or a web site conversion rate is the percentage we get by dividing the number of goals met by the total number of visits to a website. So, this is the metric that measures the success of a website. English call conversion rate.

For example, if this month you've got 20 sales through your website and you had 600 visitors. Your conversion rate is 3.3% (a good conversion rate for e-commerce).

Or for example, if this month you got your users fill 100 forms asking for more information about your products and you had 1,500 hits, you have achieved a conversion ratio of 8.3% (not bad for a contact form, although it could be better).

For each type of website is a definition of conversion: get a download, a sale, a request for quote, book, newsletter registration, etc.

Why is it important to know the conversion rate of your website?

If all you are measuring how many visitors you have and do not create a funnel for various purposes, you can not improve the performance of your website. You'll spend only bring traffic to the site without realizing that instead of a funnel have a strainer that loses users everywhere ... and this is very expensive. In the long run you have serious financial problems.

There are 4 ways to increase sales of a website:

  1. Increasing the number of visits
  2. Improving the conversion
  3. Achieving an increase in the average ticket, ie getting your customers to buy more in each transaction.
  4. Increasing margins with which you work, ie, increasing prices (if your customers put up) or performing best buys (if your suppliers consenting).

The easiest is the second. If you improve the conversion rate with the same traffic, the same price and the same purchase price, you'll get better results.

How to calculate the conversion rate of your website?

The first thing you should decide is what to target or targets have your website. With this information creates a Funnel as you see along these lines and set up conversion goals in Google Analytics. Once configured you can start measuring the behavior of your users.

The next step is to start working the increase in conversion rate.

What conversion rate should have your website?

For e-commerce: Between 1% and 3%. May reach 5% to 9% if the product is very good and you're a super specialist in digital marketing. Also keep in mind the industry for which you work.

For a web contact form: Between 10% and 15%. When you do not ask money if you do not fill out a contact form is easier to obtain a good conversion, so it is normal to get up to 15% if the digital marketing is well done and really attract to your website only your target audience.

When you start, you do not normally get 0.5% but as you know your users and understanding how your business works online you improve this rate to achieve the expected results.

To help a little in determining what would be your correct ratio included this table that WordStream indicates ratios CTR by industry, ads in Adwords updated data 2018. Ojo, are not the conversion rates of the site are only ads ... but they can give you an idea of ​​the variations by type of industry.

If you want to read the whole article, you got here: conversion ratios by industry.

How to improve the conversion rate of a website?

There are many variables that affect the conversion of a website. But these are the main ones:

Download speed: If your website is slow people do not want to navigate it and go before've become. In addition Google will penalize you for being slower than normal and above will not have traffic ... so the download speed is important. Measure it on the Google tool: Google Speed ​​Test. Follow the personalized tips that will tell Google.

Usability: Make sure your users understand well what to do on your website and do not get lost along the way. Also check out what it's like sailing through a mobile. Google performs the test: Mobile optimization test and follow Google's advice if your page is not optimized.

Persuasion: verifies that your website indicate what to do and persuasive in your messages explaining what to solve the problem and how you will serve your product to the user. Segmented do so. That is, for each segment, a specific page, speaking from the point of view of the customer and vocabulary. Shows photos of your segment using your product to be reflected in them.

Transmission of trust: make sure your site is professional, with a design that reflects your brand values ​​and is user friendly. Encrypts the entire website to the user's browser indicates it is safe (used in https instead of http) And the user feels safe. If you are a member of an association or chamber of commerce, indicate also gives users peace of mind knowing that if they have a problem you can appeal to a higher entity. In the "about us" shows photos of yourself or your team generally stick up for your business conveys confidence.

Attracting well done: Obviously, if people entering your website is not your target audience can not convert them. Make sure the SEO and other techniques to attract visitors are well done.

With these 5 tips you should start increasing your conversion rate and therefore your billing.

I hope this article has been helpful.

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Difference between codes Google Adwords and Google Analytics

Today I started to teach my classes in the Master Search Engine IDEC-UPFSo I start to get interesting questions in the forum of students. I think some of them may also be of interest to people outside the master, so here's one: the question student at the user level, what is the difference between codes Google Adwords and Google Analytics, and where can find.

Conversion codes Google Adwords

Conversion codes Google Adwords You are provided this service and should be included on the final page of what you consider to be a conversion. For example, if you have an e-commerce, must be codes on page: "gracias.php" ie last page of the checkout process, in which you thank you for purchasing.

Thus, when a user who has entered your site from an Adword, completes a purchase, Google Adwords knows why not perceived this, the user activates the code and Adwords account that can offer it as a sale, which makes statistics on how many customers have achieved through ads and how much it cost you to get each of them ... without this code can only tell you how many visitors you had and how much it cost you to get them.

The conversion code you find Google Adwords Adwords menu under Tools -> Conversions.

Google Analytics codes

On the other hand, are codes google Analytics. Estos deben incluirse en todas las páginas del sitio web, de esta manera, Google puede ir haciendo el seguimiento de qué hacen los usuarios en ella. Los encontrarás en Administrador –> Propiedad –> Información de seguimiento –> Códigos de Seguimiento.

Para conocer las conversiones de tu web desde Google Analytics, no hay códigos especiales, debes ir a Administrador –> Ver –> Objetivos–>Crear objetivo y allí le indicas que el objetivo es llegar a la URL “gracias.php” y así Google Analytics sabe cuántos usuarios han llegado allí y por lo tanto, cuántos clientes has tenido. También sabe de dónde venían, por donde han navegado antes de iniciar la compra, y si tienen una sesión de Google abierta, puede saber si son hombres, mujeres, la edad y sus intereses… un montón de cosas, vaya.

As you can see, the two systems are different but have similar goals, although one is oriented control of ROI in advertising campaigns and the other not.

Google Tag Manager

To simplify a bit the whole issue of putting the codes, Google created a few years ago Google Tag Manager. A system that once installed on your website, allows steps which codes you want to put it through a friendly form found on the website of Tag Manager. This has greatly simplified the life of marketing agencies and marketers of companies in which the web carries a technical department, which is not always a priority to include a couple of labels that has asked the marketing department. If this is not your problem, the tag manager does not offer much more ...

I hope the answer has been helpful.

A hug

Montse.

How much is my site? - Discover the 5 variables that give value to your website

Surely you've ever wondered what it's worth doing the work you are creating content for your website and struggling to attract traffic and customers.

This article aims to analyze the 5 variables that affect the value of a web, and at the same time, show you tools that can be helpful to quantify these variables.

What variables affect the value of a website?

Variables that affect the value of a site: the domain name, users of your website, market segments to which users belong, your database, your audience on social networks.

How much is a domain name?

A new domain

The market price of a new domain is between 5 € and 15 € a rule. It all depends on the domain extension you use (.com, .es, .cat, etc.). This year we have put on sale a lot of new extensions and each extension manager decides the price of the domain extension.

Search for a domain here CDmon.com the price for that domain with different extensions, if new.

Domains with words of great value

There are numerous markets where you can buy domains containing words of great value. If also the domain and the extension becomes a meaningful sentence, the value is even higher (in English call "domain hacks"). For example: www.aero.taxi is for sale at Sedo for $ 699.

Some of the major trading markets domains are:

Here you will find a tool that will search "domain hacks" related to what you want: Domain Hack

A domain with history

Typically your site already has a history, if your reputation is good, this is also payable.

To see the history of the domain, you can access: Archive.org

To know the reputation of a domain, look at: Majestic SEO

A domain with history and good reputation is worth at least 1,000 euros.

The value of your domain depend on the years you have and the Trustflow and Citationflow assign you Majestic.com

How users a website worth?

Visits to a website can make them profitable advertising and affiliate programs. To find the value of the advertising potential of your website calculates the following:

1) Number of visits. For example 100,000 visits per month.

2) Page views per user. For example 4 pages per visit (see your Google Analytics).

3) Monthly Pageviews. Current will tell you the your Google Analytics, but if what you want is to make a prediction, then multiplied visits you think you have, the pages visited per user.

With Adsense you can win 20 € per 100,000 page views (nothing fancy ... but that's how things)

With affiliate programs you'll find the Zanox (www.zanox.es), with 100,000 visits you can check about 750 € (calculated with conversion rate of 3%, 4 page views per user, and collection of 1 € per contact achieved).

So more or less, with a page of 25,000 users, generating 100,000 page views per month, you can check 770 €, per year this will be 9,240 €. The value of this type of website as this variable is calculated by multiplying 3 its annual turnover, so the page value would be: 27,720 €

The market segment they belong

If your users belong to a market segment that is appreciated by advertisers. For example, women aged 25 to 45 years interested in cosmetics. Then the price can increase dramatically advertising may reach 20 € per 1000 page views.

How much is a database?

Los datos de contacto de un grupo de usuarios se pagan entre 0,45€ y 0,60€ por registro, es decir, por nombre, apellidos, email, como mínimo. Súmale 0,7€ por cada criterio de segmentación que puedas ofrecer (edad, ciudad, idioma, IP, etc.). Si consigues sacarle provecho cada mes, multiplica el valor por 12 y luego, como en el caso de la facturación por publicidad, multiplica el resultado por 3 años (la teoría es que el comprador, sin hacer nada, debería poder sacarle el mismo rendimiento que tú, los próximos 3 años).

Remember that the Data Protection Act prohibits you from selling data from your users, so this is the value if signing over the company and the data were valued as assets. You have to monetize with advertising or sponsored messages.

How much does the audience on social networks?

This is easy to calculate because you can know if you approach it from the point of view of how much it costs you to advertise on social networks and get more followers.

Twitter and Facebook, a follower cost about 1 €. So if you have 1,000 followers, your network has a value of 1,000 €. Again, segmentation or a special public can make up this price.

With all this data, you can calculate the value of your website or so.

On the internet you will find a lot of websites that calculate the value of your website. checking that they normally have in Alexa position (and with that know about traffic you have) and on that basis calculate the advertising performance you could get. But they do not take into account other variables we have discussed here ... so I would not trust a lot of these tools.

Make your calculations and see the result.

Although entrepreneurial advice and eBusiness specialist teacher.

  1. A website is worth what you are willing to sell to you charge for. You have to start thinking: if I pay 1,000 € I sell it? No. If I pay € 10,000 I sell it? Maybe. If I pay 100,000 me sell it? Yes. Well wing, you have a price range. Refines and find the value you give to your website.
  2. A web worth what someone is willing to pay for it. The willingness to buy from people and businesses is not always rational. So although calculated as we have done in this article value is one, someone may be willing to pay more for it. Or less ... given the case.

The final value of your website which will consider 3 things: the asset value, the value you give it, and the value that gives a prospective buyer. I hope this article has been helpful.

We're going talking

Montse.

New Digital Marketing course in the Chamber of Commerce of Sabadell

La 5ª edición del Digital Marketing Course organizado por la Cámara de Comercio de Sabadell está a punto de empezar… pero aún quedan una pocas plazas libres.

Este curso se realiza todos los jueves durante 5 meses en la sede de la Cámara de Comercio y tiene por objetivo capacitar a responsables de Marketing y responsables de sitios web en todas las técnicas del Marketing Digital.

El curso combina teoría y práctica para asegurarnos de que no solo se asimilan los conceptos, si no que el alumno es capaz de ejecutar los. Para ello, el alumno crea un sitio web (utilizando Wodpress) para su empresa o bien para un proyecto personal, y aplica sobre ese sitio web todo lo que va aprendiendo: SEO (posicionamiento natural en buscadores), SEM (publicidad en los buscadores), publicidad en otros sitios web, email marketing, relaciones públicas online, presencia en directorios e intermediarios, Social Media Marketing (Facebook, Twitter, Youtube y otros), y por supuesto, analítica web.

También se tratan a fondo las principales técnicas de conversión de visitas en clientes: la usabilidad, la persuasión, la transmisión de confianza, etc.

Así mismo, se dedica una sesión específicamente al Comercio Electrónico, y otra al networking personal para facilitar la gestión de la imagen personal de los directivos y los emprendedores.

El ejercicio final es la creación de todo un plan de marketing online para la empresa en la que trabaja el alumno, o para el proyecto personal que desee emprender.

En definitiva, es un curso muy completo y que en las ediciones anteriores ha mostrado ser de gran utilidad para los alumnos.

Si deseas más información, aquí la encontrarás: Digital Marketing Course in Sabadell

(Por cierto, mis ex alumnos de otros cursos tienen un pequeño descuento aplicable sobre la tarifa general, así que aprovéchalo!)

See you there.

Improve SEO results improve the results section of Google jeraquizados

Today we dedicate this article to how to improve the results of our SEO strategy to attract more visitors to our website, without even touching the site.

One of the things we can do is to improve the persuasiveness of our results when we appear already in first place. To do this, the first thing we should do is improve the texts of the hierarchical results (or "sitelinks" as Google calls them).

What are nested results or sitelinks?

When Google finds more than one result on the same website, first displays the most relevant and the other relevant pages from the same website are staggered below it in the form of two columns. These links are generated automatically.

How I can manage what appears in columns?

Change what appears in the two columns can be done from Google Webmasters. This requires registering as a webmaster of the website www.google.com/webmasters and once on the control panel of this tool, management will find the menu in the "Site Bindings" section.

From here we can tell Google what we do not want to appear using the "downgrade a URL". That is, if we see that between the site links is a URL we do not want to appear, we can indicate to Google Webmasters that lowers the position of that URL and make it disappear from the list of ranked results.

It would be much easier than Google allow us to indicate what we want to appear in this area ... but it can not be done. To get the pages we want to show, we degrade that Google selects itself.

What advantages does it have a good hierarchical results?

Above all, we can show in the results, and in the first position of Google, the most relevant information on our website. Find a correlation between the pages in this area and the most visited of our website (you will see looking at Google Analytics).

It is also an excellent way to convey a good first impression to our users.

Of course, if we have good statistics on Google Analytics (with well set goals), it is clear that a good strategy would be to select for this area pages we report conversions on the website.

I hope this information will be useful.

We talk to each other.

Use Google Analytics in real time

Google Analytics en tiempo realIt is possible that all the hustle involved Christmas and the days leading up to it, you have not noticed that in google Analytics now it offers data about visits to your website in real time.

The truth is that since a few months ago google Analytics displays real-time data (the Google news was made on 29 September), but talking to students and clients I realize that many people are not aware of it, especially because Google only displays this data in the new version of the Web interface and people accustomed to the old it costs a little change.

View real-time data is useful for many tasks:

  • To monitor in real time an advertising campaign (Adwords or not).
  • To see immediately the effect of a message posted on Twitter or Facebook on our website.
  • The effect of an appearance on traditional media.
  • And why not, to satisfy your curiosity also in real time.

Knowing the real-time data instead of the 2 or 3 regular hours can give us a good margin for maneuver to change the settings of any campaign or to modify the landing page of an announcement so that we can further increase the conversion our visits.

In short, if you have not already done so, this is a good reason to go and the new version of google Analytics and adapt to the new way to display data from our website.

Specialization Course in Digital Marketing for SMEs

On February 17 begins a new edition of Specialization Course in Digital Marketing for SMEs offered by the Chamber of Commerce Sabadell.

This course is the equivalent of a university graduate and is taught in person every Friday morning, February to June, at the headquarters of the camera in Sabadell (which has parking in the same building).

El temario del curso está especialmente pensado para que los profesionales del marketing de una PYME puedan seguirlo. Durante el curso se creará también un sitio web para que el alumno pueda hacer prácticas sobre el mismo. Cualquier conocimiento técnico que sea necesario para la creación de dicho sitio web se impartirá también durante las clases. En el curso también se tratará el Comercio Electrónico.

As its name suggests, the course aims to get attendees to become specialists in Digital Marketing, so throughout their sessions will be discussed in depth topics such as SEO, SEM, the Social Media Marketing, Advertising network, online public relations press and blogs, all conversion techniques contacts and visits clients and web analytics.

You will find more information about this course here:

Digital Marketing Course for Pymes.

If you want to attend the presentation, you can come to the House on January 12 and you can listen to the conference "10 mistakes companies to raise their communication on the Internet"And presentation of the course.

You will find more information about this conference and the presentation here:

Conference and presentation

This event is free, but seating is limited, so if you wish to attend, contact the Chamber as soon as possible.

I go all right.

Course Basic and advanced WordPress in Olot this May

The next 11 and May 31 I am pleased to teach two classes in Olot WordPress: a first session and a second basic WordPress, WordPress Advanced. Organized by the Higher Education Foundation of Olot.

In the class of basic WordPress we will see:

  • How it works hosting service.
  • How a database is created.
  • How does an FTP program and how you can use to upload files to our hosting.
  • How WordPress is installed.
  • How it works at a basic level (publication and page entries).
  • How can I change the language.
  • How you can customize its appearance for longer looks like a blog and become a corporate website.

No technical knowledge for installing WordPress are needed, how little there is to know is what I explain in class.

In the class of WordPress Avanzado we will see:

  • How to Improve SEO for WordPress appear in the top positions on search engines.
  • How to install Google Analytics codes on our WordPress and how to define the objectives and the conversion funnel page in Google Analytics (it is recommended that students come to training with the access data to your Google Analytics account. If do not have it, they can register at www.google.com/analytics)
  • How to embed videos and other content in WordPress.
  • What are the best plugins to enhance your WordPress. With these plugins we can: create a good contact form, get a multilanguage site, include the "likes" of Facebook and the "Twit this" Twitter, connect with our WordPress Twitter, etc.
  • How the payment templates work and how we can change the design of the same.
  • How the e-commerce plugin for WordPress that we posed to sell books, tickets, etc.
  • How to start having subscribers (via email, via newsletter and via Feedburner)

In the second half of the class we discuss specifically how the website should be a company or an institution. We will see

  • How to create a good who we are.
  • How to create a good where we are.
  • How to create product listings.
  • Aiming the web client and not product.
  • Creating landing pages (landing pages) for our SEM campaigns (we see how to create pages that do not go and get the menu, and see how to include contact forms on a particular page)
  • How to create a nice favicon (if you know what a favicon click here: What is a favicon)

If you want to attend the course (one day or two days), please contact Marta Figueras of Higher Education Foundation of Olot (972262128) http://fes.olot.cat.

See you there.

I go all right.