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Slides of my presentation at the conference held in 360 Turisme Girona

These are the slides I used this morning to deliver the presentation " Customer communication - generate content and choose the appropriate channels"Within the 360 Tourism Conference organized by Costa Brava Tourism.

In this talk I explained how we all know 2.0 tools (Facebook, Twitter, YouTube, etc.) fit into the different forms of marketing communication (direct sales, advertising, public relations, promotions, etc.)

I hope you find them useful.

A hug.

Days of Innovation in Business Tourism in Girona

On October 25 I have the pleasure of participating in the VIII Conference on Innovation in Tourist Firms organized by Costa Brava Tourism.Turisme Costa Brava

The event is of one day and is divided into various subject orbiting innovation in tourism. On the one hand we have the pleasure of listening to Jimmy Pons which will explain how to create experiences that allow us to be more competitive, on the other, Mercedes Sanchez Tripadvisor will explain how to respond to customer reviews. For my part, I will focus on communication and explain how to generate more content and how to publicize them through different channels, always with the ultimate goal of getting more bookings for our hotels.

In the event a conference on tourism innovation and another on distribution channels will also be provided.

You'll find more information about the conference by clicking here: Days of Innovation in Business Tourism in Girona

Class Slides Advanced WordPress

Yesterday I had the pleasure of teaching a class of Advanced WordPress, especially designed for tourism businesses. The event was organized the Tourist Board of the Costa Brava Gone to cabo and the magnificent Auditorium of the Technological Park of the University of Girona.

This class was the second part of the class Creating Websites using WordPress, y ya dábamos por supuesto que todos los asistentes sabían cómo utilizar un WordPress y las utilidades de sus funciones básicas. Así que dedicamos las 4 horas de clase a mejorar la instalación base de WordPress para conseguir una página web con un mejor posicionamiento en buscadores, a conocer cómo incluir los códigos de Google Analytics, a cómo conseguir una página web con un buen formulario de contacto, una zona con suscripción a una newsletter o a novedades de la web, vimos un gran número de plugins que pueden sernos de utilidad en la página web de un hotel o de cualquier establecimiento turístico, vimos cómo crear una landing page para una campaña (y conseguir que esta página no aparezca en el menú) y vimos también ejemplos de páginas de hoteles creadas utilizando WordPress.

Overall, I think the students were well prepared to work a little more on their projects and get excellent web professionals with all the features necessary for their business sites.

I used slides to illustrate my explanations are as follows.

I hope you find them useful.

A hug.

Slides Creating a website for Tourism WordPress

Today I had the pleasure of teaching the first classes WordPressOrganized by the Tourist Board of the Costa Brava.

In class we have seen how a WordPress is installed in the domain of a company or a new domain and then customize have seen from or free from templates payment templates. We have also seen the plugin's how they work and how to convert a website monolengua one in as many languages ​​as you want.

The slides he had prepared for the class are (although I have not used almost ... since I've been explaining over the web we've created during class).

During class I have been referring to WordPress manual Alfonso Gonzalez wrote to facilitate the work of assistants and also to help them install WordPress without someone to guide them in person.
The manual can be read and downloaded here: Manual WordPress.

Although I have already indicated in the power point, if you want to see some templates for hotels, look at these links:

If you want to see the website of a hotel on WordPress, look at this: SixtyTwo Hotel Barcelona

On the internet you will find many more (I'll looking at having a time and will publish it here. If you have attended the course and create your page, please post in the comments and I'll look ... well the rest of the readers, I hope the comment.

We talk to each other.

A hug.