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Building Workshop for Cultural Business Websites - February 28

SDEOn February 28 I have the pleasure of imparting Building Workshop for Cultural Business Websites which organizes the BDS (Business Development Service of the Catalan Institute of Cultural Industries).

La duración del taller será de 5 horas (de 9:00 a 14:00) y el objetivo es que al terminar las 5 horas, todos los presentes consigan poner online una página web, perfectamente funcional, con un gestor de contenidos y con una plantilla especialmente pensada para páginas corporativas. Los alumnos avanzados podrán aprender también cómo se instala un comercio electrónico.

During the session, students will learn to create a database using a program that goes up files to a hosting (FTP), learn how to install a content manager (in this case is the WordPress) and learn how to change templates that allow you to customize the website to get make it unique and how content is managed.

You do not need technical expertise to do so.

For it will be necessary for students:

  • bring their own laptops WIFI connection and power cord (the classroom have enough outlets for computers)
  • A domain name for the website you want to create (for example: vuestronombre.com). You can buy here www.sync.es or any ISP and costs about 13 euros per year.
  • A hosting in that you can host the web, I recommend to www.sync.es why your control panel is simple and easy to handle (but any will do). The hosting should be as simple that you find with PHP and mySQL (it is important to allow the creation of a database). The cost of this type of hosting is between 38 euros and 50 euros per year (depending on ISP). For example, this hosting: http://www.sync.es/hosting/virtuales-linux100.php
  • It will facilitate the work if students arrive already with an FTP client installed on your computer (I recommend Filezilla is free and can be downloaded from Softonic)
  • It will also facilitate the work if students arrive with the latest version of WordPress downloaded. It can be done from here in Castilian: WordPress in CastilianAnd from here in Catalan: WordPress in Catalan. If someone wants the multilanguage site, which either download and install class and see how a plugin that allows you to have a website in all languages ​​as necessary.

Having all this takes an active couple of days ... so better not wait until the last minute to buy because they serve to have it ready in class.

The workshop must be reached with the login and password control panel of the contracted accommodation. This is sent by email when hiring the hosting is done.

The workshop will be held on February 28 from 9:00 to 14:00 in the Universidad Pompeu Fabra - ESCI-Born classroom Edifici 4.1 (Pg. Pujades, 1) Barcelona (Attention to the seat! It's the same university, but not the same building in which we impart training normally BDS Digital Marketing, this office is on the other side of the Parc de la Ciutadella, between the courts and Commerce Street).

For more information about this course, please contact the SDE.

Note to blog readers who are in GironaThis course will impart in Girona in early March and will be specially designed for tourism businesses. I'll write a post soon showing the exact time and place in which it is performed. organizes Costa Brava Tourism.

We talk to each other.

Event: Course Search Engine Optimization (SEO) worldwide

On March 24 I have the pleasure of giving in Chamber of Commerce of Huesca It is SEO course oriented positioning international markets.

It is not the first time that impart training in Huesca, but it is in the Chamber of Commerce This beautiful Aragonese town at the foot of the Pyrenees, so it makes me especially excited to begin this relationship that I hope will be long and fruitful.

Training International SEO It will be taught in one morning at 5 class, which will see among others the following topics:

  • How to know what we are interested searchers depending on the country where we want open market.
  • How the major Internet search engines (specifically Google) work.
  • How can we improve our indexing and appear in top positions.
  • How to generate more useful content for international positioning.
  • How to know which words or phrases which are key to our business in the market we want to attack via the Internet.
  • How to create a good link strategy in a country we do not know.
  • How to structure well our website.
  • And of course: specific features that must be taken into account at the level of our website to the desired position in other countries and in other languages.

The course will be taught in their own Chamber of Commerce. For more information this, please contact the Chamber of Huesca: http://www.camarahuesca.com/.

For those who left them a little away Huesca, know that this SEO course It will be included in a slightly less extensive version in Digital Marketing Course International taught in the Fasteners - ACC1Ó from 19 to 28 April in an adapted version to Electronic Commerce in Digital Marketing Course which will be held in Barcelona's Chamber of Commerce 3 sessions from 13 April.

During this week, I'll write a post for each of these courses explaining the contents.

We talk to each other. A hug.

8 and 9 February, Digital Marketing Course for Cultural Industries

On 8 and 9 February impatiremos a new edition of Digital Marketing Course oriented to the creation and promotion of web pages related to cultural industries (Record labels, promoters, art galleries, publishing houses, theaters, various companies, etc.).

As in previous editions, the course is organized by the ICIC (Catalan Institute of Cultural Industries) through SDE (Servei of Desenvolupament Business) and aims to help Catalan cultural industries to become more competitive through the use of Internet and incorporating new technologies into their marketing strategies.

To this end, it has organized a program of work that will address several aspects of Digital Marketing:

  1. How should the website dedicated to culture (paragraphs should contain, how to orient the customer, not the product, what should be the content manager behind the web, what types of manager at our disposal, etc. )
  2. How to attract visitors to the websites of the different types of cultural industry (SEO, SEM, Advertising, Public Relations, Web 2.0, etc.)
  3. How to convert visitors into business contacts (usability, persuasion, etc.)
  4. How to convert visitors into customers (in case there is an e-commerce)
  5. How to retain and develop customers (loyalty programs and lock-in's).
  6. Web analytics tracking oriented marketing actions culture.

The classes impart Victor Francisco (First day) and myself (the second day).

For more information about the course, please contact with the BDS (Business Development Service) clicando here: Formación SDE

See you there.