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Slides for Cultural Industries Videomarketing

On Wednesday I had the pleasure of giving a presentation on Video Marketing applied to Cultural Industries organized by the BDS (Business Development Service) the ICIC (Catalan Institute of Cultural Industries) in the Auditorium of the Museum Colet.

In the two and a half hours long event saw what the Videomarketing, what it is, how we can apply it to disseminate cultural works (whatever type they are), and also how we can apply it to promote our businesses. We also saw the factors to consider when creating a video and make it known on the network as well as the key factors of success of the strategy itself.

The truth is that this talk had to prepare well, because among the participants there were a number of companies in the audiovisual sector ... and in the audience were true specialists in creating video and later broadcast. It was quite a challenge to keep up! (... I hope I have been)

I used slides to illustrate my talk are as follows.

I hope you find them useful.

I go all right.

Summary and ppt of the conference "Cities 3.0" made in Huesca

Yesterday I had the pleasure of participating in the conference that have title CiudadesVillesCiutats 3.0 which they took place in Huesca for 2 days.

The program of the conference was interesting (although I missed the Tuesday afternoon with the inaugural lecture given by Javier Celaya and the round table was entitled "Gazes around digital creation"In which they participated Radigales Enrique, Jose Antonio Galaso, Franck Bauchard and Paula Blesa as moderator).

One of the talks I attended to itself was to Marc Le Glatin (author of the book " Internet: an earthquake in culture?") Surprised me by his vision of how it should be the funding of culture (co-funded by all and distributing earnings per use) and the idyllic world that believes (I envy [healthy] to be able to think that something this is possible in our society).

You can also attend the panel discussion moderated by José Luis Latorre, Director of Walqa Technology Park (which is where the conference was held) Florence Corrionero, Deputy Director of the Development Centre Sociocultural Foundation Germán Sánchez Ruipérez in Peñaranda de Bracamonte (Salamanca) Olivier school tree, Co-founder Platoniq Jaime I cry (Head of Art-Lab projects of the City of Huesca) and Ana Pueyo (Cerebral Palsy Association ASPACE-Huesca and J. Patxi Larrañaga, Director of the Center for Technology Show at the National Institute of Performing Arts and Music (Ministry of Culture). It was an interesting round table. Larrañaga also surprised me by the way they see the culture ...

After this Rendoda table, we visit the Technology Park and then had lunch. After lunch, with well-filled bellies and wanting to nap, it was my turn, and I had to get the audience did not sleep, was attentive and she'll have fun ... while explaining the mistakes cultural enterprises when making communication on the internet ... it was not easy :-)

The presentation that I used is as follows:

In this link you can see the "Event participant" created by @Culturepunk (José Ramón But) in which all the tweets made by participants (and non-contact) are collected during the event. You can also see it in Twitter if you follow the hashtag # cv30. And the tweets of my 10 mistakes can see summarized in this document preparado by Oscar Ciuró from the tweets Think Joseva.

I hope you find this information useful.

I take these lines to thank all attendees who tweeted the conference (my paper included) and especially the organization of the event, which was flawless in every way.

A big hug to everyone.

We talk to each other.

Digital Marketing Course for Cultural Enterprises, Barcelona.

He BDS (Business Development Service) insitió the Catalan Cultural Industries (ICIC) organizes once more the workshop on web and digital marketing for cultural enterprises. The aim of this workshop is to give a guideline for companies in this sector on how they should be their websites and how they can promote themselves on the Internet.

The course is held on 27 and 28 September at the University Pompeu Fabra, and is aimed at companies and organizations in all cultural sectors (music, performing arts, publishing, etc.) is specially designed to train professionals responsible for the Marketing and Communications, as well as web administrators of these companies.

As in previous editions, the speakers are Victor Francisco from (Reexporta) And myself.
For more information and to register, you will find more information here SDE.

10 practical ideas to promote child, youth and family theater Internet

Today I had the pleasure of participating in a round table dedicated to "How to promote and attract audience for children's theater, youth and family"Within the Fair Youth Theatre organized by the Barcelona Provincial Council Y The exhibition.

The aim of the conference was to introduce the various projects and initiatives that different entities held to bring theater to young people and families.

They participated in the round table a representative of the Administration (Cristina Navarro City of Mataro), a representative of a theater (Paco Flor the Theatre Chapí Villena), two representatives of a theater company (Berta i Clara Pons, of the Brodas company) and myself, offering the point of view of a specialist digital marketing consultant. The round table moderated Mireia Sabaté, Director of the ODA (Office for Artistic Diffusion of the Provincial de Barcelona).

The slides with which I illustrated my participation in the round table are what I show below.

You can find more information about the conference by clicking here:
Theater and young audiences - Province of Barcelona

You can also find more information here: Show Igualada

10 shares of Digital Marketing for Municipal Theatres

On Tuesday 23 February, I had the pleasure of participating in the conference "The challenge of filling a Theater"Organized by the Barcelona Provincial Council 16 and 23, with the aim of helping local theaters to market more effectively their spaces.

My participation was in the form of practical paper that I listed and explained some Digital Marketing actions that can be performed easily and cheaply by the theaters themselves.

Prepare this paper was not easy. Most theaters do not have their own website and use the website of their respective municipalities to publicize their programs. On the other hand, promotion budgets are scarce and human resources devoted to the management of these theaters are also scarce, although these professionals make up with dedication and commitment to improve day after day the results obtained by their establishments.

So although SEO is one of the most effective techniques of Digital Marketing in this case was dismissed for lack of website on which direct control you have. This caused had to seek actions were feasible but were based on the use of other techniques used to attract visitors to a website.

The end result was 18 concrete actions (although the title enunciated 10 shares), that theaters can apply from tomorrow, and in many cases, without extra funding, although with working hours on the network.

This is the presentation I used for the presentation.

New technologies in the field of performing arts

On Wednesday 18 November, I had the pleasure of participating as a speaker at the symposium "New technologies in the field of performing arts" organized by cONTRIBUTED Y CIATRE, In order to help theater companies, and in general all companies related to the performing arts, in their online communication.

The day began with a presentation by Jordi Sellas interesting entitled "New Generation Cultural Marketing"Among other things, he explained how the Cultural Marketing is a Marketing Experiences and how this is a competitive advantage and, therefore, should focus communication transmission is a" positive and direct experience " , something that is increasingly rare in this world of virtual experiences.

After leaving the bar very high in both the quality of the paper and the rapporteur, it was my turn to me. My presentation was titled "The 10 most common mistakes in online communication companies in the world of performing arts". To make this presentation, previously analyzed the websites of twenty assistants and in my presentation I was enumerating communication errors being committed (although I tried to use the pages more like best practice, that as examples of malpractice). Some of these errors are, for example, not of who is the target audience of the site, using technology not suitable for web pages, not taking into account the potential of web 2.0 in their communications, etc.

Deputy under these lines the power point I used to illustrate the presentation.

After my presentation, we made a break for lunch and afternoon rebuked the day with a session given by Daniel Olivares, in which we explained the basis of conversion of visits to users.

The day ended with Georgina Cisquella, an excellent communicator, with extensive experience in cultural communication, which gave us a very interesting presentation entitled "Theater, Internet and Media"In which he showed us the latest trends in communication. For me, it was really an inspiration.

From these lines I can only thank the CIATRE provided as to be invited to participate in this conference and congratulate them for organizing the event so much.