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Slides of the presentation at the conference on "Financing and Culture"

I just uploaded to Slideshare slides I used in La Laguna to illustrate a presentation entitled "Sponsorships 3.0"I gave at Journeys"Financing and Culture"That is llevarona out last week in La Laguna, Tenerife.

Here they are embedded.

It was a pleasure to participate. The organization was fantastic and the other super interesting speakers.

Later note: I just saw that the organization (also fantastic) is extremely efficient. They just hang up the video with the paper. Here it is embedded:

Financing days and Culture in La Laguna (Tenerife)

On Thursday 21 start at La Laguna (Tenerife) the events entitled entitled "New Challenges for Financing CultureModels and techniques of fundraising in the current economic context"And that will take place over 3 days.

These days seem to me particularly important in the current context, in which scarce resources and successive budget cuts affect cultural enterprises dramatic way.

The funding model of culture that we kept so far (the French model) based on public financing of activities of general interest of the population, is being replaced by the Anglo-Saxon model based on a mixed de financiación pública y privada (… con la parte pública más bien escaseando). Para realizar este cambio es necesario que todo el sector se adapte a este nuevo entorno y esto está siendo especialmente difícil en muchas empresas. Al cambio en la financiación hay que sumarle la bajada del consumo de cultura por parte de los ciudadanos como parte de las medidas para sobrevivir en su día a día… así que la situación, más que dramática, en algunos casos, es una sentencia de muerte.

Law of Citizen Participation and Patronage should try to act in a plane triple (legal, economic and institutional) to regulate the current situation and help companies in this new environment ... but still not clear how it will do so.

It is in this context that the city of San Cristobal de La Laguna organized this conference on Financing for Culture, adapted to the new economic framework and with the idea of ​​helping the Canary cultural industries.

My participation in them will be on Saturday morning, with a presentation on how to make the most of our funds in cultural promotion on the Internet, as well as the tools we have to give more visibility to our sponsors to thereby put them in value and possibly get. I will also talk a moment about platforms crowdfundingAlthough I will not dwell on it because one of the presentations at the conference will be devoted precisely how to get funding through such portals.

You can see the entire program in this PDF: Conferences on Financing and Culture

The sessions are free, but seating is limited to 140 seats, so if you want to attend, please contact the organizers www.aytolalaguna.es (Days financing culture). Phone 922 60 11. 50 - 19 (Department of Culture Pza Santo Domingo, s / n 38201. La Laguna....).

See you there.

later note: You can see the slides used in the presentation by clicking here -> Financing and Culture - Montserrat Peñarroya

The Death of Juliet Agustin, director of the Puppet Center in Lleida

Juliet died last Friday. A car accident in Llardecans (Segrià, Lleida). 59 years.

His death leaves a great void in the cultural world, and in my heart.

I met Juliet when two years ago I was invited to give a lecture as part of the Fira de Teatre de Titelles of Lleida (of which she was the director). At that point, I was struck by its vitality and way of working, enthusiastic and completely turned over to others. An extraordinary woman, unusual. With a personality and a way of being, that leaves a mark in the heart of anyone who crosses her. I was no exception. We continued to see the months following our meeting, and whenever I've been through Lleida I dropped by the Puppet Center to say hello.

She, her husband and his team at the Center have been doing a lot of work towards the dissemination of this art and its professionalization. Every corner of the former Convent of Santa Teresa (present site of the Puppet Center) bears his imprint. Each small project of many that are made there is a part of it. Continue your legacy will be tough.

My deepest condolences to her husband and family.

A big hug.

Mobile Marketing for Cultural Industries, May 18

On 18 May I have the pleasure to teach the class Mobile Marketing Cultural Industries oriented in the unique setting of the Museu Collet (Carrer Buenos Aires, Barcelona 56-58.) -> NOTE BACK: Assistance to allow interested companies have changed the location. It will now be in the Universitat Pompeu Fabra (UPF) Building France. Ring Walk, 8 from Barcelona.

The duration of the class is for 2 hours, and start at 4 pm.

We see the following:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • concrete examples.
  • key success factors.

The goal is that after two and a half hours, the student is able to understand what the marketing done through mobile phones, understand how to use it for your business, and learn about the different possibilities available to you.

To prepare this talk I have contacted several companies developing applications and various business related to the culture that already use, so the examples we see are real and in some cases also dispose of budgets invested in creating applications, to generate campaigns and generally getting reach a target specific audience through dispostivos mobile phone.

The organization of the event is paid by the SDE (Servei de Desenvolupament Empresarial, the Catalan Institute of Cultural Indústries). So if you want to attend, please contact them to see if there are places available: www.sdeicic.cat

See you.

Digital Marketing Course for Cultural Enterprises - 28 and 30 March

SDEThe next 28 and 30 March a new edition is taught Digital Marketing Course for Cultural Enterprises organized by the SDE (Business Development Service of the Catalan Institute of Cultural Industries).

The course consists of 10 hours of classes in which theory and practice are combined (done in the classrooms of the University Pompeu Fabra and each student has a computer). This is expected to get marketers of cultural enterprises have the necessary skills to conceptualize the website of your company and to create an action plan online that leads them to achieve their business goals.

The agenda is as follows:

  • Operation of a website: How should be the website of a cultural enterprise? What open source tools at our disposal to create the website? How I can get my website is unique despite using a standard content manager? What I have to do to make my website naturally be indexed in search engines ?, etc.
  • Website structure: What is the basic structure of the website of a cultural enterprise How can I target customer, not product How can I reflect on my website marketing strategy for my company?? How I can get more people to contact us and request information How I can sell more?
  • Online promotionHow do I can give out my website What kind of advertising can make How I can use Web 2.0 tools to promote my website, my products and to publicize my business ?, etc.?

We are teachers Victor Francisco, International Digital Marketing specialist and myself.

The hours will be from 9:00 to 14:00 on Monday, March 28 and Wednesday 30 March. As I said before, he taught at the University Pompeu Fabra (Ciutadella Campus - Ramon Trias Fargas, 25) in the computer room 40,153.

For more information about this course, please contact the SDE

We talk to each other.

Theatres 2.0 - An approach to the use of Web 2.0 by theaters

Teatre la Farandula - SabadellEl próximo jueves día 27 de enero, tengo el placer de impartir una sesión de Web 2.0 especial para teatros y otros espacios escenicomusicales públicos. El objetivo de la misma es mostrar a los programadores de estos espacios todas las herramientas que la Web 2.0 pone a su alcance para promocionar los mismos y los espectáculos que se exhiben en ellos.

La sesión la organiza el Departament de Cultura i Mitjans de Comunicació, a través de la Direcció General de Cooperació Cultural, y está especialmente pensada para teatros y auditorios de ámbito municipal.

La asistencia es gratuita pero está limitada al aforo de la sala (50 personas). Se impartirá en la sala de actos del Museo de Historia de Catalunya, en Barcelona.

Esta sesión es una expansión de la que se impartió en octubre, ya que quedaron muchos temas relacionados con la Web 2.0 que no pudimos tratar por falta de tiempo. Con esta nueva sesión, dispondremos de 4 horas más (empieza a las 10 y termina a las 2) para tratar la Web 2.0 y las herramientas que pueden ser útiles para los programadores teatrales, a fondo.

Encontrarás más información sobre la jornada, así como el formulario de inscripción en este enlace: Teatres 2.0

See you there.

Digital Marketing Course for Cultural Enterprises, Barcelona.

He BDS (Business Development Service) insitió the Catalan Cultural Industries (ICIC) organizes once more the workshop on web and digital marketing for cultural enterprises. The aim of this workshop is to give a guideline for companies in this sector on how they should be their websites and how they can promote themselves on the Internet.

The course is held on 27 and 28 September at the University Pompeu Fabra, and is aimed at companies and organizations in all cultural sectors (music, performing arts, publishing, etc.) is specially designed to train professionals responsible for the Marketing and Communications, as well as web administrators of these companies.

As in previous editions, the speakers are Victor Francisco from (Reexporta) And myself.
For more information and to register, you will find more information here SDE.

10 practical ideas to promote child, youth and family theater Internet

Today I had the pleasure of participating in a round table dedicated to "How to promote and attract audience for children's theater, youth and family"Within the Fair Youth Theatre organized by the Barcelona Provincial Council Y The exhibition.

The aim of the conference was to introduce the various projects and initiatives that different entities held to bring theater to young people and families.

They participated in the round table a representative of the Administration (Cristina Navarro City of Mataro), a representative of a theater (Paco Flor the Theatre Chapí Villena), two representatives of a theater company (Berta i Clara Pons, of the Brodas company) and myself, offering the point of view of a specialist digital marketing consultant. The round table moderated Mireia Sabaté, Director of the ODA (Office for Artistic Diffusion of the Provincial de Barcelona).

The slides with which I illustrated my participation in the round table are what I show below.

You can find more information about the conference by clicking here:
Theater and young audiences - Province of Barcelona

You can also find more information here: Show Igualada

8 and 9 February, Digital Marketing Course for Cultural Industries

On 8 and 9 February impatiremos a new edition of Digital Marketing Course oriented to the creation and promotion of web pages related to cultural industries (Record labels, promoters, art galleries, publishing houses, theaters, various companies, etc.).

As in previous editions, the course is organized by the ICIC (Catalan Institute of Cultural Industries) through SDE (Servei of Desenvolupament Business) and aims to help Catalan cultural industries to become more competitive through the use of Internet and incorporating new technologies into their marketing strategies.

To this end, it has organized a program of work that will address several aspects of Digital Marketing:

  1. How should the website dedicated to culture (paragraphs should contain, how to orient the customer, not the product, what should be the content manager behind the web, what types of manager at our disposal, etc. )
  2. How to attract visitors to the websites of the different types of cultural industry (SEO, SEM, Advertising, Public Relations, Web 2.0, etc.)
  3. How to convert visitors into business contacts (usability, persuasion, etc.)
  4. How to convert visitors into customers (in case there is an e-commerce)
  5. How to retain and develop customers (loyalty programs and lock-in's).
  6. Web analytics tracking oriented marketing actions culture.

The classes impart Victor Francisco (First day) and myself (the second day).

For more information about the course, please contact with the BDS (Business Development Service) clicando here: Formación SDE

See you there.

Review of "CULTURAL TOURISM" José Antonio Donaire - Vitel • the Editions

Cultural tourism, between experience and ritual"It is a book worth reading by little you feel a certain interest in tourism.

The author knows what he's talking and knows the subject, not in vain is a specialist in tourism management in historic cities (among others related to geography and tourism topics).Turisme Cultural - José Antonio Donaire

Although in principle the book is aimed at an academic audience, the content is treated in a pleasant and at the same time is an amazing scholarship. It is recommended for all audiences.

The book is really dense in content, so it's not a book to read at a stretch. It is rather a bedside book. Something to read for a while and then stop to reflect on reading.

Some of the topics covered in the book are:

  • Culture (in capital letters) vs culture (lowercase)
  • The image of a destination vs. the real identity of its inhabitants
  • How is a cultural tourist
  • Cultural tourism is an experience or ritual

With deft skill, the author will introduce topics that seem simple and goes by going to dilemmas that require reflection, and eventually force you to leave the book aside, like it or not, and force you to think about what he said to you a opinion and position yourself to one side or another.

It also includes some interesting thoughts on web 2.0 and its applications in tourism issues.

Anyway ... A real pleasure to read.

Blog author: José Antonio Donaire
Publisher website: Vellum Publishing