Sponsorship Slides 2.0

Today I had the pleasure of participating in Sponsorship Seminar - New Trends, new experiences, organized by Sport Cultura Barcelona and the IESE.

Both the two round tables and individual presentations have been very interesting and in all cases the public has participated with intelligent questions, which have given rise to more interesting explanations. What more could you want?

For my part, here is the presentation that I used to illustrate my talk about Web 2.0, its characteristics and its evolution.

I hope you find it useful.

Seminar on Sports Sponsorship 2.0

On Wednesday 25 May I have the pleasure of participating in the Sponsorship Seminar - New Trends, new experiences, organized by Sport Cultura Barcelona and the IESE.

This seminar will address the latest trends and opportunities in sponsorship of sports organizations.

The program is very interesting and I confess that although it was not one of the speakers would interest me very much to attend this event, since the organization has carefully chosen each of the participants to new trends in sports sponsorships you are treated from multiple points of view , which together, greatly enrich the attendees of the event.

The program is as follows:

  • 08:30 – Collection Acreditations
  • 09:15 – Introduction: Where are we?In charge of Ferran Mascarell, Minister of Culture and Mireia Rius, Director of Institutional Relations at IESE.
  • 09:50 Sponsorship strategy: "The optimization of resources". round table in which Francesca Minguella President of Arts Partners, Alejandro Sanz-Diez de Ulzurrun director of Media and Sponsorship Vodafone and Xavier Oliver, professor at the IESE involved. Moderated by Alberto Fernandez Terricabras, IESE professor.
  • 11:00 – Coffee break
  • 11:30 – Sponsor, sponsored and participatory community: "From Web 1.0 to 2.0 and future 3.0". Roundtable in which we participate Conxa Rodà responsible for the Picasso Museum 2.0, Lluís Alsina Online Manager FC Barcelona and myself project. Moderated by Enric Enrich Enrich Advocats of.
  • 13:15 – Reflections. By José Antonio Marina, philosopher and essayist.
  • 13:45 – Conclusions and Closing by Enric Enrich and Manuel Carreras i Fisas, President of Sport Cultura Barcelona.
  • 14:00 – lunch.

For more information on the day or want to asist to it, this link will give you additional information: seminar SPONSORS

See you at the IESE.

A hug.

Web 2.0 applied to Sport Organizations

Last Friday I had the pleasure of giving the presentation on Web 2.0 adapted to how they can take advantage of the swimming clubs for loyalty to its users, to attract new members and to give value to the brand of their sponsors.

The talk I gave in the framework of the Days 2.0 have title V microFÒRUM the AECNC - The Web 2.0 sports entities, Organized by the Business association of swimming clubs in Catalonia.

Como suelo hacer en estos casos, para preparar la charla revisé las páginas web de los asistentes y busqué las mejores prácticas para ponerlas como ejemplo. Tal como me ocurre cada vez que lo hago, esto me da la ocasión de tomarle un pulso al sector y ver cómo se están resolviendo (desde diferentes ángulos de visión) los problemas a los que se enfrentan este tipo de entidades. Así que cuando digo que es un placer impartir este tipo ponencias, no lo digo por decir… lo digo porque me causa placer aprender nuevos enfoques y descubrir nuevas maneras de afrontar los retos que supone la comunicación online. A demás del placer que supone poder tener la ocasión de explicar lo que he ido descubriendo a una audiencia formada por representantes de casi la mayor parte de clubs de natación de Catalunya… que son muchos.

The presentation that I used to illustrate my paper is as follows:

Once my talk began of Rafael Gimeno-Bayon, abogado asesor en derecho de nuevas tecnologías, especializado en la resolución de problemas de reputación online des del punto de vista legal. La verdad es que ponencia me gustó muchísimo porqué no fue la típica ponencia de “abogado que es alérgico a las nuevas tecnologías” y que va poniendo palos en las ruedas de “los de marketing”. Rafael es un profesional del Derecho con amplios conocimientos de marketing que en todo momento ayudó a los presentes indicando cómo deberían trabajar, qué clausulas legales deberían incluir en sus páginas, para poder sacar el mayor provecho de sus acciones de marketing digital.

We also expluso some cases of online defamation, and some cases of usurpation of personality, and explained how they were resolved. In short, a very interesting presentation and I'm sure it was very useful for attendees.

If I see that Rafael has hung its online presentation, I will include the link in a footnote of this article.

I hope the information is useful.

A hug.