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Discover how to get your free mobile web

[style_image width=”” height=”” image=”https://www.montsepenarroya.com/wp-content/uploads/2012/04/version_mobile.jpg” align=”alignright” alt=”Versión móvil del sitio web de Montserrat Peñarroya” url=”” border=”yes” lightbox=”yes” fade=”yes”]En la pugna por dominar la información a la que se accede a través del móvil (Google a través de web y Apple a través de aplicaciones), Google está cerrando acuerdos con muchas empresas que facilitan que los sitios web se vean bien a través de móvil. Esta iniciativa de se denomina “Go Mobile"And it is within this framework that Google closed last week an agreement with Duda Mobile, which I think can be useful for many companies the week.

We are entering the link below I show, Google Build Your Site enter on the website of Duda Mobile which lets us access to their services for free and without including us advertising on the mobile web (before the agreement with Google, this company was already offering the service, but instead of offering free included advertising).

Una vez dentro de DudaM nos pregunta si deseamos una plantilla para blog o para web corporativa. Una vez decidido esto, podemos personalizar la plantilla entera (colores, fondo, fuentes, iconos, y funcionalidades). Cuando hemos terminado de personalizar nuestra plantilla, nos indica cuál es la URL de nuestro nuevo web móvil (que por supuesto, está en su servidor).

Once we have the code, we only create redirection that take users to this page. To do this, we are given the code. It is enough to click on "continue" to get the complete code that we include in the header (header.php) on our website. This way, when someone enters our website, the website checks if the user navigates from a mobile or from a device on board. If you are on a mobile, you automatically redirected to our new mobile web.

For an example working with this technology, you can browse the same website (www.montsepenarroya.com) From your mobile phone, you'll see the version created with Duda Mobile.

The service is free for a year. Then we spend the premium worth $ 108 ... now I'm not worried. Everything changes so fast that you see to know how many such services we will within a year. We'll see. To get the free site do not need to register or give any kind of data, so it is worth a try.

I hope this article will be useful.

PS: On Thursday impart a session of Mobile Marketing organized by the SDE - ICEC to help businesses realize cultural marketing communications through the mobile phone. See you there.

A hug.

Mobile Marketing for Cultural Industries, May 18

On 18 May I have the pleasure to teach the class Mobile Marketing Cultural Industries oriented in the unique setting of the Museu Collet (Carrer Buenos Aires, Barcelona 56-58.) -> NOTE BACK: Assistance to allow interested companies have changed the location. It will now be in the Universitat Pompeu Fabra (UPF) Building France. Ring Walk, 8 from Barcelona.

The duration of the class is for 2 hours, and start at 4 pm.

We see the following:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • concrete examples.
  • key success factors.

The goal is that after two and a half hours, the student is able to understand what the marketing done through mobile phones, understand how to use it for your business, and learn about the different possibilities available to you.

To prepare this talk I have contacted several companies developing applications and various business related to the culture that already use, so the examples we see are real and in some cases also dispose of budgets invested in creating applications, to generate campaigns and generally getting reach a target specific audience through dispostivos mobile phone.

The organization of the event is paid by the SDE (Servei de Desenvolupament Empresarial, the Catalan Institute of Cultural Indústries). So if you want to attend, please contact them to see if there are places available: www.sdeicic.cat

See you.

Slides and manual "Building websites using WordPress"

Last Monday I had the pleasure of being able to deliver one of the most difficult classes that I face from time to time: this is the kind of "Creating websites using WordPress"As a tool for publishing and content management. installation is not difficult ... it is very difficult to explain how people who have not ever done, using different tools and hosting services which have different control panels (and some unintuitive).

This time the class was oriented to cultural industries and was aimed at the more than 50 attendees consiguiesen put online your own website and would understand the operation of WordPress as content manager.

The success was not total, but many succeeded. Some of the incidents encountered were the following (I am writing to serve as support for upcoming classes):

  • The hosting was hired too late and the beginning of class, the domain and hosting were not yet activated. How to fix: hiring before hosting.
  • The hosting contract does not support creation of databases: you need to ask before making a purchase. The hosting where you do purchase must allow the phone call and ask. If not, it's a web host that does not interest us why will be very hard to give us a good day technical support that we need.
  • The student does not have the necessary data for the class. These data are the login and password of hosting control panel (to create an FTP account) and to create the database.
  • The hosting contract does not support WordPress: we find a case in which the contract was hosting on Windows servers that did not support the use of WordPress. My recommendation is that servers with Linux operating contract. But anyway, again, it is best to ask before hiring hosting.
  • In the already available hosting a website. In this case, no problem: a directory is created within the website and the new page there is installed for testing. When we are sure we want to use WordPress and we know how to customize it, you can uninstall it and install it again so in the root directory.

They think they were all incidents.

Luckily I could count on the collaboration of 2 assistants: Alfonso Gonzalez (author WordPress manual you'll find under these lines) and my son Jaume (that has helped me several times in the WordPress installation on computers of students). Both I give them the thanks publicly. Without your help, everything would have been much more complicated.

Attached below the WordPress manual Alfonso Gonzalez and PowerPoint presentation I used to go to guide the class to the installation.

Here is the manual:

Here is the Power Point:

I hope you find it useful in case you want to perform your own installation.

A hug.

Slides used at the conference Culture 2.0 - web 1.0 to 3.0

I just hung on my account Slideshare the slides that I used last February 23 at the conference on culture 2.0 Teaching at the Centre d'Art Santa Monica, organized by the BDS (Business Development Service of the Catalan Institute of Cultural Industries).

The talk aimed to help cultural businesses develop their strategies for Web 2.0. To do this, we try what is Web 2.0, how it differs from 1.0, what tools can be useful for us to promote our cultural enterprises, which are key factors for success and where internet evolves.

These are the slides:

I hope you find them useful, though (obviously) is not the same as hearing the talk :-)

My next appointment with the SDE will be next March 28 in the first of the days of Digital Marketing Course for Cultural Industries.

I go all right. See you there.
A hug.

Digital Marketing Course for Cultural Enterprises - 28 and 30 March

SDEThe next 28 and 30 March a new edition is taught Digital Marketing Course for Cultural Enterprises organized by the SDE (Business Development Service of the Catalan Institute of Cultural Industries).

The course consists of 10 hours of classes in which theory and practice are combined (done in the classrooms of the University Pompeu Fabra and each student has a computer). This is expected to get marketers of cultural enterprises have the necessary skills to conceptualize the website of your company and to create an action plan online that leads them to achieve their business goals.

The agenda is as follows:

  • Operation of a website: How should be the website of a cultural enterprise? What open source tools at our disposal to create the website? How I can get my website is unique despite using a standard content manager? What I have to do to make my website naturally be indexed in search engines ?, etc.
  • Website structure: What is the basic structure of the website of a cultural enterprise How can I target customer, not product How can I reflect on my website marketing strategy for my company?? How I can get more people to contact us and request information How I can sell more?
  • Online promotionHow do I can give out my website What kind of advertising can make How I can use Web 2.0 tools to promote my website, my products and to publicize my business ?, etc.?

We are teachers Victor Francisco, International Digital Marketing specialist and myself.

The hours will be from 9:00 to 14:00 on Monday, March 28 and Wednesday 30 March. As I said before, he taught at the University Pompeu Fabra (Ciutadella Campus - Ramon Trias Fargas, 25) in the computer room 40,153.

For more information about this course, please contact the SDE

We talk to each other.

How to Make a Benchmark

Yesterday I had the pleasure of teaching the first session of the new edition of Digital Marketing Course for Cultural Industries organized by the SDE (Servei and Business Development, the Catalan Institute of Cultural Industries).

This course consists of two parts, one aimed at discovering how it should be the website of a company dedicated to some kind of cultural industry and the other more properly dedicated to Digital Marketing part. At the beginning of this second part we saw 2 of the main techniques to attract visitors (SEO and the tools of Web 2.0). The other techniques will be discussed during today's class.

In my class yesterday one of the points we saw was the Benchmarking and explained to the students that can not be Marketing regardless of the market and therefore it is essential that we know what our position on the companies with which we compete or regarding companies similar to ours.

How to make a benchmark?

This requires defining the variables we want to analyze, to know what our position is based on these variables, see what the position of the competition, then, is ideal capture it all in a positioning map.

The variables that I propose in my classes are as follows:

Benchmark technical level:Ficha de competencia/benckmark

  • How many pages indexed in Google have a website? (: (Without quotation marks and domain name who wish to analyze) in Google this information looking for "nombredominio.com site" is obtained).
  • What PageRank has a website? (Obtained from the Google toolbar, any SEO plugin or from an online tool).
  • How many pages are linking to the page you analyze? (I recommend obtaining these data from which Alexa.com offers).
  • What position does that website ranking in Alexa.com?

Marketing Benchmark level:

  • What is the target audience for that enterprise and which segments attacks through its online communication?
  • What is your value proposition?
  • What Digital Marketing actions have detected that performs this company? (This can see watching who linkea to page [online news, blogs, directories ...] and looking for his name on Google [see social networking profiles, quotes, articles, etc.]).
  • What features we would highlight their website.

With this a good record for each of our competitors and also for our own company is obtained. And these data will help us know where we want to be, where we want to go and how we will do it.

The positioning map that I use is a graph showing bubble techniques 3 variables: the PageRank (the radius of the bubble), the position in the Alexa ranking (egComo hacer un benchmarkand abscissa) and the size of the page (vertical axis).

The attached image is of one of these maps, the other image corresponds to a record of competence (in this case corresponds to a theater).

Yesterday I promised the students would write this post and would hang up Excel I had created from the websites of some of the companies attending the class, so that you have sample and was not needed to start it from scratch (the graph it is complicated to make, the axis scales are logarithmic, the axes are reversed so that the best position appears on the top right, and definitely not a chart by selecting data from a table is displayed by pressing a button ... of Hence recommend students to use mine as a basis for their work).

Anyway ... here goes the Excel worksheet for creating the graphic benchmarking.
Excel Chart "How to Make a Benchmark"For you to base.

(If you do not see the graphic good or bubbles are not 3D is because you are using an older version of Excel. Although I have saved the file in .xls format so that everyone can open, you are actually created using the .xlsx )

I hope you find it useful and now already know cow do a good benchmark.

If you attended the event and want the full-slide of the entire course of Digital Marketing for Cultural Industries, recalls that shortly the SDE will send an email with a link to their servers from which you can download.

A hug.

Slides of "The 10 mistakes in online communication" of the performing arts industry

Yesterday I had the pleasure of giving once again the conference "The 10 most common mistakes in Internet communication " but this time applied to the performing arts, with the aim of helping companies related to theater, dance and generally any kind of artistic performance, improve communication via the Internet.

The conference was organized by the SDE (Business Development Service of the Catalan Institute of Cultural Industries) and everything is part of a conference destined to give cyclo Education of the people who form part of the Catalan cultural industry.

Corresponding to this day slides can be found here:

All threads started in this presentation (SEO, email marketing, Web 2.0, usabiliad, etc ...) and many more, will be treated further in the course of Digital Marketing which will be held on 11 and 12 May at the headquarters of the Pompeu Fabra University, also organized by the SDE. This course will no longer have seats, but new issues face to be held in September or October, if you are interested in attending any of them, please contact the SDE.

We talk to each other.

Digital Marketing Fair Street Music Vila-seca

This Friday May 7, 2010 I have the pleasure of giving the conference "The 10 most common mistakes in Internet communication in the field of music"Within the framework of the Fair and the 11th Street Music Vila-seca.

Este certamen se viene celebrando desde el año 2000 y tiene por objetivo descubrir nuevos valores musicales, para su posterior incorporación profesional a la programación de festivales, conciertos y otros eventos relacionados con la música. De ahí que sea especialmente importante para estos grupos saber cómo enfocar su comunicación en internet y concretamente, qué errores no cometer. Este es el motivo por el que se han incluido en estas jornadas sesiones como la mía, orientadas a la formación en Marketing Digital para estos grupos.

Among those attending the fair are also programmers shows (private and public) seeking new groups to display in their auditoriums, theaters and festivals. The programming of the fair to bring together these groups (new groups on the one hand, and programmers, on the other) is really interesting. It is available here: http://www.firacarrer.cat

It will be a pleasure, but also an honor to lend a hand in improving communication groups begin their professional activities. For this I am preparing slides with good and bad practices carried out on web pages (and other forms of online communication) of the attendees themselves. I'll post the presentation in this post, after the conference ended.

To know the exact place and time of the conference:

Conference "The 10 mistakes"

See you there.

A hug

BACK NOTE:
The conference already held. Everything was good.

These are the slides with which I illustrated my presentation, I hope you find them useful:

10 shares of Digital Marketing for Municipal Theatres

On Tuesday 23 February, I had the pleasure of participating in the conference "The challenge of filling a Theater"Organized by the Barcelona Provincial Council 16 and 23, with the aim of helping local theaters to market more effectively their spaces.

My participation was in the form of practical paper that I listed and explained some Digital Marketing actions that can be performed easily and cheaply by the theaters themselves.

Prepare this paper was not easy. Most theaters do not have their own website and use the website of their respective municipalities to publicize their programs. On the other hand, promotion budgets are scarce and human resources devoted to the management of these theaters are also scarce, although these professionals make up with dedication and commitment to improve day after day the results obtained by their establishments.

So although SEO is one of the most effective techniques of Digital Marketing in this case was dismissed for lack of website on which direct control you have. This caused had to seek actions were feasible but were based on the use of other techniques used to attract visitors to a website.

The end result was 18 concrete actions (although the title enunciated 10 shares), that theaters can apply from tomorrow, and in many cases, without extra funding, although with working hours on the network.

This is the presentation I used for the presentation.

8 and 9 February, Digital Marketing Course for Cultural Industries

On 8 and 9 February impatiremos a new edition of Digital Marketing Course oriented to the creation and promotion of web pages related to cultural industries (Record labels, promoters, art galleries, publishing houses, theaters, various companies, etc.).

As in previous editions, the course is organized by the ICIC (Catalan Institute of Cultural Industries) through SDE (Servei of Desenvolupament Business) and aims to help Catalan cultural industries to become more competitive through the use of Internet and incorporating new technologies into their marketing strategies.

To this end, it has organized a program of work that will address several aspects of Digital Marketing:

  1. How should the website dedicated to culture (paragraphs should contain, how to orient the customer, not the product, what should be the content manager behind the web, what types of manager at our disposal, etc. )
  2. How to attract visitors to the websites of the different types of cultural industry (SEO, SEM, Advertising, Public Relations, Web 2.0, etc.)
  3. How to convert visitors into business contacts (usability, persuasion, etc.)
  4. How to convert visitors into customers (in case there is an e-commerce)
  5. How to retain and develop customers (loyalty programs and lock-in's).
  6. Web analytics tracking oriented marketing actions culture.

The classes impart Victor Francisco (First day) and myself (the second day).

For more information about the course, please contact with the BDS (Business Development Service) clicando here: Formación SDE

See you there.