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Slides of the session "Managing your personal brand with 2.0 tools and values ​​..."

Today I had the pleasure of participating in the Women's Lobby IESE giving a session on how to create a personal brand and how to manage the tools 2.0 that now have at our disposal.

I used slides to illustrate the presentation are as attached below.

I hope you find them useful.

A big hug.

Tuesday 7, "Managing your personal brand" at IESE

He next Tuesday, May 7, at 13: 30h I am pleased to participate once again in one of the sessions Women’s Lobby IESE (North Campus c / Arnus i Garí 4-7). This time the subject we will be that of the management of personal brand through social networks, with clear values.

This is a subject I am passionate and I am particularly interested that can help many people to turn around his career, and now, I think there are many women who necesitan.También it seems important nuance that is added on the importance of managing personal brand based on values ​​and authenticity ... although in some cases we have to reinvent ourselves.

So it's a talk that I teach and where gladly do it as I enjoy both listening to the audience participation. Last year, this session was very well received and the contributions of the participants were especially interesting and enriching.

In this talk we will see what variables affect the image of a person on the internet, how to manage them, what tools we can use to make and how to measure results. In short, what I explain is how to manage your personal brand much like how to be managing a trademark but being ourselves the "product" and the aim being a professional and personal improvement.

The session is free but seating is limited, so if you want to attend, please contact Marisa Brown IESE (MPardo@iese.edu; 93 602 4157). You can also subscribe to Women’s Lobby entering here: Women’s Lobby.

After the talk we will have a lunch at the restaurant at IESE (round tables for 10 people each), these lunches are always very interesting and they took advantage for networking and meeting the wonderful women, good professional and committed to society, go to the Women's Lobby ... so if you stay, bring cards!

Lunch is open to all attendees. If you want to participate, you should also indicate it to Marisa. Lunch will cost 25 euros.

See you in a week.

A hug.

Slides "Managing our personal brand through social networks"

In this post you can find the presentation that I used this morning to teach the session on "Manage our personal brand through social networks"Women's Lobby at IESE.
I hope you find it useful.

A big hug.

Tuesday 11, manage our personal brand through social networks at IESE

He next Tuesday, Oct. 11, at 13: 30h I am pleased to participate in the second session Women’s Lobby in the North Campus (c / Arnus i Garí 4-7) at IESE. This time the subject we will be the management of personal brand through social networks.

Este tema me apasiona y me interesa especialmente por que puede ayudar a mucha gente a dar un giro a su carrera profesional. Así que es una charla que imparto con mucho gusto y donde disfruto tanto al realizarla como al escuchar la participación de los asistentes. Al ser en el Women’s Lobby, estoy segura de que las aportaciones serán especialmente interesantes.

In this talk we will see what variables affect the image of a person on the internet, how to manage them, what tools we can use to make and how to measure results. In short, what I explain is how to manage your personal brand much like how to be managing a trademark but being ourselves the "product" and the aim being a professional and personal improvement.

The session is free but seating is limited, so if you want to attend, please contact Marisa Brown IESE (MPardo@iese.edu; 93 602 4157).

After the talk we will have a lunch at the restaurant at IESE (round tables for 10 people each), these lunches are always very interesting and they took advantage for networking and meeting the wonderful women, good professional and committed to society, go to the Women's Lobby.

Lunch is open to all attendees, so if you want to participate, you should also indicate it to Marisa. Lunch has a cost of 25 euros.

See you there.

A big hug.

Sponsorship Slides 2.0

Today I had the pleasure of participating in Sponsorship Seminar - New Trends, new experiences, organized by Sport Cultura Barcelona and the IESE.

Both the two round tables and individual presentations have been very interesting and in all cases the public has participated with intelligent questions, which have given rise to more interesting explanations. What more could you want?

For my part, here is the presentation that I used to illustrate my talk about Web 2.0, its characteristics and its evolution.

I hope you find it useful.

Seminar on Sports Sponsorship 2.0

On Wednesday 25 May I have the pleasure of participating in the Sponsorship Seminar - New Trends, new experiences, organized by Sport Cultura Barcelona and the IESE.

This seminar will address the latest trends and opportunities in sponsorship of sports organizations.

The program is very interesting and I confess that although it was not one of the speakers would interest me very much to attend this event, since the organization has carefully chosen each of the participants to new trends in sports sponsorships you are treated from multiple points of view , which together, greatly enrich the attendees of the event.

The program is as follows:

  • 08:30 – Collection Acreditations
  • 09:15 – Introduction: Where are we?In charge of Ferran Mascarell, Minister of Culture and Mireia Rius, Director of Institutional Relations at IESE.
  • 09:50 Sponsorship strategy: "The optimization of resources". round table in which Francesca Minguella President of Arts Partners, Alejandro Sanz-Diez de Ulzurrun director of Media and Sponsorship Vodafone and Xavier Oliver, professor at the IESE involved. Moderated by Alberto Fernandez Terricabras, IESE professor.
  • 11:00 – Coffee break
  • 11:30 – Sponsor, sponsored and participatory community: "From Web 1.0 to 2.0 and future 3.0". Roundtable in which we participate Conxa Rodà responsible for the Picasso Museum 2.0, Lluís Alsina Online Manager FC Barcelona and myself project. Moderated by Enric Enrich Enrich Advocats of.
  • 13:15 – Reflections. By José Antonio Marina, philosopher and essayist.
  • 13:45 – Conclusions and Closing by Enric Enrich and Manuel Carreras i Fisas, President of Sport Cultura Barcelona.
  • 14:00 – lunch.

For more information on the day or want to asist to it, this link will give you additional information: seminar SPONSORS

See you at the IESE.

A hug.