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On July 23 course Website Creation with WordPress

Following requests received from some of my students next Friday, July 23 I impart a special meeting for all students in any of the Masters where I teach en la UAB. This class is open to students in the 2010 editions as alumni of the 2009 editions.

In principle, students can attend this class should receive a notice from the university in their emails.

Class: Creating a website using WordPress as content manager.
DayFriday 23 at 10am
Place: Graduate School of the UAB (room to be confirmed)
Cost: for free.

Duration of the class: About 4 hours, although if they wish, students may leave as soon as they have the website online and running.

What we learn: aprenderemos cómo descargar el software para la gestión de contenidos (WordPress), cómo utilizar un cliente de FTP (File Transfer Protocol) para subir ficheros a un servidor, cómo crear una base de datos y un usuario para esa base de datos, cómo instalar WordPress en un hosting, cómo configurarlo, cómo cambiar el diseño original de WordPress utilizando nuevas plantillas, cómo editar una plantilla y cómo entrar el contenido al sitio web. Si tenemos tiempo y todo sale bien a la primera, también veremos cómo abrir una cuenta en Google Analytics y cómo incluir los códigos de seguimiendo en WordPress para poder analizar el tráfico de la página web que habremos creado.

Example of some corporate websites created by our team using WordPress: www.fertilaiser.com, www.restaurantinsolit.com, www.sixtytwohotel.com, www.albumdigitalcanarias.com, www.biciescapa.com, www.top-noticias.com and of course, this blog www.montsepenarroya.com

What you need: While the class to follow and end up getting a perfectly functional website you must have the following

Having all this takes an active couple of days ... so do not wait to the last minute to buy it because it will serve to have it ready in class. A class you must arrive with the login and password control panel of the contracted accommodation. This will be sent by email when you make the hiring of hosting.

If someone does not want to buy a domain or hire a hosting but want to follow the class, you can do it anyway. I will live installation screen classroom.

If someone wants to start the installation without the class, here's a good tutorial on how:
http://info.cdmon.com/index.php?page=instalacion-wordpress&hl=esp in case of emergency we can see in class what happened.

What you learn in this class will serve to install any type of content management system (including electronic commerce). You will see how in a morning get a fully functional website!

Class language: It is possible that this class students of the Master is aimed at Euroasian International Business, if any of them do not speak Castilian class would be taught in English ... but do not suffer because'll going table to table checking what you are about doing and helping those who have difficulties.

If you are a student and the week of July 23 has not yet received the notice from the university and wish to attend this class, please send me an email.

See, a hug.

How to make a good executive summary? (See examples)

These days, some of which I impart Masters in Digital Marketing classes are coming to an end and students must present their final projects Master. These projects can be in the form of research, in the form of Marketing Plan or as Business Plan. Most of my students choose the latter option. So tutorials in recent weeks are to finish finalize their projects, prepare executive summaries (Which although included at the beginning of a business plan is written at the end) and to prepare presentations to be performed before a court of the university.

During tutorials this week I realized that for many of these students perform executive Summary It is not as easy as it seems to me. So for them, I wrote this post.

What is an executive summary?

A executive Summary It is a document provided as an appendix of a business plan that aims to summarize in a two-page, our business plan.

This document is the one that will give our potential investors in a first contact. We never deliver our business plan directly for two reasons:

  1. Because our potential investor does not know if you're interested or not our business, and therefore do not want to read a document that can have more than 100 pages (you'll want most, spend 5 minutes to listen).
  2. Because we do not know our future investor (... could be a future competitor) and we're not delivering our business plan to anyone.

How can you make an executive summary easily?

The easiest and most effective way (or at least this is my opinion based on my experience) to make good executive Summary It is putting it in the form of FAQs (Frequently Asked Questions), ie, in the form of questions that may arise our potential investors and we will look to respond in three lines max per question.

What questions poses a potential investor?

These are some of the questions that our executive SummaryAt least, should respond:

  1. What problems have you encountered?
  2. What is the project about? (How will you fix the problem?)
  3. Where is the business? (How do you earn money?)
  4. How much money is needed to create it?
  5. How long it will reach breakeven (or neutral, or break even.. depending on where the investor is)? and What economic results will be obtained?
  6. What equipment is carried out?
  7. Why do you think you will succeed?

These same questions are surely the court to hear our final Master thesis will also consider well worth the students to take well prepared and be able to answer without hesitation.

In this video I explain how.

To see an example of Executive Summary including the questions, click here: Example executive summary

To see an example of Executive Summary written up no questions included, click here: Example executive summary 2

Both examples are both perfectly valid to present to a court of projects to present to potential investors.

I hope I have been helpful.

We talk to each other.

About Courses, Masters and Graduate Studies in Digital Marketing

Every day I receive emails from people asking me advice when choosing a Digital Marketing course in BarcelonaSo finally I decided to write this post to see if I can help more people.

About Masters and postgraduates, and Digital Marketing

I do not know all programs and all schools (in fact, I know a tiny part of Digital Marketing training offered in Barcelona), but I can recommend the following programs because I teach them and know them well:

Master in Finders the IDEC - Pompeu Fabra University. This Masters is taught 100% online and is focused on SEO and SEM. I participate in the part of SEM, but I attest that SEO is in the hands of true professionals and experts in the field.

Master in Digital Marketing and Distribution, UAB - This master specializes in Digital Marketing, but also teaches Strategic Marketing (is unthinkable perform actions of Digital Marketing without a knowledge base in Marketing) and is 100% online. The first edition was held in May 2010. It is not yet included on the website of UAB Masters Online (... we're at it), but you can request information through the website of the Programs Master in Marketing and Distribution UAB (which has the link to the page of the master include it in this post).

In the following UAB Masters impart the subject of Digital Marketing, But they are not specialized in this field:

In the CETT School of Tourism and Hospitality linked to the University of Barcelona: Master in eTourism: Marketing Strategies and Marketing, This master's face and is held once a year.

In the CIS, University of Barcelona: Master in Globalization, International Trade and Emerging Markets, This master's face and is held once a year. I participate in the section on SEO.

About Courses and Sessions

Throughout the year I teach or participate as a teacher in many courses in Digital Marketing and SEO. Some of them are single day, others are 4 or 5 sessions of 4 hours.

The best way to see all courses and sessions in which I participate is subscribing to this blog. Each time frame a session or a course in my schedule, I write a post (... or at least try to).

All can be found by clicking here: Courses and Conferences

To subscribe to the blog simply indicate the email in the box that appears in the column on the left (at the top).