Two big news: we started the second edition of the MOOC SEO (8 May 2017) and also this MOOC SEO can be validated by the subject of SEO New Online Master in Digital Marketing and Social Networks we are preparing with the University of Vic.
Description MOOC SEO: Master the basics of SEO (Search Engine Optimization). 2016 has been a year of great change in the Google algorithm. Learn what's behind a good SEO strategy for 2017, including keyword planning, content optimization, link building, semantic markers, Ecommerce SEO, local search and mobile strategy.
We are teachers Helena Casas and myself, with UVic - Universitat Central de Catalunya. The previous edition worked very well 11,700 students were enrolled at MOOC and the final score was 9.7 out of 10. This year we will continue fighting for quality and to achieve excellence.
But what is a MOOC?
The acronym MOOC are "Massive Open Online Course" ie massive open online course. This means that the course is open to everyone and is 100% online.
In fact it is a course in which teaching is taught through video. In particular of 31 training videos for about 5 minutes on average each test type exercises and a final exercise that can go to work from day one (this is one of the improvements we have made over the previous edition).
Why an SEO MOOC?
Well, the SEO has changed a lot during this 2016, the large deployment of semantic responses from Google, the creation of the Knowledge Graph, changes in Pinguin, etc. So along with Helena Casas decided it would be nice to create a series of videos explaining today, how SEO works. Now this is already the second edition.
MOOC How does SEO work?
The MOOC consists of short videos in which deepens in each of the aspects that affect SEO. The course is organized in modules formed by 2 or 3 videos. After each module an online test is performed to ensure that the student makes a progression in their knowledge.
At the end of MOOC students will be able to realize the strategic SEO plan for a company ... and in fact, this is the final exercise.
The course lasts 6 weeks.
Does SEO MOOC free or paid?
Como la mayor parte de MOOC, éste puede realizarse de forma gratuita y obtener así el certificado de “Participación en curso de SEO: Posicionamiento en Buscadores”, pero puesto que el curso se imparte dentro de la plataforma universitaria MiriadaX, se ofrece también un certificado oficial, previo pago de su coste, a aquellos inscritos que lo soliciten y que hayan logrado el 100% de todos y cada uno de los módulos del curso. Este certificado reconoce la superación, con éxito, del curso. Puede descargarse como un diploma en formato PDF y como un badge, que además, se muestra en la plataforma y puede exportarse a “Mozilla Open Badges”. El coste del certificado de superación de este curso es de 40 € (impuestos incluidos).
Where will I find more information about the SEO MOOC?
For here: Mooc de SEO on the website of Miriadax (MOOC platform university in Castilian and Portuguese)
Does the MOOC can be validated by a subject of a Master?
Yes, along with Helena Casas and the University of Vic, we are preparing a Master in Digital Marketing to be conducted online. Some of the subjects are taught in MOOC format, one is SEO and content is exactly the MOOC we are now presenting again, so if you get the certification MiriadaX as has successfully completed the MOOC, you are validated this subject in the Masters.
I hope it is of your interest and we let's see soon in this new edition of MOOC SEO :-)
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.