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Digital Marketing for Business Publishing Music

Yesterday I had the pleasure of participating in the training sessions of the AEDEM, (the Spanish Association of Music Publishers) Non-profit entity with independent status, which aims to integrate music publishers who work in Spain.

For those not familiar with the sector indicate that the music publishers work with 3 types of products: the copyright of the musicians they represent, editing scores and the distribution of scores. Both classical music and light music.

Your customers are musicians performers, schools and conservatories, corals and associations, musical production, advertising production companies, film production companies, etc. When, for example, a type interpreter David Bustamante wants to expand their repertoire of songs, his production goes to one of the companies associated with the AEDEM and buy the rights to use any of the songs from the authors they represent these companies.

En una internet en la que una buena parte de la gente cree que toda la música debería ser gratuita y en la que gestionar los derechos de autor parece que sea una práctica casi diabólica, es realmente complicado realizar Marketing Digital, así que confieso que ésta ha sido una de las ponencias más difíciles de preparar ya que es todo un reto conseguir llegar al público objetivo de este tipo de empresas. No envidio para nada a los profesionales que deben luchar, con sus páginas web, para atraer tráfico cualificado y convertirlo en contactos comerciales o en clientes de sus empresas editoras de música. Si ya de por sí esta es una tarea complicada, en este subsector de la industria musical, aún lo es más.

Another issue concerns the subsector is your relationship with SGAE, ya que la AEDEM está bajo el paraguas de la SGAE, pero mantiene una relación de amor-odio con ellos. Bien, no sé si realmente la palabra amor-odio sería la adecuada en este caso, pero lo cierto es que por un lado la SGAE defiende los derechos de los miembros de la AEDEM, pero por otro lado la mala reputación de esta entidad en algunos círculos, afecta también a la asociación y eso les preocupa. Así que la AEDEM está con ellos, pero a la vez desea que su imagen no se vincule directamente a la de la SGAE… visto desde fuera, es un tanto curioso, cuanto menos.

Anyway ... the day went well, preparing the presentation cost me a lot, but I think people have been happy, or has at least seen that there is work to do and that if well suited their websites, there are ways get attract potential customers.

Here is the presentation in case anyone wants to see or think you may be of benefit.

We talk to each other.

Digital Marketing Fair Street Music Vila-seca

This Friday May 7, 2010 I have the pleasure of giving the conference "The 10 most common mistakes in Internet communication in the field of music"Within the framework of the Fair and the 11th Street Music Vila-seca.

Este certamen se viene celebrando desde el año 2000 y tiene por objetivo descubrir nuevos valores musicales, para su posterior incorporación profesional a la programación de festivales, conciertos y otros eventos relacionados con la música. De ahí que sea especialmente importante para estos grupos saber cómo enfocar su comunicación en internet y concretamente, qué errores no cometer. Este es el motivo por el que se han incluido en estas jornadas sesiones como la mía, orientadas a la formación en Marketing Digital para estos grupos.

Among those attending the fair are also programmers shows (private and public) seeking new groups to display in their auditoriums, theaters and festivals. The programming of the fair to bring together these groups (new groups on the one hand, and programmers, on the other) is really interesting. It is available here: http://www.firacarrer.cat

It will be a pleasure, but also an honor to lend a hand in improving communication groups begin their professional activities. For this I am preparing slides with good and bad practices carried out on web pages (and other forms of online communication) of the attendees themselves. I'll post the presentation in this post, after the conference ended.

To know the exact place and time of the conference:

Conference "The 10 mistakes"

See you there.

A hug

BACK NOTE:
The conference already held. Everything was good.

These are the slides with which I illustrated my presentation, I hope you find them useful:

Reseña de “ANATEMA” de Neal Stephenson – Nova, Ed. B

AnathemaI believe that Anathema It is one of the best science fiction books I've read this 2009. But I am obliged to warn in advance that it is not easy to read and it is necessary to perform an act of faith during the first 150 pages of the book. That said, the typical good book by Neal Stephenson: great prose, good sense of humor, impeccable setting and well created and deep characters. all a joy. If you also like philosophy, music, mathematics and science in general, then you would not stop reading.

Writing this review will not be easy (hence this task has been delayed a few weeks), there is much to explain and much to consider.

As far as the argument is concerned, Stephenson unveils us little by little the story of a planet called Arbre, like Earth but not the same, with a history of collapse and social and cultural rebirth that has taken so far in which the action of this book lies. The actual plot begins with the discovery in the sky Arbre of an alien spacecraft orbiting the planet for two years. Our protagonist and his companions sources (As Arbre vocabulary, people who have sworn to follow the Discipline Cartasiana and they are living in a kind of monasteries called concentos) Shall establish contact with the ship and try to understand these strange beings coming from elsewhere and not chemically or culture share with the people of Arbre.

Without warning, Stephenson puts us squarely in the culture of Arbre, using vocabulary and concepts of Arbre, which for the poor mortals of Earth are really hard to understand (these are the 150 pages that need to overcome in order to fully enjoy the book) ... in the end, total immersion is appreciated and you see that gives the book a rich and exquisite dimension that would otherwise not be achieved, but at first ... phew, you have to repeat yourself like a mantra "this is a book Stephenson, I have faith"A few times, to keep going and not give up when you get whole paragraphs that do not understand ... to illustrate, here's an example:

“Tres fras y dos sures cantaron un motete en cinco partes mientras otros doce revoloteaban frente a ellos. En realidad, no estaban revoloteando, aunque desde donde estábamos daba esa impresión. Cada uno de ellos representaba el índice superior o inferior de una ecuación teorética sobre ciertos tensores y una métrica. Al desplazarse de un lado a otro, cruzándose e intercambiando posiciones mientras se movían frente a la mesa principal, estaban representando un cálculo sobre la curvatura de una variedad tetradimensional, con varios pasos de simetrización, antisimetrización y elevación y descenso de índices. Si alguien que no supiese nada de teorética lo hubiese visto desde arriba, se habría llevado la impresión de que era un baile campestre. La música era encantadora a pesar de que cada pocos segundos el gimoteo de los cismexes la interrumpía.”

... This paragraph corresponds to page 120 of the book. I promise to prospective readers that by the end of the book, passages like this are totally clear and understandable ... at least as regards vocabulary. Little by little you discover that a "cismex"It is something advanced to a mobile phone, a"syntactic device that uses quantum theoretical"It is something like a quantum computer and when referring to a Faraday chamber do calling it a 'Cesto of Bucker Sante"... It ends up being even fun to appreciate the changes in vocabulary.

I selected this paragraph in particular for another reason: the "...cantaron and motets". And I thought that probably only the 16 geeks that we meet every Wednesday to pay tribute to Piarist father introduced us to music 30 years ago and we respect singing motets in his honor, knew what a motet !!! It turns out that Stephenson knows, and what is more important in this case, the translator of the book also knows !!! In fact, the great honoree commenting Anathema should be the translator, so I'm going to devote the next paragraph of this review.

Pedro Jorge Romero: This is a Galician-making that I think is my age (1967 ... c'mon) and I admire for his work, for many years. I think I discovered it around 1995 on the Internet in news groups devoted to science fiction. Already in 2003, 2004 and 2005 while I was in Noticias.com sindicaba RSS content your blog to incorporate the articles published in this newspaper online, for its originality and because I loved. Peter George was also a fanzine editor BEM Science Fiction that was all the rage in the 90s, and the alma mater of Nessus file (An extinct website dedicated to science fiction). Along with Rafael Marin (another author and translator who has stolen my heart) are who translate a large part of the books of Ediciones B Nova collection, dedicated to the science fiction and directs Miquel Barceló. I know that some credit that enchant me Neal Stephenson's books is thanks to the work of Pedro Jorge Romero. So I am very grateful. In the case of AnathemaThe work of Pedro Jorge must have been very difficult and deserves my sincere compliments and congratulations.

Back to AnathemaIn addition to the theme of "motets” también me ha entusiasmado el trato científico que da a la música y concretamente al poder de los armónicos que producen los bajos, que se acoplan tanto al lugar en el que se cantan como físicamente en la cabeza de quienes cantan, llegando a modificar (según el protagonista de ésta historia…) el funcionamiento de la mente. Seguro que los monjes budistas del Tíbet están de acuerdo con él.

In short, it is a book that I loved, which is long to read through more than 700 pages, but after the first 100 pages is bearable, but you end up with wrist pain if you try to read several hours. The book suggests dream and, above all, as you discover why why the alien ship is in orbit Arbre.

The book is 100% recommended if you are an advanced reader of Science Fiction, for someone starting out would not recommend it because it is too "hard" to start both the CF and Stephenson's world. Instead, it would recommend starting with reading Stephenson Baroque cycle, with the Criptonomicón or even better, Snow Crash which is much simpler, if you want to get into it gently.

We talk to each other.