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Neuroscience Day, Friday 26 November in Barcelona

Jornada de Neurociencia AGIMAWith the suggestive title "Brain power at the service of leadership and happiness in life and in business " the first day of Neuroscience to be held on 26 November at the Etseib (ETSEIB) is presented.

My participation will be a spectator, but the day promises to be interesting and entertaining. We learn how to motivate people working in our environment and how companies get happier.

The teacher Silvia DamianoExpert of the human brain and professor at Mt. Eliza Executive Education at Melbourne Business School, will explain his latest research on commitment and leadership in women and men. As reflected in his latest book, Engage Me (Involve me), companies with more committed people generate more revenue, profit and earnings per share. Those most involved perform their work better and 20% are reduced by 87% initiatives leave the company (loyalty, performance). The companies involved are 43% more productive.

What is the "engagement"? "You put your head and your heart in what you do and love him," said Silvia Damiano. The three E (in English) of involvement are "Enjoyment" (Enjoy), "Emotional connection" (emotional connection), "Empowerment" (Liability).

Neurally Silvia explains these concepts from the notion of "flow" (flow). I wonder if it's the same concept of "flow" that applies to video games and applications: the state that you get (depending on your abilities and task difficulty) in which time flies and which completely disconnected from what's around you.

For his part, Professor Albert Figueras of the Autonomous University of Barcelona, ​​physician and pharmacologist who studies the neurological basis of welfare, explain how the oxytocin, a hormone present in childbirth and lactation, is essential in establishing good social relations. Also influences our commitment, our decisions, how to work together and how we relate to our organizations.

The day will end with a round table moderated by Professor of ESADE Margaret MartinWhere different experts and business leaders explain its strategies to improve engagement, loyalty and help working people to be happier. Among the speakers will be: Love Agima Pujol, Anna Fornes humà the Factor Foundation, Jil Van Eyle Teaming Intercom Group, Jordi Ojeda Rational Time and UPC, Juan Carlos Angeles Hipertin SA. EO Network Economies Salvador Guasch Intangibles and Silvia of Vilchez, Director General of People of MRW.

In the attached image I have included the program of the day.

For more information, please click here: Neurociencia day - AGIMA

See you on Friday.