As it has done every April since recent years, Google has updated the PageRank showing in your bar. Although it has been true to his appointment, he overtook a few days last year that updated the Page Rank towards the end of April.
What is PageRank and its importance in the sorting algorithm results?
PageRank is the algorithm that Google uses to give a numerical value to the importance of a web page. This value is part of the algorithm that sets the order in which search results are displayed on Google.
The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank having these pages. That is, it establishes the importance of that website.
But this algorithm takes into account many more factors than simply counting links or asiganción of a value as the PageRank of the page that sent the link. For example, if one comes from the same IP that the web page that is directed, bond worth much less than one which is an entirely different source IP.
How PageRank updates work?
There is a difference between the actual PageRank and PageRank showing Google bar.
The PageRank shows the Google bar only updated once every 4 months or so: in January, April and September.
The bar shows a PageRank base 10 on a logarithmic scale. That is, it is easy to climb from 0 to 1 or 2 to 3, but instead is very difficult to climb from 5 to 6, and even more up 6 to 7. But this is not the actual PageRank of our website, if no the value that Google assigned the last time you updated the PageRank bar.
The PageRank that Google uses for its calculations is much more accurate and uses a much larger scale, we do not know how, and Google is a complete secrecy in this regard, although it seems that is based 100. Their internal servers update it daily.
When is the next update?
If all goes well, we should wait for the month of September. So all actions to increase the PageRank we perform from now, will not be reflected in the Google bar until that month.
In my bar I do not see Google PageRank, what I have to do?
By default, the Google bar does not include this information, but from bar options can include PageRank, and thus, while browsing the network will know the PageRank of the pages you visit. This will help you know what websites should try to include your links to increase your PageRank.
Tips to improve the PageRank of your page:
- You need to increase the number of links on third party websites that recommend your website. To do this you can post articles on forums, websites or news daily, and make your articles appear in links to your pages. You can also request exchanging links with other websites.
- You need to get you link web pages with high PageRank. Ideally a link on the website of CNN or some really important page. This is difficult to achieve. But web pages that let you post articles about current issues, and include links in them. You can also get online newspapers to publish your press releases (do not forget to include links to your site in every post press releases)
- You need to get links on websites where there are not many other links. Remember that the value of yours is divided by the total number of links leaving that website.
Obviously, all this is achieved automatically if you have great content on your website. Spontaneously, third parties include links to your website, recommend your page and if you can have something unique, the press will talk about you.
This is the best advice we can give you: works the content of your website to be excellent. It includes reports, best practices, studies and tries to make them known to third parties.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.