Digital Marketing for Rural Tourism, on May 2 in Banyoles

Course in Digital Marketing for Rural TourismOn May 2 I have the pleasure to teach a course Digital Marketing for Rural Tourism BanyolesOrganized by the Tourism on the Costa Brava - Pyrenees.

In the course of 5 hours, we will concentrate on analyzing the main techniques to attract visitors to a website: we will see how we can improve our position in Google (without paying, paying and through Google Places), we will see how advertising works on the internet, How can we make email marketing using tools that help us control campaign results, how to conduct public relations in online media, how to use social networks to find new customers and retain existing ones, and how is evolving the network into the already we call web 3.0.

If you want to attend this class or to view more information, please click the following link: Digital Marketing for Rural Tourism

See you there.

3.0 Rural Tourism in La Vall d'en Bas

La Web 3.0 Turismo RuralOn Wednesday November 24 I have the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we will take the crystal ball and we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? All these questions will help us to discuss how our tourism product should be and how we could make it known among this type of customer.

To do this we will see what the web 2.0, how it is evolving and therefore how it should be the website of a tour company to be prepared for this imminent future and what should be our strategy to reach new target audience.

The event will be held on Wednesday 23 November at the Hotel Vall d'en Bas (Joanetes - La Vall d'en Bas), from 17h30 'to 20h00'. If you want to attend, please send an email to the Technical Secretariat to Pirineus

See you there.

Rural tourism in Córdoba (Argentina)

Turismo Rural en Cordoba - ArgentinaLast week I had the pleasure of giving 16 hours Digital Marketing for Rural Tourism in Argentina, in the region of Córdoba. The experience could not be more rewarding (although it was also exhausting).

My classes were part of a course Rural tourism offered by the Chamber of Commerce of Spain in Argentina. Its objective was to provide a complete picture of what is rural tourism and how it is done, people who are working in this area (rural establishments in the region of Córdoba, responsible for tourism service companies active tourism and tourism managers of municipalities in the region). To do this, several classes were held for a week:

  • Introduction to Rural Tourism course (The imparted Francisco J. Castle Adleisure []. Ad Leisure is the company that created the plan for the revitalization of tourism in Cordoba and has developed a comprehensive strategy among other actions, transforming the old Camino Real in a tourist product internationally, to achieve contacting visitors with the beautiful landscapes of northern Cordoba and delicious cuisine flavors of colonial [] This week's training was part of the plan prepared by Ad Leisure)
  • Quality Rural Tourism (The Pedro Armas gave Rusticae []). The objective of this session was to provide a clear vision of why and how tourism originates in rural areas, successes and failures, characterization of the sector, key business of rural tourism, best practices in rural tourism in Spain and Europe.
  • directly through Internet marketing Rural Tourism (Those were mine. I explained the techniques to attract visitors to a website [including tools of Web 2.0], techniques to convert visitors into customers, and techniques of loyalty and customer development ... all focused on Rural Tourism )
  • Rural Tourism Marketing by tour operators (Given by Juan Jose Rodriguez Carrillo Recreation factor []. Entertainment factor is the biggest tour operator specializing in Rural Tourism in Spain.
  • Rural Tourism and Sustainability (This session also gave Francisco J. Castle Adleisure []).
  • Example of a rural hotel management (Given by Javier Moragrega. Hotel Owner's factory Solfa [] Located in the Matarraña in Teruel. Javier is also a partner of SENDA, a company of active and adventure tourism Matarraña operating in and in the region of Els Ports, in Tarragona.
  • Example destination management rural (The destination was the Matarraña and the talk was given by Eli Diez, responsible for Tourism Matarraña, Teruel)

From the comments received, I think the students were very happy and they perceived that there is a before and an after, after receiving training all week.

For my part, I'm happy for them. They deserve it. Cordoba are lovely people and preparation ... and Cordoba is a city with great tourist potential. Your region as well.

Unfortunately, between flights and classes, I had no time to walk the Camino Real, or to visit the Cordoba region ... so I have the perfect excuse to return again, this time more time with my family :-)

We talk to each other.

A hug

Slides "How to convert visitors into buyers" of Tourism Days 2.0

Following the previous post (What it is web 2.0 [Tourism 2.0]) in this new post I include it was my second paper in the conference organized by the Patronato de Turismo de la Costa Brava - Girona Pyrenees: Tourism 2.0 which they were held yesterday in Girona.

In this paper I explained the main techniques that can help maximize the conversion of a website (meaning conversion: the number of customers or business contacts obtained through our website, divided by the number of visits it receives).

These are the slides with which I illustrated the paper:

The days continue next week and the next, and for my part, will intervene in the Benchmarking workshop Enterprise Rural Tourism to be held on Tuesday, November 9 in Olot (from 9:00 to 14:00, in the auditorium of the Hospici).

See you there.

Rural Tourism Slides 3.0

I had the pleasure of participating in the seminar this morning Rural Tourism - Outlook 2020, Organized by the foundation Olot FES (Higher Education Foundation of Olot).

In these days is analyzed from various points of view, expectations of rural tourism with a view to 2020. In my case, exploring the rural tourism of the future, from the point of view of technology. A job easy.

For this, I have discussed briefly how you think it will be the tourism market in 2020. How will individuals be part of this market (who are now 20 years) and how will it adapt tourism products to the characteristics of this market .

In the last part of the paper, I have also tried to how Web 3.0 (on which now is working at the level of developer, but not yet at the level of end user [or at least not a general level of end user] ) we will offer new opportunities to promote the services of rural tourism and rural destinations.

The slides of my speech can be found here:

The rest of the papers have also been interesting and greatly regret having lost the takes, as I'm sure I would have been very useful ... but duty called me and I had to return to Sabadell.

For more information on this event, you'll find it here: FES Olot - Rural Tourism 3.0

Slides Seminar on Rural Tourism and Web 2.0

Yesterday I had the pleasure of participating in Tortosa, in the first of the meetings devoted to Rural Tourism and Web 2.0.

The day began with a luxury rapporteur: José Antonio DonaireWhich introduced us an introduction to Tourism 2.0. Then we saw a case of application of tools 2.0 by Jordi López, coordinator Nautical Sant Carles de la Rapita and after him, the day continued with a talk on the Plan PIMESTIC given by Josep Maria Galis.

Early in the afternoon I was her turn to me and I started to explain a little more what the web 2.0 and how we can apply it to rural tourism. The presentation that I used is as follows:

After my talk, he took Joan Lopez, Creative studio Frame Works, Who showed us how to manage a blog and how to relate the traditional offline promotion via the web and via online tools 2.0.

Overall, I think the audience was satisfied with the day and that was a good idea of ​​how you can use Web 2.0 to promote a business Turismo Rural or tourist destination in a rural environment. The questions raised by the attendees were numerous and gave rise to debates and analysis of different proposals. Something really enriching.

This event will repeat on 15 June in La Seu d'Urgell: Days Digital Marketing for Rural Tourism in La Seu

If you are interested about Rural tourism one to Web 2.0, do not miss it!

We talk to each other.

Web 2.0 and Rural Tourism

Turisme RuralDuring this June I have the pleasure of participating in two initiatives to raise awareness the tools of Web 2.0 to companies Rural tourism.

Both sessions are part of a project consisting of several workshops that aim to publicize Digital Marketing techniques to the tourism industry, and both are organized by the Higher Education Foundation of Olot.

The first of these conferences was held on June 9 morning in Tortosa: Days Digital Marketing for Tourism Tortosa

The second, is celebrated on June 15 in La Seu d'Urgell: Days Digital Marketing for Tourism La Seu

If you are interested about Digital Tourism Marketing and in particular the implementation of 2.0 tools to Rural TourismNot miss them, see you there.

Both events are free entry, but we need to confirm attendance as seating is limited. Please contact the organizers if you want to attend.

A hug.