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How to adapt your business to the new internet approaching

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If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0.

cambra_sabadellJanuary 26 morning, I have the pleasure of teaching in the Chamber of Commerce of Sabadell, a conference on how this wave coming and how we should adapt our companies. This session is open to everyone and is free (does not happen every day that I invite everyone ... usually my sessions are part of a master or are in company and thus deprived by) ... so even if a little late, I extend the invitation to readers of this website.

The session will address what the web 4.0, what are its characteristics (and go over the web 3.0 to see how it is becoming 4.0) among others will see what is the IOT, the VR, RA, the Semantic Web, how they are using the first AIs, how the economy transforms collaborative value chains, how it handles the Big Data, and go over all the changes that these new technologies behave in our companies).

The conference begins at 9:30 am 'at the headquarters of the Chamber of Sabadell. For more information you will find it here: Montse Peñarroya Conference Web 4.0

See you tomorrow.

A hug

Presentation of the Specialization Course in Digital Marketing

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Friday 22 January will present the 6th edition of Specialization Course in Digital Marketing organized by the Chamber of Commerce of Sabadell and have the pleasure of coordinating academically.

The course starts on February 25 and lasts for 80 hours (16 sessions of 5 hours) which is mainly taught on Thursday morning.

This year, the course consists of 7 major areas:

  1. Benchmarking: How to know your position before your competitors online.
  2. How to attract visitors to a website: SEO, SEM, emailmarketing, Videomarketing, Mobilemarketing.
  3. How to convert visitors into customers: Usability, web analytics, etc.
  4. e-commerce: How to create it, what tools to use, legislation, logistics, etc.
  5. Customer loyalty through Social Networks: Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.
  6. The website: Create a corporate website using WordPress, in 4 sessions.
  7. The creation of an action plan: Class create the action plan of each company.

The modules can be purchased separately, so if you are interested in one in particular, there is no problem that only attend one ... although the novelty this year is that the title of Specialist in Digital Marketing is double and offers House and validates the University of Vic. If you do not perform any of the modules, you lose the ability to obtain the title.

For more information about the course, please download the PDF with the promotional brochure and attends the presentation next Friday 22: PDF Specialization Course in Digital Marketing

After the presentation will offer a free session on "Using enterprise-level Whatsapp". In this session you will learn the 4 ways to use this tool (service customer groups, distribution lists and events), the features you need to know to manage enterprise-wide, and 12 etiquette tips in communication messages. Are you going to miss it?

Here I leave a video with comments from students who have completed the course in other editions.

See you!

full course of Digital Marketing in Sabadell

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The next February 20 will begin the full course of Digital Marketing to be held in the Chamber of Commerce of Sabadell for the past 5 years. This course is the equivalent of a university Graduate and is provided with the same profundad and rigor.

The Digital Marketing course is taught in sessions of 5 hours once a week. And it has a total duration of Students come to class once a week and in total there are 81 hours. Ends on June 19. During the course of the 22 basic techniques of Digital Marketing they will work and a website using WordPress as a tool for content management and web publishing will be created.

If you want to see the entire agenda, you will find in this PDF: Digital Marketing Course in Sabadell

Insert the video below shows the views of 3 students last year.

We will make a presentation session course on Friday 16 January in CAmara Commerce Sabadell. So if you have questions or you want to ask any question, we will be at your disposal live in that moment and by mail, whenever you need it :-)

Here you will find more information about the presentation session of the course: Session Presentation Digital Marketing Course starts at 9h30 'on 16 January.

See you.

A hug

Specialization Program in Digital Marketing in Sabadell

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El próximo día 21 de febrero se inicia en la Cámara de Comercio de Sabadell una nueva edición del Curso de Especialización en Marketing Digital. Este curso es el equivalente a un postgrado universitario y prepara al alumno para ejercer como “Internet Channel Manager” de una empresa.

El número de alumnos está limitado a 20 plazas y está especialmente diseñado para profesionales del marketing que desean reciclarse, para emprendedores que desean crear negocios en los que internet tiene un peso elevado y para responsables del canal internet que desean una base sólida para los conocimientos adquiridos en su día a día.

Durante el programa se aprenderá cómo realizar un análisis de competencia en Internet, cómo funcionan los buscadores (SEO), cómo funciona la publicidad (SEM y otros), cómo funcionan las redes sociales a nivel de comunicación empresarial, cómo funciona el email marketing, cómo funcionan las relaciones públicas online, cómo convertir visitas en clientes, cómo funciona el comercio electrónico, y otras materias relacionadas con el marketing digital y la venta online. El programa también incluye la creación de un sitio web utilizando WordPress como herramienta de creación de un sitio web profesional, autogestionable y con una indexación en Google impecable (el valor del sitio web creado en clase es de 3.500 euros, así que sólo realizando este ejercicio el curso está más que amortizado).

Todas las clases son prácticas y el alumno debe asistir con su propio ordenador portátil. El objetivo final es crear el plan de acción online de la empresa del alumno, para todo un año, más la capacitación para ejecutarlo y supervisar a quien lo ejecute… además de la creación del sitio web (si la empresa ya dispone de un sitio web adecuado, el alumno puede realizar el sitio web de cualquier proyecto que tenga en mente).

Si deseas ver el programa entero, puedes hacerlo aquí Especialización en Marketing Digital.

Aun quedan algunas plazas, así que no te pierdas esta oportunidad!

Nos vemos en Sabadell.

A big hug.

New Digital Marketing course in the Chamber of Commerce of Sabadell

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La 5ª edición del Digital Marketing Course organizado por la Cámara de Comercio de Sabadell está a punto de empezar… pero aún quedan una pocas plazas libres.

Este curso se realiza todos los jueves durante 5 meses en la sede de la Cámara de Comercio y tiene por objetivo capacitar a responsables de Marketing y responsables de sitios web en todas las técnicas del Marketing Digital.

El curso combina teoría y práctica para asegurarnos de que no solo se asimilan los conceptos, si no que el alumno es capaz de ejecutar los. Para ello, el alumno crea un sitio web (utilizando Wodpress) para su empresa o bien para un proyecto personal, y aplica sobre ese sitio web todo lo que va aprendiendo: SEO (posicionamiento natural en buscadores), SEM (publicidad en los buscadores), publicidad en otros sitios web, email marketing, relaciones públicas online, presencia en directorios e intermediarios, Social Media Marketing (Facebook, Twitter, Youtube y otros), y por supuesto, analítica web.

También se tratan a fondo las principales técnicas de conversión de visitas en clientes: la usabilidad, la persuasión, la transmisión de confianza, etc.

Así mismo, se dedica una sesión específicamente al Comercio Electrónico, y otra al networking personal para facilitar la gestión de la imagen personal de los directivos y los emprendedores.

El ejercicio final es la creación de todo un plan de marketing online para la empresa en la que trabaja el alumno, o para el proyecto personal que desee emprender.

En definitiva, es un curso muy completo y que en las ediciones anteriores ha mostrado ser de gran utilidad para los alumnos.

Si deseas más información, aquí la encontrarás: Digital Marketing Course in Sabadell

(Por cierto, mis ex alumnos de otros cursos tienen un pequeño descuento aplicable sobre la tarifa general, así que aprovéchalo!)

See you there.

Mobile Marketing session at the Chamber of Commerce of Sabadell

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Monday January 14 I have the pleasure of giving a session initiation to Mobile Marketing at the Chamber of Commerce of Sabadell.

In about 2 hours we will see the main features of Mobile Marketing and how we can go incorporating them into our company.

This session will also take the opportunity to present the next course of Digital Marketing taught in this chamber and this year is now in its third edition. The course becomes the equivalent of a graduate degree in Digital Marketing and will be held from 21 February to 6 June.

Attend the meeting Mobile Marketing it is free, but places are limited, so if you want to come, please contact the Chamber: formacio@cambrasabadell.org
Tel. 937 451 259

For more information about the course of Digital Marketing, you'll find it here: Digital Marketing Course

See you.

A hug

Web 2.0 in the Rotary Club of Sabadell

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Yesterday I had the pleasure of being the guest speaker at one of the weekly meetings conducted by the Rotary Club of Sabadell.

This time I explained what is Web 2.0, how it differs from 1.0, what it is, what should be our goals to consider a strategy 2.0, and tools are at our disposal to fully develop the capabilities of our website into a 2.0 site.

I also explained how it is evolving marketing and customer relations, and the consequences thereof when considering our online communication.

I ended the presentation with a small sample of what will be the web 3.0 (I know I always like the audience ... or at least not indifferent :-)

These are the slides I used to illustrate my paper (is reduced to 1 hour of class 5 hours of Web 2.0 Enterprise version)

Web 2.0 – Rotary Club

I hope you find them useful.

A hug.

Specialization Course in Digital Marketing for SMEs

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Just opened registration for the Specialization Course in Digital Marketing for SMEs It imparted from March 2 at the Chamber of Commerce of Sabadell.

The course consists of classroom and 80 hours on Fridays are held in the morning. The sessions are 5 hours a day.

El programa está muy bien trabajado (en algo tenía que notarse que haya participado en la elaboración del mismo ;-) ). Bromas aparte, el programa está especialmente pensado para que sea práctico y provechoso tanto para el alumno que lo recibe, como para la empresa que lo envía.

Incluye sesiones teóricas sobre las diferentes técnicas para atraer visitas a un sitio web, sobre las técnicas para convertir las visitas en clientes y sobre las técnicas para fidelizarlos. Se hace especial hincapié en el uso de las herramientas de la Web 2.0, pero no descuida el SEO, el SEM, el eMail Marketing e incluye un apartado de videomarketing. También incluye sesiones específicas de comercio electrónico en las que analizarán las plataformas que nos ofrece el mercado y los factores clave de éxito del comercio electrónico.

New in these courses, two practical sessions in which a corporate website will be built from the content manager WordPress are included. benchmarking practice session in which he will explain how to analyze a company's online competition and will work on the Action Plan online also included each of the companies.

The ultimate goal is that students know in depth all the possibilities that the Internet gives your business and if you wish, finish the course with a fully functional website, an analysis of the competition well done and a concrete plan of action for company.

For more information about the course, please click here: Specialization Course in Digital Marketing for SMEs, Or contact the Chamber of Commerce of Sabadell (tel. 93 745 12 55).

See you there.