He marketing digital (Or digital marketing) is a set of strategies, tactics and actions aimed at promoting our products or services on digital platforms such as social networks, websites, emails, etc.
Over the years the techniques have evolved incorporating all the technological innovations of the web 2.0, then Web 3.0 (mobile internet) and then web 4.0 (intelligent internet).
At present the main techniques of Digital Marketing They are as follows:
- Technical del Digital Marketing: SEO
- Digital Marketing techniques: Advertising
- Techniques Digital Marketing: Social Media Presence
- Digital Marketing Techniques: El eMail Marketing
- Digital Marketing techniques: links to other websites
- Digital Marketing Techniques: Direct Traffic
Here's explain ...
# 1 - Technical del Digital Marketing: SEO
Natural search engine rankings or SEO (for Search Engine Marketing) is still the main entry of visitors to a website. The current SEO and SEO 20 years hardly look anything but still a technique that we need to know if we dedicate ourselves to the Digital Marketing. Google now understands the words and premium original content.
New for this year are applying SEO EAT (Expertise, Authority & Trust) for all websites, increasing the weight of the speed of the web site and change the links "no follow"That explained in item 5), among others.
# 2 - Digital Marketing Techniques: Advertising
The following technique Digital Marketing SEO more effectively after is advertising, provided you know you can do it and monitor ROI (Return on Investment). Advertising usually do on Google (keyword searches), profiles (on websites associated with Google and Facebook / Instagram) or remarketing (on websites associated with Google and Facebook / Instagram). For issues very B2B (business to business) or for issues related to training, Linkedin is a good alternative.
# 3 - Techniques for Digital Marketing: Social Media Presence
Although most of social networks in which companies can converse with their clients have become tools of "pay to play" (ie, that either pay or no one sees your posts), this remains one of the main techniques of Digital Marketing. The network is best for us depends on who our target audience is and how old you are, so it is essential that you know your customers.
# 4 - Digital Marketing Techniques: El eMail Marketing
This technique is pretty worn ... been practicing 20 years and since Google created the tab "promotions" in your Gmail, the opening ratio messages has plummeted. The alternative now is the Whatsapp Marketing ... but we await the new version of WhatsApp Business promises to incorporate the possibility of using chatbots and therefore to create routines questions and autoresponders. There are countries where this feature is already operational, but not in Spain.
# 5 - Digital Marketing Techniques: links to other websites
Get someone talking about you or your company and you linkee is very important for two reasons: why brings traffic from that website and why you improve search engine rankings because in the sorting algorithm results from Google, the number of links, the importance of those links and trust links, is increasingly important.
Unfortunately for Google to take effect on March 1, it is important to know and controls. Google notified in September 2019 from the March 1, 2020 would respect the links labeled "no follow". The label "no follow"They include automatically the major social networks and websites like Wikipedia, to prevent the use to improve your SEO. So far, it was exam question in Digital Marketing "links on social networking sites improve your search engine positioning?" the answer was "No, because links are no follow". Well, Google says it will ignore labels no-follow and also penalize all sites that have paid links are not labeled as "sponsored". Also recommended to use the label "user generated content"To mark the content created by users and yes it indexed. In other words, from March 1 changes the way we make our "link building strategy". I will publish an article on this subject comes into force.
# 6 - Digital Marketing Techniques: Direct Traffic
Direct traffic is the one that occurs when someone directly in the browser your website name, your URL. This happens when you worked very well and branding people seek your company for your website. Can monitor your des branding of Google Analytics -> Purchase -> Search Console -> Search for your business name or brand and monitors each month how many times has been searched your name on Google and on how many occasions have clicked on your page.
In Google Analytics -> Purchase, you will see the input sources visiting your site and see that match 6 techniques that will explain in this article.
The goal always is to bring traffic to the website to convert it to business contact or customer. This strategy is called "hub & Spoke"(Center and radius). The center is your web radios and other digital tools.
I hope the article has been interesting.
You will find more information on these links:
- MOOC SEO in which I explain, with Helena Casas, the SEO basics.
- Article that explains Google new operation of the links no follow.
- The basic techniques of Marketing (digital or non-digital)
Alexa just published this infographic with major traffic sources by 2020 (you'll see that match you explain it), classified by industry. Super interesting. Here I leave this picture with information.
Keep in touch.