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¿Qué es Google Scholar? y ¿Para qué sirve?

Google Scholar O Google Scholar (en Castellano) es el buscador de Google especializado en documentos académicos. Fué creado en 2004 y es el que debes usar si eres universitario o estás trabajando en contenidos académicos. En este buscador solo aparecen artículos publicados en revistas indexadas, tesis, libros, patentes y documentos relativos a congresos con validez científica y académica. Se trata pues de la mayor fuente de información apta para ser incluida como bibliografía en cualquier documento cuyas fuentes deban ser validas académicamente.

¿Para qué sirve Google Scholar?

Si estás en la universidad y debes presentar trabajos, tesis, artículos o trabajos de fin de grado/máster, es necesario que todas las afirmaciones que hagas tengan una base científica sólida y por supuesto, debes citar la fuente en la que te has basado para llegar a esas conclusiones. Esta fuente la encontrarás en Google Scholar, no en Google.

The results appear in the pages of Google Scholar ya están pensados para que puedas capturarlos con el gestor de referencias que estés utilizando (los más populares son Zotero, RefWorks o Mendeley) con lo que las citas se te crearán automáticamente y la bibliografía también se te creará de forma automática con todas las referencias que hayas utilizado en tu trabajo.

Another advantage of Google Scholar es que te da acceso completo al documento en cuestión (si lo encuentra) o bien a la parte del contenido que te interesa, así que ahorra muchas visitas a la biblioteca y permite acceder a contenidos que difícilmente encontraríamos de otra forma. Si el documento forma parte de una biblioteca privada, desde Google Scholar podrás entrar en ella si estás conectado desde un campus universitario y tu universidad tiene acuerdos con esa biblioteca.

Si soy autor, ¿cómo puedo publicar en Google Scholar?

Si eres autor de material académico, te interesa especialmente que el contenido que has creado aparezca indexado en Google Scholar. Para ello debes crear una ficha de autor y dar de alta tus artículos desde la ficha misma. Si los artículos están publicados en revistas indexadas, Google los encontrará y tu deberás asignarlos a tu ficha. Desde la ficha podrás realizar el seguimiento de las citas que recibes y tener un inventario con todos tus trabajos publicados, generando estadísticas y gráficos.

El algoritmo que ordena los resultados de Google Académico es muy parecido al de Google, pero incluye además la relevancia del documento, es decir, las veces que lo han citado.

Cómo curiosidad, el eslogan de Google Scholar es “standing on the shoulder of giants”… “shoulders of giants“, una cita de Issac Newtown “If I have seen further, it is by standing on the shoulders of giants.” que nos recuerda la importancia de la investigación y de trabajar en equipo.

I hope this article will be useful.

You will find more information here:

  • link to Google Scholar (Google Scholar en Castellano)
  • Link to free reference manager Zotero
  • Link to the reference manager Mendeley (es posible que tu universidad tenga licencias para que lo puedas usar libremente)
  • Artículo que escribí en 2004 cuando Google puso Google Scholar running.
  • Artículo de 2014 en el que explico la relación entre Google Scholar and SEO.

Keep in touch

Montse.

MOOC new edition of SEO, Free

Finally everything is ready to start Mooc de SEO we teach from the Unviersitat of Vic in Miriadax platform. On April 16 you will already start this course online, massive and open (Massive Online Open CourseIn English) we offer free through the platform of Spanish universities Miriadax.

We are now in the third edition and for this we have updated the agenda with developments in SEO that will affect the 2018.

  • The changes aimed to end the fake news.
  • Changes aimed at achieving a safer Internet. You can extend this point here: how to move from http to https.
  • Changes designed to get users to see what Google has indexed really.
  • Changes in Google Search Console.
  • As well as changes in some of the interfaces of the SEO tools used in 2018.

Free SEO MOOC

We also took the opportunity to expand the weeks in which the MOOC SEO is open, passing from 6 weeks to 8 weeks, so there will be no rush for students seeking certification or validation of training credits UVic (with MOOC certification can validate the subject of SEO Online Master in Digital Marketing and Social Networks).

I'm sure it will be so successful as the previous edition.

This is the direct link to Mooc de SEO so you can register today.

See you in videos and forum of the course :-)

A hug

Montse.

How to pass a web from http to https

Use https instead of http in your website is becoming a necessity, not only to protect your users, but because improving the SEO of your website. Surely you had planned to do ... but you have not dared even because you know it's complicated. Well, here's this little guide to help you switch from http to https.

(If you want to know before what is https, you will find more information here: what is and what is https.)

Instructions to spend a website http to https

Let's see how we should migrate from http to https for everything to go quickly and without incident:

  1. You need to activate the SSL certificate that you provide your hosting. To do this, enter the control panel web hosting you want to make safer and look for the section "Security". There you should find a sub section called "SSL Certificates" next to the padlock icon. Section and enters that activates the certificate. Usually a free service and is done in one click. If your hosting does not offer this service, you can find it here Let’s Encrypt ... but things will not be so easy.
  2. Now you need to tell your web use the certificate that you just activated. If the web is created with WordPress this is really simple. You download the free plugin "Really Simple SSL" install it and activate giving the 'on' button. There, everything OK. If your site is created with another content manager, looking for the equivalent plugin. If your site is handmade, you must change the .htaccess.
  3. The plugin also ensures that when someone enters an old indexed without the https URL or some old link, go to the right page rather than one with 404 error.
  4. At this point, the web is already working with https, so you can enter it and check it. Unfortunately now we have to change more things: your Google Analytics and your Google Search Console (the old Google Webmasters). Go for it.
  5. How to tell Google Analytics to your site now uses https? You go into your account, you go to the admin area, enter configuration property and once there, where it says "default URL" http https change. Guards, and that's it.
  6. How to tell Google Search Console now using https? You have to enlist a new property ... you can not do anything with the old.
  7. Some other things that can help: Redo the Google Sitemap of your website (in the plugin "SEO by Yoast" if you use WordPress) and give high Google Webmasters again. Google also learns so quickly that now you use https.
  8. If your robot.txt contains instructions on where your sitemap, edit this information and indicates that Your sitemap is now in https.

Well, with this you should have about the web, all right, well sure.

As you see, make the change http to https is laborious, So do it calmly. If you have user registration or especially if you manage an e-commerce then not hesitate, and do it.

If you have any questions about any of the steps, please send me the question through the comments of this article.

A big hug.

What is and what is https

The https is encryption you get when your website is using a certified SSL. SSL stands for Secure Sockets LayerLayers of safe harbor in Castilian ... although almost certainly not this helps you understand that do exactly the SSL certificate and https.

In plain words, use an SSL certificate and therefore data encryption your website gets the following:

1) encrypts data so that if something were in the middle of that data stream and tried to read, I could not do it. You could see the data packet, yes, but not understand them because they are encrypted.

2) Ensures data integrity while being transferred because they can not be altered or intentionally or by mistake.

3) Provides authentication communicating to users that your site is really you say it is so the user can be sure that's your website and not a copy created by someone to steal the access data to your account whatever it will be stolen.

It is especially important in places where there are user registration and even more important in e-commerce sites.

Does https improves SEO?

10:15 am

If you want to read the official statement from Google, you can do so here: "Https as ranking signal

What is Content Marketing?

This article will try what the Content Marketing and what it is.

Basically, the technique of Content Marketing It is to create content on our website or on social networks, so that the attention of the various segments of our target audience and get attract so we can turn them into customers. It is a technique that is part of Inbount Marketing, Techniques to attract potential customers to our messages, instead of going to look for us using techniques such as advertising.

6 key success factors of Content Marketing

  1. We know very well what is our target audience segments.
  2. We know exactly what content might be of interest to each of these segments.
  3. We are able to create that content.
  4. To give voice to this content so that it reaches different segments of our target audience.
  5. That is what we show at the right time
  6. Once we have the public on our website, we are able to get them to become business contact or customer.

Content Marketing

Let's look at each of these factors affecting the Content Marketing:

How to know which segments have our target audience? This topic we have discussed in other articles, these two will find information that will help:

How could we know what content is of interest to each of our market segments? Answering this question is complicated because each segment is a world apart, so their interests vary widely. As in every action of Marketing, the Content Marketing It requires a great deal of empathy, so it's best that we put on the skin of a person of that segment and think what you really need to know, or what you should be looking. tools like Google Trends, he Keywords Analyzer Adwords or your own Google Analytics will help.

How can we create content? We can order it to a third party, we can create it from scratch, we can read articles on the same subject and thus writing a new one. How important is it that your target audience needs and do it in the proper format (not only articles, also computer graphics, images, tables, FAQ, etc.)

How to publicize the content? The main technique to publicize the content of a website is search engine optimization (SEO) so we must ensure that our page is indexed well in Google and optimally positioned for searches related to this content. We can also make it known through blogs and forums or through actions of Web 2.0, and of course, a public relations action. If you want to use the Content Marketing, you should train you in SEO.

What is the right time? A good strategy Content Marketing takes into account what time of purchasing process is the customer: If you are still drawing inspiration, if you are already planning if you already have clear intent to purchase, if you have already purchased but look for more information on obtaining a better user experience ... we should create content for each of the steps in the "customer journey".

How to convert visits has sent the Content Marketing, in contacts or customers? Bien, la respuesta es fácil: por un lado, debemos persuadir a la visita de que nosotros podemos ayudarlo con la necesidad que lo ha traído hasta nuestro contenido, y por otro, debemos asegurarnos que nuestra página facilita la toma de contacto entre las visitas y nuestra empresa. Así que debemos indicar explícitamente a las visitas que podemos ayudarlas, y debemos asegurarnos de que nuestra página web muestra el teléfono de contacto de forma visible en todas las páginas, de que disponemos de un formulario de contacto fácil y rápido de usar, y de que los usuarios pueden ver claramente, una dirección de email a la que pueden escribir si lo desean.

I hope this article has been helpful and after reading see clearly that the Content Marketing It is a very good technique for attracting market segments that may be interested in your products and services.

We talk to each other.

Google turns on the penalty pop-up's mobile searches in

popupFrom January 10 has been put into operation a new Google penalty: the penalty for pop-up's in mobile versions. This penalty affects mobile versions of web pages and only those who are using intersticials (a type of pop-up) that opens just before loading the page.

This practice is widespread among some web pages before displaying the content already offer discounts, coupons or newsletter subscriptions. On a computer on board this does not lead to confusion ... but seen from a mobile itself can confuse the user about the true result obtained in the search.

Google is essential for the user to get exactly what you are looking for, so the purpose of this penalty is to force anything stand between a click on the results page of a search and indexing website.

How we can affect this penalty?

Notices of the Act Cookies.

Google has already announced it will consider warnings Act Cookies, and other notices legal (the age for alcoholic beverages, for example), and that they not be penalized.

Pop-up's do not fill the screen

Google has also indicated that we can use pop ups ... but in the mobile versions must keep a part of the free screen so that can view the contents of the website.

Banners

If this site has very large banners at the top, it is essential to guard seen from a mobile banner does not fill the screen ... the problem is that Google has not communicated the exact measure ... but go ... it is clear to Watch .

For more information contact:

Land Searchengine items where discussed the effects of the penalty and show some examples.

I go all right.

Montse.

Meet the new SEO MOOC 2016

Description MOOC SEO: Master the basics of SEO (Search Engine Optimization). 2016 has been a year of great change in the Google algorithm. Learn what's behind a good current SEO strategy, including keyword planning, content optimization, link building, semantic markers, Ecommerce SEO, local search and mobile strategy.

It was like a birth, but finally the great day has arrived! The MOOC SEO that prepare Helena Casas and myself with the University of Vic - Universitat Central de Catalunya, is finally online.

But what is a MOOC?

The acronym MOOC are "Massive Open Online Course" ie massive open online course. This means that the course is open to everyone and is 100% online.

In fact it is a course in which teaching is taught through video. Specifically 21 training videos average about 5 minutes each.

Why an SEO MOOC?

Well, the SEO has changed a lot during this 2016, the large deployment of semantic responses from Google, the creation of the Knowledge Graph, changes in Pinguin, etc. So along with Helena Casas decided it would be nice to create a series of videos explaining today, how SEO works. And since both are teachers of Multimedia degree at the University of Vic and this university has one great soundstages to film this type of video, plus highly qualified staff to edit, create decided under his banner.

MOOC How does SEO work?

The MOOC consists of short videos in which deepens in each of the aspects that affect SEO. The course is organized in modules formed by 2 or 3 videos. After each module an online test is performed to ensure that the student makes a progression in their knowledge.

At the end of MOOC students will be able to realize the strategic SEO plan for a company ... and in fact, this is the final exercise.

The course lasts 6 weeks.

Does SEO MOOC free or paid?

Como la mayor parte de MOOC, éste puede realizarse de forma gratuita y obtener así el certificado de “Participación en curso de SEO: Posicionamiento en Buscadores”, pero puesto que el curso se imparte dentro de la plataforma universitaria MiriadaX, se ofrece también un certificado oficial, previo pago de su coste, a aquellos inscritos que lo soliciten y que hayan logrado el 100% de todos y cada uno de los módulos del curso. Este certificado reconoce la superación, con éxito, del curso. Puede descargarse como un diploma en formato PDF y como un badge, que además, se muestra en la plataforma y puede exportarse a “Mozilla Open Badges”. El coste del certificado de superación de este curso es de 40 € (impuestos incluidos).

Where will I find more information about the SEO MOOC?

For here: Mooc de SEO on the website of Miriadax (MOOC platform university in Castilian and Portuguese)

I hope it is of your interest and we let's see MOOC in :-)

We'll talk!

The importance of branding online

If your website is aimed at getting business contacts and if you sell your company are not products if no services, branding online should be your priority.

What is branding online?

we call "branding online” or “online branding"Management of brand reputation / person Internet, using the tools of digital marketing.

Why online branding so important? (Especially for service providers)

When you want to sell is not a tangible product, the customer must decide based on the information available on this service, either on your website or is in third. The reputation you create around your company is what will end up deciding the sale.

The online branding and the basic techniques of digital marketing.

SEO

More than 90% of searches in the Spanish internet are made from Google (Source: Global Stats) So the main tool for managing your online branding is SEO (natural search engine rankings).

Find your brand, your company name, the name of some of your managers and manages well the image you are offering in Google.

Orients the website to customers, not products

I mean, this is one of the principles of relationship marketing, customer orientation, as opposed to product orientation. To do this, divide your customers into 3 or 4 market segments, and on your website, create a zone for each of them. In these areas, use their vocabulary, images that you can feel reflected and talk about their needs and concerns. Explain how your services or your products can solve.

Example 1: www.dell.es -> Seen as separate private companies.

Example 2: www.tnc.cat -> Create sections for notes as "schools", "business", "university", etc.

Testimonials from your customers

No matter what you say about your brand, anything said by one of your customers has much more credibility. So using customer testimonials that have fidelizados to convey the brand image you want to show your future customers.

The testimony can post on your website and social networks.

Public relations are useful

Use them to:

  1. To improve SEO. A link to your site, published in online media, improve your search engine positioning. So do not forget to include links to your website in the press releases you send to the media.
  2. To improve branding. Creates "a section of the typewhat the press says about us"And every time you publish something about your company, cítalo in this section and linkea the source. As in the case of testimony, the press is much more credible than anything you can say you anywhere. Also post on social networks.

Social networks and online branding

Uses social networks to transmit your brand values ​​and get your website to display statistics "followers”, “likes"Or whatever ... (if they are good :-)

Make a good benchmark before starting

It is important to know what your competition is transmitted, how it does it, and what results they are getting.

Here you will find an article I wrote about "How to make a benchmark". It can be of great utility.

Google Analytics will also help

Check the bounce rate on your homepage (you will see in Google -> Reports -> Behavior -> Site Content -> All pages). The ratio of rebound of a corporate website should not exceed 35% of visits. If you get through it, reviews the design, usability, site speed and content of the home page. Do not give up until you get 35% or less.

(He Rebound ratio indicates the percentage of users who enter our website and leave without browsing any page. Here you will find an article on how to lose Rebound Ratio of a website)

Take control of managing your brand's reputation (whether it is your company as if it is your personal brand), and not let it be the chance to decide what image you project.

Tempers!

We talk to each other.