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How to request removal of Google results

As you know, the Court of Justice of the European Union He has forced Google to remove the search results that violate the European Data Protection Regulations.

Thus, users can request that Google remove get results "Inadequate, irrelevant or no longer relevant or are excessive in relation to these purposes and the elapsed time".

For this Google has prepared an application form that the user must fill. Google This form asks the user's name, relationship to the person represents (if need be ... for example "spouse" or "attorney") and the URL of the content we want it to be removed. You can request removal of more than one URL on the same form.

You also need to attach a copy of ID card of the applicant (lest we request that our competition desindexen)

Google is committed to study each case and contact the webmaster who posted the information we want it to be removed, to inform you that this page is dexintexa.

If you want to see the form you have it: Form for withdrawal of Google search results

This form only works in the European Union.

I hope the link be useful to you.

How to lower the bounce rate of a website

This morning is participating in the forum of my subject in the Master in Finders taught at IDEC (Pompeu Fabra University) and I saw that some students were not clear what the Rebound ratio a website and what might be the causes that lead us to exceed the number that would be logical.

It seemed to me that the answer was worth it to be shared in this blog in addition to the student forum. So here goes:

What is the bounce rate of a website and how to bring it down

He rebound ratio or bounce rate is the number of people entering the site but not navigate the, divided by the total website visits.

That is, reflects views that do nothing on our website, maybe ... but read (although the latter can not be sure). If not they clicked on any part of our website, Google Analytics (or analytical system you're using) can not calculate how long they have been on the site and also counts as the rebound.

Our bounce rate should never exceed 40% (for a corporate website or an e-commerce) ... if exceeded this figure is that something goes wrong. The causes can be:

  1. Visitors who come to our website, not part of the segments of our target audience and therefore are not interested in our ... and go -> users coming from a poorly made or fraudulent advertising campaign would be in this subset but here users would also be arriving by SEO done without clear objectives.
  2. The prices of our products are beyond market, and therefore users the look and leave.
  3. The web is too slow ... and therefore endure downloading a page but I think 2 times before going sailing.
  4. The usability of our website is terrible and users do not know what to do to keep browsing or read more information.
  5. Users are browsing on a mobile device and have no version for these devices or our website is not responsive (That automatically adapts to any screen resolution).
  6. The design is unprofessional and therefore, the image conveyed by our company as well. Users do not take us seriously and go.

This applies to corporate websites. For a website type blog, the bounce rate may be somewhat higher (60% approx.) And not pass anything because many users are recurring visits (visits have been other times) ... may the user reach the website , read the new blog post and leave. They will not read more because they have read the other information.

In a blog type website, we should review the bounce rate of new visits, and get interested in these other related items, or the most read, the most shared, etc. In the case of the new, the bounce rate itself should be below 40%.

How to improve the ratio of rebound of a website

Noting the causes we can intuit how to reduce Rebound ratio:

  1. Before raising our our SEO and online advertising campaigns (SEM and the rest) we must be clear who is our target audience, Which segments comprise it, how are the people who are part of the segment, which will search Google, which websites visited, etc ... that is, we must do a good marketing analysis before executing any action.
  2. Before raising any action we make a good analysis of competition. We must know what the prices are competitive, their value proposition, what sets us apart from it ... Thus, although our prices are higher can argue why users should buy our products and not those of our competitors.
  3. The website should be tested by someone. The problem of speed and usability problem could have been detected with a beta-tester (someone try our website before publishing the final version). With a good testing also we would detect lack of persuasion, or lack of realization of the goal of the website. So it is 100% recommended that four or five people who do not know the web, testeen before us and we can observe what they do it, how they navigate and what are fixed.
  4. At the moment it is out of place not consider having at least one web responsive. We would be losing almost 30% of visits (depending on the sector in which we move, in tourism, we would be losing a lot more).
  5. A corporate website should reflect a professional image 100%. Today, with the large number of inserts of payment for WordPress, Joomla, Magento or any other manager and content, there is no excuse not to enjoy a professional design on our website.

So now you know ... check out these 5 points and make sure the bounce rate of your website That's the right one.

I hope these tips will be useful.

A hug.

How to make your photo appears next to your results Google

I'm taking these calm days to prepare a class to which I call "Internet Update"I explain it to alumni from previous years new this last course in this way they are always current.

It's amazing how much things change in a year! Since the trends in design, usability, new tools, new social networks, and of course, changes in the Google algorithm.

Among all these changes there is one of special importance both in terms of personal branding and in terms of SEO.

  1. At the level of personal brand management: It is to get your photo appears next to the results of Google when they refer to your site.
  2. A level SEO: It is to get Google know that you are the author of well-positioned content and that are visited by users. It is, is improving Author Rank of your website.

Let's see how it works.

How to get the photo to appear and Google recognize you as an author?

There are several actions that we take to achieve:

  1. Google directly indicate who are the authors of this page. To do this we must enter our personal Google+ profile and in the section "About Me" to "links" to "Contributes" to register our web pages. But this action is not enough. Google needs to verify that this is true. To do this, we can do 2 things ...
  2. On our website, each of the pages that are authors, include a link to our Google+ profile with label rel = "author" within the link. For an example, in this same page you are now, look at the source code link to Google+ you'll find in the right column.
  3. Another way to show that you are the author of a website Google is recording in an e-mail domain of the website. That is, in your Google+ account include mail notifications as an e-mail belonging to the domain on which you want to show that you are the author. Google will verify the e-mail and think you're the author or coauthor of this web.
  4. There is another action reinforcement so that Google can create you are the author of something: include your name under the title of the articles you write. For example, in this blog, you will see that the title is my name. A few months ago this was not the case since as I am the author of the content of this blog, it seemed redundant sign all items ... but I changed when the author began to gain importance.

It took me 48 hours to get the picture next to my articles on Google results pages. I did 4 actions described here, but according to Google with the 1 and the 2 is sufficient, or 1 and 3 is also sufficient. So yourself.

I hope this information has been helpful.

You spend a good holiday if you're at it :-)

Course SEO, SEM, Videomarketing and Mobile Marketing at the Chamber of Commerce of Sabadell

This Thursday March 21st classes begin SEO which they are part of Specialization Course in Digital Marketing.

This year, unlike in previous editions, the camera allows students to sign up to loose modules. On Thursday, begins the module "Attracting visitors to a website"In this module all the techniques that will help us attract traffic to a website are treated. The principal of these techniques is the SEO, Engaged to 8 hours, with the SEMThe high in directories and online intermediaries, public relations, videomarketing and mobile marketing.

Sessions SEO and the other techniques I teach, those of SEM imparts Victor Francisco. In total, there are 5 sessions of 5 hours, delivered every Thursday (except Holy Thursday) from this week.

If you want to attend this module, please contact the Chamber as soon as possible. You will find more information here: SEO and SEM course of the Chamber of Commerce of Sabadell

See you on Thursday!

Find out what has been the most searched on Google in 2012

In late December Google released its Google Zeitgeist 2012. In this list you will see more searches have been made in Spain, sorted by subject.

Of these there is something to learn. I particularly like to see related searches "how to do... ". These searches give me ideas to create content or to redirect my projects.

This year for example, I see that among the top searches of this type is:

  • how to make cupcakes
  • how to make pancakes
  • how to bechamel

... For nothing ... to continue my recipe blog :-) (www.cuinadecasa.com)

But I see that the most sought is a "How it works Twitter"... Perhaps this search deserves an article ... (and I will think this weekend)

I have already talked about this marketing technique on other occasions, is the Content Marketing and it consists of creating content in order to attract visitors to our website. Obviously they must be related to ours (this is why I go in the recipe to make bechamel in the cooking blog and not on marketing), but ultimately is to stick with what content is the basis of Márqueting :

  • We define what kind of target audience we are headed.
  • Knowing what interests them and what not.
  • If we can cover you analyze any of your needs with our services (or if we can adapt one to cover your needs)
  • Run the service.
  • Then dedicate ourselves to retain and develop customer.

For all this, Google publishes the list each year can be of much use. So here is the link again: Google Zeitgeist 2012

I hope you will inspire.

Improve SEO results improve the results section of Google jeraquizados

Today we dedicate this article to how to improve the results of our SEO strategy to attract more visitors to our website, without even touching the site.

One of the things we can do is to improve the persuasiveness of our results when we appear already in first place. To do this, the first thing we should do is improve the texts of the hierarchical results (or "sitelinks" as Google calls them).

What are nested results or sitelinks?

When Google finds more than one result on the same website, first displays the most relevant and the other relevant pages from the same website are staggered below it in the form of two columns. These links are generated automatically.

How I can manage what appears in columns?

Change what appears in the two columns can be done from Google Webmasters. This requires registering as a webmaster of the website www.google.com/webmasters and once on the control panel of this tool, management will find the menu in the "Site Bindings" section.

From here we can tell Google what we do not want to appear using the "downgrade a URL". That is, if we see that between the site links is a URL we do not want to appear, we can indicate to Google Webmasters that lowers the position of that URL and make it disappear from the list of ranked results.

It would be much easier than Google allow us to indicate what we want to appear in this area ... but it can not be done. To get the pages we want to show, we degrade that Google selects itself.

What advantages does it have a good hierarchical results?

Above all, we can show in the results, and in the first position of Google, the most relevant information on our website. Find a correlation between the pages in this area and the most visited of our website (you will see looking at Google Analytics).

It is also an excellent way to convey a good first impression to our users.

Of course, if we have good statistics on Google Analytics (with well set goals), it is clear that a good strategy would be to select for this area pages we report conversions on the website.

I hope this information will be useful.

We talk to each other.

SEO course in the Chamber of Commerce of Terrassa

On Wednesday June 20 I have the pleasure of imparting SEO crash course in the Chamber of Commerce of Terrassa.

This course lasts 6 hours and is aimed at companies that want to improve their natural position on Google with solutions made by themselves.

In this SEO course see how search engines work, what variables affect the algorithm that sorts the search results, how we can improve the values ​​of these variables easily but effectively, how to know what words can we find opportunities for positioning and how 2.0 tools affect positioning.

For more information about this course, you will find here: http://www.cambraterrassa.es/ct/curs/453

See you on Wednesday.

Digital Marketing for Artisans in Tarragona

Marketing Digital per ArtesansFriday begin the conference "Activa’t" directed to artisans in the province of Tarragona and that aim to help this group to market their products through the network. They will be held on 21 and 28 October, in the morning, in Valls (Tarragona).

In the first session we will see how it should be a website to publicize handicrafts and techniques to attract visitors to the site (SEO, SEM, advertising, eMail Marketing, Public Relations blogs and press, and all the tools related to web 2.0 and social networks).

In the second session we will see how to convert visitors into business contacts or customers and how to measure results (persuasion, usability, reliable transmission, engines e-commerce, community building and web analytics).

The sessions are organized by the Tarragona Province and they are free. If you are interested in attending them, please contact the department as soon as possible with local development of the Provincial de Tarragona (desenvolupament.local@dipta.cat loss. 977 249 488).

See you there.

Changes in the algorithm of Google - Adsense Farm Update

Adsense Farm UpdateThis week Google has surprised us with drastic changes in its algorithm.

Some changes in its algorithm, on a regular basis is something that Google has accustomed us. Every month, Google seeks to keep improving search results and will neutralize "shortcuts" that take some SEO, and refine the results. But this time, the change has been dramatic and as Google itself, affects 12% of the results of the search pages.

The purpose of the change is to lower the positioning of pages devoted to copy or add mass content of others, without contributing anything new, then include in your site a large number of ads Google or other affiliate programs.

The truth is that the network began to be flooded with pages whose sole purpose was to show ads (which on the other hand, the vast majority were from Google itself). In many cases these pages, original content, and riddled with advertising, appeared in the top of the searches because their creators, aware of all SEO techniques, had managed to make it so. In English this kind of page is called "Adsense farm". Hence this is the algorithm update has popularly dubbed the "Adsense Farm Update”.

According to Google, its engineers have been working for over a year to find a way to neutralize the strength of these web pages, and it seems that with the new algorithm lon has achieved ... The question that arises now is how exactly has been modified the algorithm and what Google is taking into account when determining whether a site has original content or not.

Compare indexes created from scanning pages is already what he was doing at the moment when discern what was considered duplicate content (and punishable) and what not. But when one copy only part of a page, he included in his, and fill the rest with ads, is something that is not detectable from the simple comparison of indices simply why the word list that includes the page is different and original about that you copied. So Google has had to find another way to do it.

By reading forums SEO parece que el resto de profesionales están también preguntándose qué es lo que ha cambiado exactamente, y aunque especulan sobre diversas posibilidades, ninguna parece concluyente. En algunos casos, incluso ha cundido el pánico entre gente que practicaba el Adsense Farming y algunos indican que han perdido un 40% de su tráfico.

Desde mi punto de vista, lo más lógico sería que el cambio consistiese en que ahora Google es capaz de reconocer párrafos enteros (no palabras sueltas) que han sido publicados en otros sitios, y puede conocer qué contenido fue indexado primero. También me parece lógico pensar que Google sabe perfectamente cómo reconocer el código fuente de páginas web que son granjas de Adwords (precisamente porqué el código es suyo) y por lo tanto puede hacer énfasis en el control del contenido de este tipo de páginas.

In any case, we are not doing these practices can be calm because this change should not adversely affect, if not the opposite. Our websites should gain positions on the search results pages.

Hopefully a few days, see if someone manages to decipher the change and discovered exactly what it is.

The official announcement of the change in the Google algorithm we can read in your blog notifications: Adsense Farm Update.

Digital Marketing Course in Girona

Next February 24 starts in Girona during Digital Marketing organized by PIMEC and Playbrand.

This course lasts 16 hours spread over 5 sessions held on Tuesday and Thursday afternoon at the headquarters of PIMEC (Manel Bonmatí i Romaguera 2 Girona).

The 5 sessions will cover the following topics:

  • Introduction to digital marketing and change management
  • Creating a campaign of buying keywords on Google (SEM)
  • web analytics
  • search engine optimization (SEO) (this is my meeting on March 10)
  • Actions and viral marketing techniques.

The course is 100% subsidized for workers in companies of Girona.

To learn more about the event or to register, please click here: Digital Marketing Course - Girona

See you in Girona.