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Technical conference on communication and viewers to theaters

On November 5 I have the pleasure of participating in technical seminar organized by the Office of Artistic Diffusion of the Barcelona Provincial Council, entitled "How to improve communication and public anconseguir more theaters”.

El programa cuenta con varios ponentes i una mesa redonda. En otros temas, se trataran las motivaciones de los espectadores al asistir a una obra de teatro o a un acto cultural, cómo podemos influir en sus decisiones, cómo seducirlos con nuestras propuestas, y muchas otras cuestiones interesantísimas, y relevantes, para la comunicación entre los teatros y su público.

Among the speakers is Pepe Zapata, director of marketing and communication of the Mercat de les Flors (which I hope to explain to us how it is working its new website and the whole strategy 2.0 Mercat), Joan Morros, responsible communication Teatre Kursaal in Manresa (a large theater with a long tradition that energizes culture in the central area of ​​Catalunya), Mireia Tense communication specialist for cultural enterprises, David Vericat, communications director of Teatre Lliure, and Sandra Costa, director of La Costa Comunicació, agency specializing in cultural communication.

For my part, I will discuss how it should be the website of a theater, what kind of information architecture is the most convenient, how we must consider each of the public purposes of our establishment, and how to use tools 2.0 to publicize our shows.

The full program can be found here

http://www.diba.cat/cjs/jornada.asp?id=1900

And also through this link you can register to the conference, if you want to attend.

We talk to each other.

The "10 mistakes theaters and auditoriums" in Huesca

Los días 28 y 29 de septiembre de 2011, la Plataforma Convivencia Pirineos Mediterráneo en colaboración con la Feria Internacional de Teatro y Danza de Huesca organizan el Encuentro profesional transfronterizo “Las artes escénicas en la era digital”. Por mi parte, tengo el placer de participar en estas jornadas ofreciendo una charla sobre “los 10 errores que cometen teatros y auditorios cuando plantean su comunicación online".

En esta ponencia trataré temas como el posicionamiento en buscadores, la usabilidad, los gestores de contenido, la web 2.0, el objetivo que debe tener un sitio web, etc. En total, una hora y media repasando algunos de los errores más comunes realizados por empresas del mundo cultural y sobre todo, por teatros y auditorios, cuando crean sus webs y cuando se plantean realizar acciones de Marketing Digital.

En las jornadas participarán muchos otros profesionales de diversos ámbitos relacionados con la cultura y el mundo digital, así que por mi parte, estoy segura de que será interesantísimo poder asistir a sus disertaciones.

El plazo de inscripción está ya cerrado, pero por si acaso aun quedasen plazas o por si deseas más información sobre el evento, aquí encontrarás lo que necesites: “Las artes escénicas en la era digital”.

Note: Las diapositivas que he preparado para esta charla son las siguientes

Nos vemos en Huesca.

10 shares of Digital Marketing for Municipal Theatres

On Tuesday 23 February, I had the pleasure of participating in the conference "The challenge of filling a Theater"Organized by the Barcelona Provincial Council 16 and 23, with the aim of helping local theaters to market more effectively their spaces.

My participation was in the form of practical paper that I listed and explained some Digital Marketing actions that can be performed easily and cheaply by the theaters themselves.

Prepare this paper was not easy. Most theaters do not have their own website and use the website of their respective municipalities to publicize their programs. On the other hand, promotion budgets are scarce and human resources devoted to the management of these theaters are also scarce, although these professionals make up with dedication and commitment to improve day after day the results obtained by their establishments.

So although SEO is one of the most effective techniques of Digital Marketing in this case was dismissed for lack of website on which direct control you have. This caused had to seek actions were feasible but were based on the use of other techniques used to attract visitors to a website.

The end result was 18 concrete actions (although the title enunciated 10 shares), that theaters can apply from tomorrow, and in many cases, without extra funding, although with working hours on the network.

This is the presentation I used for the presentation.