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Interview in "Wine Area" as a result of my presentation at the Wine Tourism Congress

Wine AreaLaura Saileg from “Wine Area”He was kind enough, last week, to interview me for this Argentine publication. In the interview she was interested in my opinion about the Web 2.0 applications to Wine tourism, as well as on the main errors in online communication of the wine companies that practice this type of tourism.

The idea of ​​the interview came as a result of the presentation that I will make next Wednesday, February 3, at the Wine Tourism Congress organized by Wine Pleasures and that I already announced in the post titled “Evento: 3 de febrero ponencia sobre Comunicación para empresas Vitivinícolas y de Enoturismo".

Ese mismo día, moderaré también una mesa redonda dedicada al Enoturismo en la que 3 bodegas nos explicarán su experiencia en Enoturismo, qué les llevó de decidirse a practicarlo, qué infraestructuras tuvieron que adecuar en sus bodegas para poder ofrecerlo y qué valoración hacen de su experiencia, entre otras cosas.

La entrevista puede leerse íntegramente en Wine Area, y aprovecho estas líneas para agradecerle a la autora el haberla realizado y haber sintetizado tan acertadamente ciertos puntos.

Gracias a Google Alerts estoy viendo que a pesar de que la entrevista se ha publicado hace muy poco, varios blogs la están citando y publicando algunos de los párrafos que aparecen en ella.

Event: February 3 Enterprise Communication paper on Viticulture and Wine Tourism

On January 31 to February 7 will be held at the Barcelo Hotel Montserrat, The Beguda Baixa (Barcelona) 2nd Annual International Congress and Wine Tourism Workshop. This meeting, promoted by Wine Pleasures It aims to publicize the Spanish wine tourism to international tour operators and industry professionals. Of course, also it aims to help companies that offer wine to market its services both internationally and internationally, both to inform them about good practices in wine tourism.

Congress offers attendees a variety of presentations by speakers from Bulgaria, United States, France, Hungary, Italy, Portugal and of course, Spain, developed in plenary sessions, lectures, workshops, demonstrations, debates, tables round and business presentations. Kelli McCarty en Celebrity Wine Testing

For my part, I have the pleasure of participating as a speaker on the third day of the congress. My participation will be in the form of conference in which I will describe

For my part, I have the pleasure of participating as a speaker on the third day of the congress. My participation will be in the form of conference in which I will describe the major mistakes in online communication who commit companies to try to make themselves known via the Internet, specifically analyze the communication of wine companies making wine. As I do in this kind of presentation, examples will offer as good and bad practices drawn from the websites of the attendees at registration indicating the URL of your website.

also participate moderating a round table where several wineries explain their experiences in wineThe pros and cons of offering, how they promote and how they have managed to combine the wine farm with wine. This roundtable seems especially interesting because in many cases is the lack of the necessary infrastructure and the lack of information on how to market this service, which makes a large part of the Spanish wineries do not take into account that the wine can be a good source of income, complementary and compatible with the traditional.

Congress promises to be very interesting and I'm sure I will learn a lot. Too bad I can not attend every day (I have days per half), but on February 3 see you there without fail.

For more information about the conference or want incribirte, please click here: congress wine

91% of US hotels have WIFI and only 16% charged for it

Tourism Review ha publicado un artículo en el que se indica que el 91% de los hoteles norteamericanos ofrecen conexión WiFi a sus clientes. Según esta misma fuente, hace 4 años, el número de hoteles que ofrecían éste servicio en éste mismo país era de 35%. Así que podemos constatar que es un servicio cada vez más ofrecido y que por supuesto, los clientes van a estar acostumbrados a recibir.

Desconozco las cifras españolas a este respecto, pero llama la atención que sólo un 16% de los hoteles cobran por este servicio, cuando en España, la tónica general es la contraria: muchos hoteles españoles ofrecen WiFi a sus clientes, pero pocos hoteles ofrecen WiFi gratuito a todos sus clientes. Aún así, algunos empiezan a hacerlo e incluyen el WiFi gratis a ciertos tipos de cliente, por ejemplo, en sus packs para hombres y mujeres de Negocios o a clientes preferentes.

Parece pues que en España deberá realizarse una corrección en este sentido y además de generalizar el ofrecer WiFi, deberá ofrecerse gatuitamente, si se desea una orientación al cliente completa.

Para leer el artículo en Tourism Review hacer click aquí: http://www.tourism-review.com:80/top_weekly_full.php?id=1082

Objective: conversion of 4% on the website of a hotel

What is the conversion of a website of a hotel and what should be? Converting the website of a hotel is the ratio we get if we take the total number of bookings made through the website, divided by the number of visits to the website.

With a web page without knowing freshly cooked thoroughly to the users of that website, we should start with a 1% conversion. That is, for every 100 web visits, 1 visit becomes reservation.

If the website of a hotel is below 1% it is having a problem (or several problems, but is too long to treat it here and you can find more info on our corporate blog).

If the website of a hotel is above 1% is so good to begin with. And we can raise the set ourselves an ambitious goal. This goal is to reach a figure between 3% and 4% on average (see below that this percentage varies depending on certain profiles and origin of visits).

Why should we have so clearly the conversion of our website?

Above all, to make forecasts billing: if we clear the conversion and is a correct figure, then we can focus on attracting our target audience to the website of the hotel.

In addition, we calculate the cost of acquiring a new customer and with this figure, we can know that the advertising campaigns we undertake to attract visitors are profitable or are not.

Por ejemplo, si dedicamos 500 euros al mes a atraer visitas a través de anuncios en Adwords de Google y sabemos que la web convierte un 3%, antes mismo de iniciar la campaña podemos saber el coste de adquisición de un cliente, podemos fijar en Google Adwords el coste máximo por adquisición de visita (0,75 euros por clic, para empezar) y por lo tanto, podemos prever que con 500 euros, obtendremos 667 visitas como mínimo. Si sabemos que convertimos un 3%, podemos prever que de las 500 visitas obtendremos 20 clientes. Por lo tanto, el coste de adquisición de un cliente es de 25 euros (500 euros / 20 clientes). Con esta cifra, podemos preguntarnos si tenemos margen suficiente para atraer clientes siguiendo estas premisas y si la campaña es rentable o no.

Why are hotels that do not know the conversion of your website?

For conversion to client site enough to know the number of visits that have the page and the number of bookings they come through it. This is easy to obtain, with a minimum of data organization. The tricky part is to get the user profiles that become customer to take action just to get these users.

But still, there are hotels that do not know this ratio. This should not be. Any site manager must know your goal and conversion. Although the booking engine on the web does not allow the inclusion of tracking codes (common problem). I have already indicated that this is only know 2 data. This may not be so complicated!

The conversion differs according to socio-demographic characteristics of the user

If our booking engine allows you to include tracking codes and conversion, then the task of obtaining a high ratio is much easier because we can focus on meeting users who become more and get attract only those to the website.

For example, if our website is in English and Castilian, surely we will have a ratio higher conversion between English, Dutch, Scandinavian, etc ... that between Italian, French or German, as the former speak better English than the latter.

With a good web analytics program can get conversion rates for each of the socio-demographic variables for which we are permitted segment.

Well segmented data conversion can also make changes to the website to help users make now are not converting.

The conversion differs according to the origin of the visit to the website

In our web analytics program we will also see that certain keywords convert more than others.

Por ejemplo, la gente que busca en Google el nombre de nuestro hotel, se convierte más que los que buscan “hotel barato en Barcelona” por ejemplo. Esto es porque los primeros o bien ya conocen nuestro hotel, o bien han leído sobre él, o bien tienen referencias sobre él. En cambio los que buscan términos generales no lo tienen tan claro y cuestan más de convertir.

El ratio de conversión de alguien que busca en Google el nombre del hotel puede llegar a ser del 8% y hasta del 10%. De ahí que sea tan importante para un hotel aparecer bien en las páginas web de intermediación hotelera, ya que un gran número de usuarios visita éstas páginas y luego busca en Google el nombre del hotel para ver si encuentra precios más baratos, para ver más fotos del hotel y para ver paquetes y ofertas tentadoras. Y también sea tan importante para el hotel gestionar bien su reputación online.

There are many more factors influencing the conversion of a visit. We can go treating them in the comments of this post if anyone dares to participate. I invite you to do and so get together a good compendium of factors.

We talk to each other.
Montse.

SpaceShipOne, and Virgin Galactic MAV wins $ 10 million X-Price

As indicated all odds, the x-Price was for SpaceShipOne, the craft created by the team of Paul Allen (Microsoft) and Burt Rutan (aerospace pioneer), sponsored by Richard Branson and his Virgin Galactic newly founded company.

On October 4, Brian Binnie at the controls of SpaceShipOne, rose for the second time in less than 5 days to 112 kilometers high, setting the record at altitude ever reached by a private ship.

The jury of the x-Price declared winner, and offered a prize of 10 million dollars, the first spacecraft to consiguiese for 2 consecutive times in less than a fortnight, placed 100 Km. High, on a manned spacecraft that could carry the weight of 3 people and was able to land again at the Mojave Airport.

SpaceShipOne it is owned by the company Mojave Aerospace Ventures, which Paul Allen, cofounder of Microsoft and space pioneer Burt Rutan, are founding members. Both have also been the designers and creators of this spacecraft, which has cost more than 20 million.

just before the SpaceShipOne made its first flight in the x-Price, Richard Branson announced at a press conference a few days ago, that Virign Galactic, one of his most recent corporate creations, had commercialize space flight with SpaceShipOne, a from 2007. "We hope to become "astronauts" 3,000 people over the next five years and to realize his dream of majestic admire the beauty of our planet and stars in all their splendor and enjoy the amazing sensation of weightlessness"He explained an elated Richard Branson at a news conference.

El precio del billete, que incluye un curso formativo de tres días de duración, alcanzará en un primer momento las 115.000 libras (unos 169.000 euros). La nave que espera contratar Vigin Galactic es un nuevo SpaceShipOne (que se llamará SpaceShipTwo :) ), que tendrá capacidad para 5 personas y un piloto, y que empezará a construirse a finales de este mismo año.

El turismo espacial parece que va en serio

Aparte del hecho que varios magnates se están ahora dedicando a construir naves espaciales (ya comentábamos en un artículo anterior, que hay rumores fundados que apunta a que Jeff Bezos [Amazon] ha fundado la Blue Origin, empresa que se dedicará al turismo espacial), sin duda, el éxito del SpaceShipOne abre la era del turismo espacial.

Y aunque el x-Price ya tenga ganador, obviamente, el resto de los equipos participantes (24 equipos), van a luchar para ser ellos quienes consigan convertirse en “el primer vuelo de turismo espacial”. Esta lucha es la que realmente llevará a dar comienzo a la nueva era. El equipo canadiense de Da Vinci Group, ya ha vaticinado que serán ellos quienes consigan este hito.

The private sector takes the lead

If anything has shown the x-Price is the aerospace development has gone through the same turning point happened aviation after World War II: the private sector takes over research and developments and seeks to monetize offering services To the general public.

But all is enthusiasm and high hopes ... the first critics have already appeared and I do emphasize the danger of these flights and the fact that "private companies are normally willing to take risks that state enterprises would not take"... NASA dixit (from the disasters of the Challenger and Columbia, going on eggshells in all missions and any new error which perishes a human, will involve reducing its budget and questioning of all projects).

Another issue is the profitability of these flights ... How many people will be willing to pay the price of tickets that will take you to see the Earth from space? ... I guess there will always be "Dennis Tito" (the character who paid several million Orbital travel to the International space Station, 3 years) willing to pay whatever it takes to see our blue jewel from space ... but then to make profitable investments in the short / medium term ... we'll see.

A new award

For the moment, continue to encourage private space race, the National Space Society has announced a prize of 50 million, offered by billionaire Robert Biguelow, for the first private spacecraft to get into orbit.

We will see who will win ...

Further information on the x-Price:

Official of X-Price:
X-Price

Press release which Richard Branson announced that flights would market starting 2007:
Virgin Galactic

Video and photographs of participants in x-Price
Imagenes x-Price